Chevron Left
返回到 市场分析基础

學生對 ESSEC商学院 提供的 市场分析基础 的評價和反饋

4.6
716 個評分
185 條評論

課程概述

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular in marketing. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R. Business Analytics, Big Data and Data Science are very hot topics today, and for good reasons. Companies are sitting on a treasure trove of data, but usually lack the skills and people to analyze and exploit that data efficiently. Those companies who develop the skills and hire the right people to analyze and exploit that data will have a clear competitive advantage. It's especially true in one domain: marketing. About 90% of the data collected by companies today are related to customer actions and marketing activities.The domain of Marketing Analytics is absolutely huge, and may cover fancy topics such as text mining, social network analysis, sentiment analysis, real-time bidding, online campaign optimization, and so on. But at the heart of marketing lie a few basic questions that often remain unanswered: (1) who are my customers, (2) which customers should I target and spend most of my marketing budget on, and (3) what's the future value of my customers so I can concentrate on those who will be worth the most to the company in the future. That's exactly what this course will cover: segmentation is all about understanding your customers, scorings models are about targeting the right ones, and customer lifetime value is about anticipating their future value. These are the foundations of Marketing Analytics. And that's what you'll learn to do in this course....

熱門審閱

VS
2020年6月10日

Clear practical explanation of concepts. However atleast a basic knowledge of R is essential to take up the course. Even if you don't know R the concepts can be understood except the coding part

GC
2021年8月16日

Very good course. It helps to have a short PDF file embedded along with notes, containing the most commonly used R commands and its usage so that Newbies get a chance to understand this quickly

篩選依據:

101 - 市场分析基础 的 125 個評論(共 181 個)

創建者 Xuecong S

2016年6月8日

Simple and easy to follow! :D

創建者 Maneshivaji S

2018年3月12日

Valuable and Professionally

創建者 Ichsan H

2016年2月8日

Love the practical example!

創建者 Vishal M

2019年9月1日

relevant and to the point.

創建者 Abhishek D

2017年8月9日

Great introductory course!

創建者 Rajat G

2019年6月23日

It was a fantastic course

創建者 Álvaro M

2021年10月23日

Really good explainned!

創建者 Veceslav K

2016年1月28日

Super but not free! :(

創建者 Yu I

2016年7月14日

Tha course was great!

創建者 Karthik G

2018年3月20日

Understood how to an

創建者 Vinodh K

2018年3月31日

Marketing Analytics

創建者 Noyonika S

2021年7月17日

excellent course!!

創建者 Durga B P

2016年8月3日

Really good course

創建者 Sivadas K

2018年3月23日

Very useful for t

創建者 Pedro M P

2015年12月19日

Amazing Teacher

創建者 Naveenan P

2018年8月20日

Very essential

創建者 Andre A C

2018年11月12日

Arnaud rocks.

創建者 Christian O

2016年3月18日

Great course!

創建者 siddhartha m

2017年5月13日

nice course

創建者 Sebastien P

2015年10月30日

Excellent !

創建者 Yusuf A A

2021年10月22日

excellence

創建者 Francisco V

2016年4月24日

Great one!

創建者 Subhankar B

2018年10月17日

Excellent

創建者 Xuan

2020年2月22日

GREAT

創建者 Manikandan S

2018年4月9日

great