In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. This course will help you to:
提供方
职业品牌管理职业生涯品牌管理 專項課程纽约州立大学纽约州立大学課程信息
41,182 次近期查看
學生職業成果
67%
通過此課程獲得實實在在的工作福利
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 3 門課程（共 4 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
中級
完成時間大約為11 小時
英語（English）
字幕：英語（English）
學生職業成果
67%
通過此課程獲得實實在在的工作福利
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 3 門課程（共 4 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
中級
完成時間大約為11 小時
英語（English）
字幕：英語（English）
提供方
纽约州立大学纽约州立大学
The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe.
教學大綱 - 您將從這門課程中學到什麼
完成時間為 3 小時
Marketing and Branding The Skilled Self
Welcome to Week 1! The introductory module takes you through all stages of developing and strengthening the emotional component of your career brand. In this week, you will learn how to use strategic marketing models and techniques for designing and enhancing your professional image. You’ll continue exercising in Career Development Lab and learn how to develop an effective tool (“The Showcaser”) for gathering and organizing artifacts of your mastery in performing critical tasks in your chosen field and then communicating them to target audiences. You will also develop a realistic brand management metric (“The Career Brand Equity Builder”) and learn how to use it for self-marketing and personal branding.
完成時間為 3 小時
10 個視頻 （總計 68 分鐘）, 5 個閱讀材料, 3 個測驗
10 個視頻
Career Branding: An interview with Roz Rufer6分鐘
The Skilled Self as a Product10分鐘
CDL Self-coaching tools (pdf attached)4分鐘
Using the Showcaser exercise (pdf attached)5分鐘
Marketing the Skilled Self9分鐘
The Skilled Self as a Service7分鐘
The Skilled Self as a Brand6分鐘
CDL Career Brand Equity Builder (documents attached)6分鐘
CDL Using the Career Brand Equity Builder Exercise3分鐘
5 個閱讀材料
Editing your public profile on LinkedIn10分鐘
How this course works10分鐘
Optional reading10分鐘
Course developers and contributors10分鐘
Reuse of content10分鐘
3 個練習
Week 1 Practice quiz 118分鐘
Week 1 Practice quiz 216分鐘
What have we learned in Week 1?18分鐘
完成時間為 4 小時
Self-Marketing Strategies and Tactics
Welcome to Week 2! In this week, you will learn how to use marketing communication strategies, such as advertising, promotion, public relations, and direct marketing, for self-marketing. You will implement strategic marketing planning for individual career development and engage in creating your own strategic self-marketing plan and develop strategies for communicating it to perspective employers. You’ll also examine how to create and use digital artifacts to demonstrate your level of proficiency in performing critical tasks related to a particular job. As a result, you’ll enhance your ability to showcase your mastery in performing required soft skills to prospective employers and other interested parties. Your instructor for this week is John Beckem.
完成時間為 4 小時
10 個視頻 （總計 58 分鐘）
10 個視頻
Positioning strategies4分鐘
Distribution strategies5分鐘
Contact strategies3分鐘
Public relations strategies3分鐘
Advertising strategies5分鐘
Exercise: Your self-marketing plan4分鐘
Leadership skills: An interview with Darryl Leggieri14分鐘
Decision making skills: An interview with Darryl Leggieri12分鐘
What have we learned in Week 2?2分鐘
3 個練習
Week 2 Practice quiz 116分鐘
Week 2 Practice quiz 214分鐘
What have we learned in Week 2?14分鐘
完成時間為 4 小時
Personal Branding Strategies and Tactics
Welcome to Week 3! In this week, you will obtain a more complete understanding of personal branding, engage in creating an effective and unique personal brand, and plan steps and strategies for strategic personal branding. You’ll understand how building a professional image contributes to developing a strong career brand and devise strategies for managing professional reputation and develop an improved understanding of impression management. In addition, you’ll learn how to create personal branding statements and integrate social networking into your career branding. Your instructor for this week is Michele Forte.
完成時間為 4 小時
9 個視頻 （總計 42 分鐘）, 1 個閱讀材料, 4 個測驗
9 個視頻
The importance of reflection3分鐘
Human brand4分鐘
Personal branding6分鐘
Brand management and impression management6分鐘
Trait affective presence5分鐘
Interview as performance7分鐘
Exercise: Your exclamation point - Personal branding 101 (pdf attached)5分鐘
What have we learned in Week 3?1分鐘
1 個閱讀材料
What does literature say about personal branding?10分鐘
3 個練習
Week 3 Practice quiz 114分鐘
Week 3 Practice quiz 210分鐘
What have we learned in Week 3?12分鐘
完成時間為 1 小時
Course Review
Welcome to Week 4! In this week, you will watch the Course Review video, where we summarize what you have learned throughout the course and entire specialization. You will also take the end-of-the-course survey and the final quiz. You instructors for this week are Amy Giaculli and Val Chukhlomin.
完成時間為 1 小時
1 個視頻 （總計 9 分鐘）, 1 個閱讀材料, 1 個測驗
1 個閱讀材料
End-of-the-course survey10分鐘
1 個練習
What have we learned in the course?24分鐘
關於 职业品牌管理职业生涯品牌管理 專項課程
In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles.
常見問題
我什么时候能够访问课程视频和作业？
注册以便获得证书后，您将有权访问所有视频、测验和编程作业（如果适用）。只有在您的班次开课之后，才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程，可能无法访问某些作业。
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
退款政策是如何规定的？
如果订阅，您可以获得 7 天免费试听，在此期间，您可以取消课程，无需支付任何罚金。在此之后，我们不会退款，但您可以随时取消订阅。请阅读我们完整的退款政策。
有助学金吗？
是的，Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤，包括毕业项目。了解更多。
還有其他問題嗎？請訪問 學生幫助中心。
