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返回到 市场分析基础

學生對 ESSEC商学院 提供的 市场分析基础 的評價和反饋

4.6
716 個評分
185 條評論

課程概述

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular in marketing. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R. Business Analytics, Big Data and Data Science are very hot topics today, and for good reasons. Companies are sitting on a treasure trove of data, but usually lack the skills and people to analyze and exploit that data efficiently. Those companies who develop the skills and hire the right people to analyze and exploit that data will have a clear competitive advantage. It's especially true in one domain: marketing. About 90% of the data collected by companies today are related to customer actions and marketing activities.The domain of Marketing Analytics is absolutely huge, and may cover fancy topics such as text mining, social network analysis, sentiment analysis, real-time bidding, online campaign optimization, and so on. But at the heart of marketing lie a few basic questions that often remain unanswered: (1) who are my customers, (2) which customers should I target and spend most of my marketing budget on, and (3) what's the future value of my customers so I can concentrate on those who will be worth the most to the company in the future. That's exactly what this course will cover: segmentation is all about understanding your customers, scorings models are about targeting the right ones, and customer lifetime value is about anticipating their future value. These are the foundations of Marketing Analytics. And that's what you'll learn to do in this course....

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VS
2020年6月10日

Clear practical explanation of concepts. However atleast a basic knowledge of R is essential to take up the course. Even if you don't know R the concepts can be understood except the coding part

GC
2021年8月16日

Very good course. It helps to have a short PDF file embedded along with notes, containing the most commonly used R commands and its usage so that Newbies get a chance to understand this quickly

篩選依據:

151 - 市场分析基础 的 175 個評論(共 181 個)

創建者 Shivanand R K

2016年6月21日

Great and Excellent thoughts and course material.

創建者 PRISO

2018年1月19日

Great course, less useful than the first one

創建者 Swarna S T

2020年8月27日

Everything is shown in practical examples

創建者 Harmandeep S B

2020年4月20日

Good course and very simply taught.

創建者 Jumana S

2017年4月25日

a great way to compute rather th

創建者 Priyanka G

2018年5月29日

Contents of the course is ni

創建者 Suriyamoorthy K

2018年3月21日

Under the Marketing Techniqu

創建者 CBO

2017年5月16日

Good introductory course...

創建者 Deleted A

2019年11月30日

I like the use case a lot!

創建者 Sanjay B

2018年4月3日

Good knowledge course.

創建者 Amit R

2018年7月12日

course is very good

創建者 Pablo C

2016年2月28日

Outstanding course!

創建者 Mengyu L

2017年4月21日

Easy to understand

創建者 Nanthakumar M

2020年4月11日

Good to Learn.

創建者 Nishu V

2018年3月22日

Good course ,

創建者 Angel R O

2016年4月21日

Very well

創建者 josephmary

2020年6月18日

yes

創建者 William F

2016年4月13日

Ok

創建者 Sivaji M

2018年4月11日

N

創建者 Anant S

2017年6月19日

It will be better if CLV concept is fully and more clearly elobarated. Otherwise for concepts only its a nice course.

創建者 surajeet g

2015年11月2日

assignments could have been a little tougher with more emphasis on coding.

創建者 Sasa L

2017年6月2日

Concepts are very good, but the questions are too simple.

創建者 Eugene T

2015年12月8日

Good insight into marketing analysis and the use of R

創建者 Joanna W

2020年9月22日

The module for quizzes attached cannot be opened.

創建者 Devesh K S

2018年9月1日

Good Data Analysis