課程信息
4.7
482 個評分
99 個審閱
專項課程

第 2 門課程(共 4 門),位於

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立即開始,按照自己的計劃學習。
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完成時間(小時)

完成時間大約為14 小時

建議:7.5 hours videos and quizzes...
可選語言

英語(English)

字幕:英語(English), 阿拉伯語(Arabic), 中文(簡體), 巴西葡萄牙語, 西班牙語(Spanish)...

您將獲得的技能

PricingStrategic ManagementMarketingCompetitiveness
專項課程

第 2 門課程(共 4 門),位於

100% online

100% online

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為14 小時

建議:7.5 hours videos and quizzes...
可選語言

英語(English)

字幕:英語(English), 阿拉伯語(Arabic), 中文(簡體), 巴西葡萄牙語, 西班牙語(Spanish)...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 2 小時

Maintaining your Customer Base

In this module we will look at strategies that can help us maintain our customer base. For this, we will take an analytical approach that helps us understand the point at which our customers will switch to a competitors and the amount of money a competitor is willing to spend to acquire our customers. Based on this understanding, we will derive applicable strategies that can help us lock in our customers strategically. We will do this by keeping in mind that also customers may apply their own strategies to avoid lock in and further, that our competitors will seek to apply strategies in the pursuit of making our customers theirs....
Reading
8 個視頻(共 41 分鐘), 5 個閱讀材料, 1 個測驗
Video8 個視頻
Importance of Customer Loyalty9分鐘
Types of Switching Costs9分鐘
Customer Value and Switching5分鐘
Old Suppliers7分鐘
Customers3分鐘
New Suppliers2分鐘
Wrap Up1分鐘
Reading5 個閱讀材料
Course Overview10分鐘
How to Use Discussion Forums10分鐘
Resource: Lecture Slides10分鐘
Get to Know Your Classmates10分鐘
Complete Slide Deck Week 110分鐘
Quiz1 個練習
Maintaining your Customer Base22分鐘
2
完成時間(小時)
完成時間為 1 小時

Determine your Prices Wisely

We will look at the benefits of price discrimination as a strategic tool that can help us to skim off our customer’s willingness to pay and increase our utility accordingly. We are then going to learn the different ways of aligning a price discrimination strategy with successful product design and the three different ways in which a price discrimination strategy can be formulated....
Reading
8 個視頻(共 29 分鐘), 2 個閱讀材料, 1 個測驗
Video8 個視頻
Price Discrimination I: Reasons to Discriminate2分鐘
Price Discrimination II: Synchronization with Product Differentiation3分鐘
First Degree Price Discrimination3分鐘
Second Degree Price Discrimination10分鐘
Third Degree Price Discrimination3分鐘
Intertemporal Pricing2分鐘
Wrap Up1分鐘
Reading2 個閱讀材料
Resource: Lecture Slides10分鐘
Complete Slide Deck Week 210分鐘
Quiz1 個練習
Determine your Prices Wisely24分鐘
3
完成時間(小時)
完成時間為 1 小時

Keep Your Business Clean

In this module we will demonstrate that if you want to operate a business you have to keep in mind that there are some powerful external entities, so-called competition authorities, that highly value and safeguard competition. While this supports and opens up opportunities for your business if it is new or relatively small and would otherwise simply be crushed by larger incumbent firms – it can also put you in danger if you have already achieved a certain size, have acquired more market power are already in a rather powerful position....
Reading
9 個視頻(共 39 分鐘), 2 個閱讀材料, 1 個測驗
Video9 個視頻
Reasons for Competition Policy7分鐘
Instruments1分鐘
Cartel Agreements3分鐘
Factors Favoring Cartels1分鐘
Examples3分鐘
Defining Markets and Measuring Market Power11分鐘
Forms of Market Forclosure6分鐘
Wrap Up分鐘
Reading2 個閱讀材料
Resource: Lecture Slides10分鐘
Complete Slide Deck Week 310分鐘
Quiz1 個練習
Keep Your Business Clean22分鐘
4
完成時間(小時)
完成時間為 1 小時

Increase your Returns

In this module, we are going to discover two very important new concepts with which you can increase your business’s returns: Network effects and boundaries of the firm. We will find that considering these two concepts in formulating our business strategy can help us improve our strategy’s effectiveness and eventually increase our returns....
Reading
11 個視頻(共 50 分鐘), 2 個閱讀材料, 1 個測驗
Video11 個視頻
Network Goods4分鐘
Network Effects I: Direct Network Effects7分鐘
Network Effects II: Indirect Network Effects4分鐘
Market Structure in Network Industries5分鐘
Economies of Scale3分鐘
Economies of Scope3分鐘
Diseconomies of Scale & Scope3分鐘
Reasons to Buy7分鐘
Reasons to Make5分鐘
Wrap Up1分鐘
Reading2 個閱讀材料
Resource: Lecture Slides10分鐘
Complete Slide Deck Week 410分鐘
Quiz1 個練習
Increase your Returns20分鐘
4.7
99 個審閱Chevron Right
職業方向

50%

完成這些課程後已開始新的職業生涯
工作福利

83%

通過此課程獲得實實在在的工作福利
職業晉升

17%

加薪或升職

熱門審閱

創建者 ADJul 1st 2017

Great course with relevant content and really useful strategic overview of business strategy. Enjoyed Prof. Kretschmer's innovative teaching style and the breadth of the syllabus.

創建者 AMMar 4th 2018

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講師

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Tobias Kretschmer

Professor
Institute for Strategy, Technology and Organization

關於 Ludwig-Maximilians-Universität München (LMU)

As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences....

關於 Competitive Strategy and Organization Design 專項課程

Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners. The specialization is indended for learners interested in engaging in fundamental theories and concepts of strategy and organization and applying these to practice. Employed professionals and management students will benefit from deepening and refreshing their existing knowledge by means of our specialization. Learners with non-business backgrounds will gain valuable additional business insights complementing their existing knowledge. Participants will learn to understand and analyze ● behavior of organizations in situations in which strategic decisions are interdependent ● strategies to build up and maintain a customer base ● internal workings of an organization as well as its interaction with the outside world, i.e. partners, complementors and competitors ● the design of an effective organization that can compete, grow and adjust flexibly to different environments This specialization is the only online learning program in which students can learn and laugh at the same time. That said, we are looking forward to learning and laughing with you!...
Competitive Strategy and Organization Design

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