課程信息
4.2
66 個評分
10 個審閱
專項課程

第 3 門課程(共 4 門),位於

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立即開始,按照自己的計劃學習。
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中級

中級

完成時間(小時)

完成時間大約為12 小時

建議:4 weeks of study, 2-4 hours/week...
可選語言

英語(English)

字幕:英語(English)...
專項課程

第 3 門課程(共 4 門),位於

100% online

100% online

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
中級

中級

完成時間(小時)

完成時間大約為12 小時

建議:4 weeks of study, 2-4 hours/week...
可選語言

英語(English)

字幕:英語(English)...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 3 小時

Marketing and Branding The Skilled Self

Welcome to Week 1! The introductory module takes you through all stages of developing and strengthening the emotional component of your career brand. In this week, you will learn how to use strategic marketing models and techniques for designing and enhancing your professional image. You’ll continue exercising in Career Development Lab and learn how to develop an effective tool (“The Showcaser”) for gathering and organizing artifacts of your mastery in performing critical tasks in your chosen field and then communicating them to target audiences. You will also develop a realistic brand management metric (“The Career Brand Equity Builder”) and learn how to use it for self-marketing and personal branding. Your instructors for this week are Amy Giaculli and Val Chukhlomin. ...
Reading
10 個視頻(共 68 分鐘), 5 個閱讀材料, 3 個測驗
Video10 個視頻
Career Branding: An interview with Roz Rufer6分鐘
The Skilled Self as a Product10分鐘
CDL Self-coaching tools (pdf attached)4分鐘
Using the Showcaser exercise (pdf attached)5分鐘
Marketing the Skilled Self9分鐘
The Skilled Self as a Service7分鐘
The Skilled Self as a Brand6分鐘
CDL Career Brand Equity Builder (documents attached)6分鐘
CDL Using the Career Brand Equity Builder Exercise3分鐘
Reading5 個閱讀材料
Editing your public profile on LinkedIn10分鐘
How this course works10分鐘
Optional reading10分鐘
Course developers and contributors10分鐘
Reuse of content10分鐘
Quiz3 個練習
Week 1 Practice quiz 118分鐘
Week 1 Practice quiz 216分鐘
What have we learned in Week 1?18分鐘
2
完成時間(小時)
完成時間為 4 小時

Self-Marketing Strategies and Tactics

Welcome to Week 2! In this week, you will learn how to use marketing communication strategies, such as advertising, promotion, public relations, and direct marketing, for self-marketing. You will implement strategic marketing planning for individual career development and engage in creating your own strategic self-marketing plan and develop strategies for communicating it to perspective employers. You’ll also examine how to create and use digital artifacts to demonstrate your level of proficiency in performing critical tasks related to a particular job. As a result, you’ll enhance your ability to showcase your mastery in performing required soft skills to prospective employers and other interested parties. Your instructor for this week is John Beckem....
Reading
10 個視頻(共 58 分鐘), 4 個測驗
Video10 個視頻
Positioning strategies4分鐘
Distribution strategies5分鐘
Contact strategies3分鐘
Public relations strategies3分鐘
Advertising strategies5分鐘
Exercise: Your self-marketing plan4分鐘
Leadership skills: An interview with Darryl Leggieri14分鐘
Decision making skills: An interview with Darryl Leggieri12分鐘
What have we learned in Week 2?2分鐘
Quiz3 個練習
Week 2 Practice quiz 116分鐘
Week 2 Practice quiz 214分鐘
What have we learned in Week 2?14分鐘
3
完成時間(小時)
完成時間為 4 小時

Personal Branding Strategies and Tactics

Welcome to Week 3! In this week, you will obtain a more complete understanding of personal branding, engage in creating an effective and unique personal brand, and plan steps and strategies for strategic personal branding. You’ll understand how building a professional image contributes to developing a strong career brand and devise strategies for managing professional reputation and develop an improved understanding of impression management. In addition, you’ll learn how to create personal branding statements and integrate social networking into your career branding. Your instructor for this week is Michele Forte....
Reading
9 個視頻(共 42 分鐘), 1 個閱讀材料, 4 個測驗
Video9 個視頻
The importance of reflection3分鐘
Human brand4分鐘
Personal branding6分鐘
Brand management and impression management6分鐘
Trait affective presence5分鐘
Interview as performance7分鐘
Exercise: Your exclamation point - Personal branding 101 (pdf attached)5分鐘
What have we learned in Week 3?1分鐘
Reading1 個閱讀材料
What does literature say about personal branding?10分鐘
Quiz3 個練習
Week 3 Practice quiz 114分鐘
Week 3 Practice quiz 210分鐘
What have we learned in Week 3?12分鐘
4
完成時間(小時)
完成時間為 1 小時

Course Review

Welcome to Week 4! In this week, you will watch the Course Review video, where we summarize what you have learned throughout the course and entire specialization. You will also take the end-of-the-course survey and the final quiz. You instructors for this week are Amy Giaculli and Val Chukhlomin. We would like to take this opportunity to thank you for taking the course and we hope you will be able to implement the different tools and skills you have acquired throughout the course...
Reading
1 個視頻(共 9 分鐘), 1 個閱讀材料, 1 個測驗
Reading1 個閱讀材料
End-of-the-course survey10分鐘
Quiz1 個練習
What have we learned in the course?24分鐘
4.2

熱門審閱

創建者 MROct 18th 2016

very informative and easy to follow, lots of new techniques that should help me on my way.

講師

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Dr. Valeri Chukhlomin

Professor
SUNY Empire State College
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Dr. Michele Forte

Assistant Professor, SUNY Empire State College
Community and Human Services
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Dr. John M. Beckem II

Assistant Professor of Finance and Management Studies
State University of New York, Empire State College
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Dr. Tonka Jokelova

Coordinator of Curriculum and Instructional Design
SUNY Empire State College
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Amy Giaculli

Assessment Specialist
SUNY Empire State College

關於 The State University of New York

The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe....

關於 Career Brand Management 專項課程

In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles....
Career Brand Management

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