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返回到 市场分析基础

學生對 ESSEC商学院 提供的 市场分析基础 的評價和反饋

4.6
715 個評分
185 條評論

課程概述

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular in marketing. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R. Business Analytics, Big Data and Data Science are very hot topics today, and for good reasons. Companies are sitting on a treasure trove of data, but usually lack the skills and people to analyze and exploit that data efficiently. Those companies who develop the skills and hire the right people to analyze and exploit that data will have a clear competitive advantage. It's especially true in one domain: marketing. About 90% of the data collected by companies today are related to customer actions and marketing activities.The domain of Marketing Analytics is absolutely huge, and may cover fancy topics such as text mining, social network analysis, sentiment analysis, real-time bidding, online campaign optimization, and so on. But at the heart of marketing lie a few basic questions that often remain unanswered: (1) who are my customers, (2) which customers should I target and spend most of my marketing budget on, and (3) what's the future value of my customers so I can concentrate on those who will be worth the most to the company in the future. That's exactly what this course will cover: segmentation is all about understanding your customers, scorings models are about targeting the right ones, and customer lifetime value is about anticipating their future value. These are the foundations of Marketing Analytics. And that's what you'll learn to do in this course....

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VS
2020年6月10日

Clear practical explanation of concepts. However atleast a basic knowledge of R is essential to take up the course. Even if you don't know R the concepts can be understood except the coding part

GC
2021年8月16日

Very good course. It helps to have a short PDF file embedded along with notes, containing the most commonly used R commands and its usage so that Newbies get a chance to understand this quickly

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76 - 市场分析基础 的 100 個評論(共 181 個)

創建者 Mohamed G

2019年3月17日

This course teaches a lot about customer analysis !

創建者 Palaniraj C

2018年3月26日

Program was very useful we need basic SQL progarmme

創建者 Huzaif

2020年8月24日

Great practical course with good hand on exercise

創建者 Sumit K

2018年5月31日

Great learning....step by step even foe beginners

創建者 Pascal U E

2016年7月11日

This course have a very good examples, thank you!

創建者 Utkarsh s

2020年9月8日

I have learned a lot from this course. Thank you

創建者 Herson N M

2017年6月4日

Pratical Topics to increase revenue in a Company

創建者 اسماء ب

2016年3月27日

lessons well explained with practical excercies

創建者 Andrey R

2017年8月23日

Excelent course with practical tools focuse.

創建者 Barnava N

2015年11月25日

thank you for the great learning experience.

創建者 Alfonso P

2020年5月3日

Pragmatic, clear and concise! Great course.

創建者 Mauricio E V A

2020年9月16日

Un curso muy conciso y muy bien explicado!

創建者 Pat L

2019年9月25日

Very valuable quality! Good Professors!

創建者 Santosh K D

2018年3月29日

Good knowledge acquired fro the course

創建者 NIKHIL D

2020年2月3日

Thank You for teaching us this course

創建者 Frederico A

2018年1月8日

Nice overview of Marketing Analytics.

創建者 YASSINE M

2021年10月9日

v​ery good cours thank you for infos

創建者 Kailash M N

2020年7月25日

very user-friendly and insightful!

創建者 Christian B

2019年11月7日

Great course. Clear and concise.

創建者 Gilles H

2020年6月28日

Excellent cours. Merci Arnaud !

創建者 Jai S

2020年6月16日

it was very knowledgble course.

創建者 Tatiana Y

2016年2月1日

Great course and great teacher!

創建者 Riktesh S

2015年11月6日

Thanks for such a great insight

創建者 Srikanth B

2018年4月26日

Very good course, useful to da

創建者 david g

2016年6月8日

fantastic from start to finish