Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses.
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來自CORPORATE STRATEGY 的熱門評論
Very Good course for someone who wants to learn inns and out about corporate strategy. The author and co-author have done a great job explaining everything
Great course, very clear explanations. Would highly recommend! The textbook is also very informative and anyone taking a strategy course would benefit from reading it.
Very good course to know about corporate strategy through Synergies, diversification and divestiture. Thanks to the mentor also to @coursera for the amazing course.
Studied Corporate Strategy on my MBA at London Business School many years ago under Phanish Puranam. This course was a great refresher on motives of Corporate Strategy. Can recommend.