Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses.
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來自CORPORATE STRATEGY 的熱門評論
Really interesting subject. Easy to apply to small businesses too. Bart Vanneste provides clear, in-depth explanations using good slides that helps you keep motivated throughout the course.
Studied Corporate Strategy on my MBA at London Business School many years ago under Phanish Puranam. This course was a great refresher on motives of Corporate Strategy. Can recommend.
Excellent and simple module to understand how multi-business firms should strategise. Highly recommended , especially to understand latest methods of decision making
This is really a wonderful course and clears lot of doubts on Corporate Strategy / Developing Business Models / Synergies & Divestment decisions.