This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments.
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Design-Led Strategy: Design thinking for business strategy and entrepreneurship
悉尼大学課程信息
學生職業成果
12%
25%
10%
學生職業成果
12%
25%
10%
提供方

悉尼大学
Our excellence in research and teaching makes the University of Sydney one of the top universities in Australia and highly ranked among the best universities in the world. In 2020, we were ranked second in the Times Higher Education (THE) University Impact Rankings, and first in Australia in the QS Graduate Employability Rankings.
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What is design-led strategy?
This module gives you an introduction to design strategy. We will look at design thinking and the tools behind it and explore the elements of corporate strategy. Then, we will explore how design strategy can be used as a vehicle to communicate corporate strategy.
Primary market research and problem statement definition
In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement.
Prototyping and product ideation
In this module, we look at creating usable models and frameworks for gathering user feedback and testing solutions, through prototypes and a minimum viable product.
Design-led strategy in practice: Corporate case studies
In this module, you will be introduced to two practical case studies which demonstrate how two Australian based companies are using design strategy to innovate and solve problems every day.
審閱
來自DESIGN-LED STRATEGY: DESIGN THINKING FOR BUSINESS STRATEGY AND ENTREPRENEURSHIP的熱門評論
This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.
The course was succinct and provided useful case studies and tools to help implement a design thinking process. I would recommend it to other busy professionals who need a crash course on this topic.
This is great course. It was informative, relevant to today's way of working and it was enjoyable. Highly recommended. Many thanks to the team at Univeristy of Sydney who delivered this course,
The course was great but I wish it had dug a bit deeper into how to use the BMC and how to use the Value Proposition Canvas, which are key tools to understanding the business and taking action.
常見問題
我什么时候能够访问课程视频和作业?
我购买证书后会得到什么?
Is financial aid available?
完成课程后,我会获得大学学分吗?
還有其他問題嗎?請訪問 學生幫助中心。