This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments.
提供方
Design-Led Strategy: Design thinking for business strategy and entrepreneurship
悉尼大学課程信息
35,965 次近期查看
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可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
中級
完成時間大約為20 小時
英語（English）
字幕：阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 意大利語, 越南語, 德語（German）, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
中級
完成時間大約為20 小時
英語（English）
字幕：阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 意大利語, 越南語, 德語（German）, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
提供方
悉尼大学
Our excellence in research and teaching makes the University of Sydney one of the top universities in Australia and highly ranked among the best universities in the world. In 2020, we were ranked second in the Times Higher Education (THE) University Impact Rankings, and first in Australia in the QS Graduate Employability Rankings.
授課大綱 - 您將從這門課程中學到什麼
完成時間為 3 小時
What is design-led strategy?
This module gives you an introduction to design strategy. We will look at design thinking and the tools behind it and explore the elements of corporate strategy. Then, we will explore how design strategy can be used as a vehicle to communicate corporate strategy.
完成時間為 3 小時
7 個視頻 （總計 44 分鐘）, 4 個閱讀材料, 2 個測驗
完成時間為 6 小時
Primary market research and problem statement definition
In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement.
完成時間為 6 小時
4 個視頻 （總計 36 分鐘）, 4 個閱讀材料, 4 個測驗
完成時間為 5 小時
Prototyping and product ideation
In this module, we look at creating usable models and frameworks for gathering user feedback and testing solutions, through prototypes and a minimum viable product.
完成時間為 5 小時
6 個視頻 （總計 45 分鐘）, 3 個閱讀材料, 3 個測驗
完成時間為 2 小時
Design-led strategy in practice: Corporate case studies
In this module, you will be introduced to two practical case studies which demonstrate how two Australian based companies are using design strategy to innovate and solve problems every day.
完成時間為 2 小時
4 個視頻 （總計 21 分鐘）, 1 個閱讀材料, 1 個測驗
審閱
- 5 stars70.40%
- 4 stars23.35%
- 3 stars4.50%
- 2 stars0.80%
- 1 star0.92%
來自DESIGN-LED STRATEGY: DESIGN THINKING FOR BUSINESS STRATEGY AND ENTREPRENEURSHIP的熱門評論
由 LN 提供2021年9月17日
The course material was well packed and perfectly delivered. You would feel like is classroom-based. I think customer journey mapping should be included. Overall it was interesting and insightful.
由 NL 提供2020年8月17日
This course is a very useful and excellent course I would say. Well comprehend and I love the part which brings in real life examples of how Swiss Re and Ubank used the design strategy.
由 KM 提供2021年9月2日
Well articulated material and easy to digest byte sized elements. Covers well the topic of design thinking and how it blends with corporte and product strategy to result in design strategic thinking.
由 HT 提供2020年5月9日
This course is very advisable for university students, entrepreneurs or anyone who want to have a big picture for the application of design thinking in business innovation.
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