Understanding the problem - do you have a headache or a migraine?

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4.6(601 個評分)
  • 5 stars
    71.38%
  • 4 stars
    23.29%
  • 3 stars
    4.15%
  • 2 stars
    0.33%
  • 1 star
    0.83%
SK
2020年12月9日

It's really an excellent course for UX professionals. It takes deep insight from the design thinking process to Design Strategy to Corporate Strategy. Thank you so much for the opportunity.

NL
2020年8月17日

This course is a very useful and excellent course I would say. Well comprehend and I love the part which brings in real life examples of how Swiss Re and Ubank used the design strategy.

從本節課中
Primary market research and problem statement definition
In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement.

教學方

  • Placeholder

    Eric Knight

    Professor of Strategic Management

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