This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments.
提供方
Design-Led Strategy: Design thinking for business strategy and entrepreneurship
悉尼大学
課程信息
51,025 次近期查看
學生職業成果
50%
完成這些課程後已開始新的職業生涯
50%
通過此課程獲得實實在在的工作福利
學生職業成果
50%
完成這些課程後已開始新的職業生涯
50%
通過此課程獲得實實在在的工作福利
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
可靈活調整截止日期
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中級
完成時間大約為11 小時
建議：4 hours/week
英語（English）
字幕：英語（English）
提供方
悉尼大学
The University of Sydney is one of the world’s leading comprehensive research and teaching universities, consistently ranked in the top 1 percent of universities in the world. In 2015, we were ranked 45 in the QS World University Rankings, and 100 percent of our research was rated at above, or well above, world standard in the Excellence in Research for Australia report.
教學大綱 - 您將從這門課程中學到什麼
完成時間為 3 小時
What is design-led strategy?
This module gives you an introduction to design strategy. We will look at design thinking and the tools behind it and explore the elements of corporate strategy. Then, we will explore how design strategy can be used as a vehicle to communicate corporate strategy.
完成時間為 3 小時
7 個視頻 （總計 44 分鐘）, 4 個閱讀材料, 2 個測驗
7 個視頻
Introduction to design thinking5分鐘
Introduction to corporate strategy7分鐘
Introduction to design strategy: corporate strategy meets design thinking8分鐘
The Ubank & Swiss Re stories4分鐘
The design strategy framework Part 19分鐘
The design strategy framework Part 23分鐘
4 個閱讀材料
About this course10分鐘
Design Strategy course case studies: UBank and SwissRe2分鐘
Worksheet 1: Your chosen organisation - instructions20分鐘
Reading list - Module 11小時
2 個練習
Module 1 practice10分鐘
Worksheet 1: Your chosen organisation - submission2分鐘
完成時間為 4 小時
Primary market research and problem statement definition
In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement.
完成時間為 4 小時
4 個視頻 （總計 36 分鐘）, 4 個閱讀材料, 4 個測驗
4 個視頻
Who is your customer? Developing customer personas5分鐘
The UBank/ Swiss Re experience - market research14分鐘
What is a problem definition statement?7分鐘
4 個閱讀材料
Worksheet 2: Problem Definition Statement - instructions30分鐘
Worksheet 3: Customer persona - instructions30分鐘
Worksheet 4: Point of View Statement - instructions30分鐘
Reading list - Module 21小時
4 個練習
Module 2 practice20分鐘
Worksheet 2: Problem definition statement - submission2分鐘
Worksheet 3: Customer Persona - submission2分鐘
Worksheet 4: Point of View Statement - submission2分鐘
完成時間為 4 小時
Prototyping and product ideation
In this module, we look at creating usable models and frameworks for gathering user feedback and testing solutions, through prototypes and a minimum viable product.
完成時間為 4 小時
6 個視頻 （總計 45 分鐘）, 3 個閱讀材料, 3 個測驗
6 個視頻
Defining your minimum viable product5分鐘
High fidelity prototype vs low fidelity prototype5分鐘
Testing your prototype on end-users and soliciting their feedback7分鐘
Ideation5分鐘
The UBank/ Swiss Re experience - prototyping12分鐘
3 個閱讀材料
Worksheet 5: Designing a minimum viable product - instructions30分鐘
Worksheet 6: Live testing of prototype - instructions30分鐘
Reading list - Module 31小時
3 個練習
Module 3 practice20分鐘
Worksheet 5: Designing a minimum viable product - submission2分鐘
Worksheet 6: Live testing of prototype - submission2分鐘
完成時間為 2 小時
Design-led strategy in practice: Corporate case studies
In this module, you will be introduced to two practical case studies which demonstrate how two Australian based companies are using design strategy to innovate and solve problems every day.
完成時間為 2 小時
4 個視頻 （總計 21 分鐘）, 1 個閱讀材料, 1 個測驗
4 個視頻
Building real products using design strategy principles3分鐘
Iterating and ideating using customer feedback6分鐘
Embedding design strategy within business strategy6分鐘
1 個閱讀材料
Reading list - Module 41小時
1 個練習
Module 4 practice20分鐘
審閱
4.6
來自DESIGN-LED STRATEGY: DESIGN THINKING FOR BUSINESS STRATEGY AND ENTREPRENEURSHIP的熱門評論
由 JJ 提供Aug 19, 2019
This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.
由 AL 提供Mar 21, 2019
The course was great but I wish it had dug a bit deeper into how to use the BMC and how to use the Value Proposition Canvas, which are key tools to understanding the business and taking action.
由 EB 提供Mar 4, 2019
I really enjoyed this course. It uses real cases to help you empathise with corporate internal issues which happens in any company. I definitely learned from it and recommend it.
由 DH 提供May 15, 2019
Excellent structure, insights and case studies to give a solid foundation course into design strategy. Will be applying directly these tools and learnings in my consulting work.
由 SS 提供Jan 15, 2019
The course was really helpful in my workplace and even in personal life. I could apply the learnings in a innovative yet logical manner to achieve better than desired results.
由 GR 提供Jun 9, 2019
The case studies were really helpful. It would have been more interesting and informative to learn different type of business models for different lines of business.
由 GG 提供Aug 4, 2019
Très bien conçu. Chaque étape inclut différentes approches d'apprentissage (vidéo, quiz, devoirs et travail de réflexion). J'ai vraiment apprécié ma formation.
由 GK 提供Jun 30, 2019
Excellent insight and tools for turning Design Thinking into Strategy. Easy to follow pace and clear course materials. Going to look for more...
由 SP 提供May 15, 2019
Good Material , Good discussions & Examples were very relevant & Enjoyed the Learning process. This is my first Certification from Coursera :)
由 D 提供Mar 15, 2019
The course was an eye opener into better strategies to introduce new products and solve business problems. I enjoyed every bit of it.
由 CL 提供Aug 19, 2018
Interesting content, but still not entirely sure how the concepts of design thinking and corporate trategy really gel together.
由 TC 提供Jan 16, 2020
Great course. But definitely not of intermediate standard. It should be categorized under basic. Just above beginner level.
由 PK 提供Jul 20, 2018
A Good course which can give a detailed introduction about Design Thinking. The assignments can be made still tough .
由 CM 提供Aug 26, 2019
Very informative with up to date case studies. Would recommend to any entrepreneur, product manager, or designer.
由 DC 提供Jan 31, 2019
An excellent course. Entrepreneurship enthusiasts and innovators must take this one. Highly recommended.
由 HP 提供Jul 2, 2019
Excellent course bringing leaders up to relevance and equip with fearless strategy planning/execution.
由 DS 提供May 7, 2019
Very good and practical. Even though it's a virtual course, thought it was really interactive.
由 SS 提供Jul 24, 2019
Fantastic experience of learning. Very focused and objectively defined course contents.
由 MK 提供Nov 8, 2019
A great source of learning and understanding the basics of Strategic Design management
由 RP 提供Aug 15, 2019
Had an amazing time learning Design-Led Strategy, how it's used in corporate strategy
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