課程信息
4.4
775 ratings
231 reviews
We make thousands of decisions every day. Do I cross the road now, or wait for the oncoming truck to pass? Should I eat fries or a salad for lunch? How much should I tip the cab driver? We usually make these decisions with almost no thought, using what psychologists call “heuristics” – rules of thumb that enable us to navigate our lives. Without these mental shortcuts, we would be paralyzed by the multitude of daily choices. But in certain circumstances, these shortcuts lead to predictable errors – predictable, that is, if we know what to watch out for. Did you know, for example, that we are naturally biased towards selling investments that are doing well for us, but holding on to those that are doing poorly? Or that we often select sub-optimal insurance payment plans, and routinely purchase insurance that we don’t even need? And why do so many of us fail to enroll in our employer’s corporate retirement plans, even when the employer offers to match our contributions? Behavioral finance is the study of these and dozens of other financial decision-making errors that can be avoided, if we are familiar with the biases that cause them. In this course, we examine these predictable errors, and discover where we are most susceptible to them. This course is intended to guide participants towards better financial choices. Learn how to improve your spending, saving, and investing decisions for the future....
Globe

100% 在線課程

立即開始,按照自己的計劃學習。
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建議:5 hours/week

完成時間大約為8 小時
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English

字幕:English, Portuguese (Brazilian)

您將獲得的技能

Decision-MakingBehavioral FinanceCognitive BiasBehavioral Economics
Globe

100% 在線課程

立即開始,按照自己的計劃學習。
Calendar

可靈活調整截止日期

根據您的日程表重置截止日期。
Clock

建議:5 hours/week

完成時間大約為8 小時
Comment Dots

English

字幕:English, Portuguese (Brazilian)

教學大綱 - 您將從這門課程中學到什麼

1

章節
Clock
完成時間為 1 小時

Week 1

Welcome to the course! In this first week, we'll look at the classical economic model of consumer choice, which assumes that all of the decisions that we make are sensible, or “rational.” Once we have examined the underlying theory of how people should behave (especially around financial decisions), we will move on to examine how people do behave. We will focus in particular on situations in which we are most inclined to make decisions that appear to defy rational choice axioms. ...
Reading
5 個視頻(共 23 分鐘), 4 個閱讀材料, 1 個測驗
Video5 個視頻
Introduction to Classical Economics1分鐘
Utility of Money6分鐘
Omission Bias Case Study2分鐘
Expected Utility vs Prospect Theory9分鐘
Reading4 個閱讀材料
Course Overview10分鐘
Utility of Money10分鐘
Omission Bias10分鐘
Answer Choice Explanations and Correct Answers for Week 1 Quiz10分鐘
Quiz1 個練習
Week 1 Quiz24分鐘

2

章節
Clock
完成時間為 3 小時

Week 2

Welcome to the second week. In this session, we will discover how our minds are inclined to distort probabilities, and either underestimate or overestimate the likelihood of certain outcomes. We’ll also learn about “heuristic-driven bias”: the tendency to use rules of thumb that simplify the process of making decisions, but can also lead to predictable errors. These biases negatively affect our decision-making far more than we might expect; especially when the outcome of the decision has great significance for us. ...
Reading
8 個視頻(共 63 分鐘), 6 個閱讀材料, 1 個測驗
Video8 個視頻
Probability Weighting4分鐘
Relative Probabilities1分鐘
The Availability Heuristic10分鐘
Mental Accounting and Expenditures7分鐘
Loss Aversion8分鐘
Belief Perseverance and Confirmation Bias9分鐘
Case Study: Belief Perseverance4分鐘
Reading6 個閱讀材料
Problems with Probability10分鐘
Probability Weighting10分鐘
The Availability Heuristic10分鐘
Framing10分鐘
Representativeness10分鐘
Overconfidence10分鐘
Quiz1 個練習
Week 2 Quiz28分鐘

3

章節
Clock
完成時間為 1 小時

Week 3

In the final week of the course, we will see multiple examples of how mental heuristics can lead us to make predictably sub-optimal financial decisions, both individually and across the entire financial markets. We will also discuss the many ways in which you can now improve your financial decision-making because of your deeper understanding of the innate biases that have tripped you up in the past!...
Reading
2 個視頻(共 8 分鐘), 2 個閱讀材料, 1 個測驗
Video2 個視頻
Benefits of Saving Early6分鐘
Reading2 個閱讀材料
Money Management10分鐘
Market Bubbles & Crashes10分鐘
Quiz1 個練習
Week 3 Quiz26分鐘
4.4
Direction Signs

33%

完成這些課程後已開始新的職業生涯
Briefcase

83%

通過此課程獲得實實在在的工作福利

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創建者 AMAug 16th 2017

Great course! It allows to understand the twisted logic that run in our heads. Helps to establish the balance between probabilistic truth and illusions that infect our decision-making. Thanks a lot!

創建者 MDAug 21st 2017

Insightfull short course on psychological background on investing. Recommend this course for any investment professional or amateur to learn about the most common pitfalls in investing

講師

Emma Rasiel

Associate Chair and Professor
Economics

關於 Duke University

Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world....

常見問題

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • No. Completion of a Coursera course does not earn you academic credit from Duke; therefore, Duke is not able to provide you with a university transcript. However, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

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