課程信息
20,607 次近期查看

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

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完成時間大約為14 小時

建議:7.5 hours videos and quizzes...

英語(English)

字幕:阿拉伯語(Arabic), 中文(簡體), 巴西葡萄牙語, 英語(English), 西班牙語(Spanish)

您將獲得的技能

PricingStrategic ManagementMarketingCompetitiveness
學習Course的學生是
  • Entrepreneurs
  • Business Developers
  • Consultants
  • HR Specialists
  • Marketers

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為14 小時

建議:7.5 hours videos and quizzes...

英語(English)

字幕:阿拉伯語(Arabic), 中文(簡體), 巴西葡萄牙語, 英語(English), 西班牙語(Spanish)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 2 小時

Maintaining your Customer Base

8 個視頻 (總計 41 分鐘), 5 個閱讀材料, 1 個測驗
8 個視頻
Importance of Customer Loyalty9分鐘
Types of Switching Costs9分鐘
Customer Value and Switching5分鐘
Old Suppliers7分鐘
Customers3分鐘
New Suppliers2分鐘
Wrap Up1分鐘
5 個閱讀材料
Course Overview10分鐘
How to Use Discussion Forums10分鐘
Resource: Lecture Slides10分鐘
Get to Know Your Classmates10分鐘
Complete Slide Deck Week 110分鐘
1 個練習
Maintaining your Customer Base22分鐘
2
完成時間為 1 小時

Determine your Prices Wisely

8 個視頻 (總計 29 分鐘), 2 個閱讀材料, 1 個測驗
8 個視頻
Price Discrimination I: Reasons to Discriminate2分鐘
Price Discrimination II: Synchronization with Product Differentiation3分鐘
First Degree Price Discrimination3分鐘
Second Degree Price Discrimination10分鐘
Third Degree Price Discrimination3分鐘
Intertemporal Pricing2分鐘
Wrap Up1分鐘
2 個閱讀材料
Resource: Lecture Slides10分鐘
Complete Slide Deck Week 210分鐘
1 個練習
Determine your Prices Wisely24分鐘
3
完成時間為 1 小時

Keep Your Business Clean

9 個視頻 (總計 39 分鐘), 2 個閱讀材料, 1 個測驗
9 個視頻
Reasons for Competition Policy7分鐘
Instruments1分鐘
Cartel Agreements3分鐘
Factors Favoring Cartels1分鐘
Examples3分鐘
Defining Markets and Measuring Market Power11分鐘
Forms of Market Forclosure6分鐘
Wrap Up57
2 個閱讀材料
Resource: Lecture Slides10分鐘
Complete Slide Deck Week 310分鐘
1 個練習
Keep Your Business Clean22分鐘
4
完成時間為 1 小時

Increase your Returns

11 個視頻 (總計 50 分鐘), 2 個閱讀材料, 1 個測驗
11 個視頻
Network Goods4分鐘
Network Effects I: Direct Network Effects7分鐘
Network Effects II: Indirect Network Effects4分鐘
Market Structure in Network Industries5分鐘
Economies of Scale3分鐘
Economies of Scope3分鐘
Diseconomies of Scale & Scope3分鐘
Reasons to Buy7分鐘
Reasons to Make5分鐘
Wrap Up1分鐘
2 個閱讀材料
Resource: Lecture Slides10分鐘
Complete Slide Deck Week 410分鐘
1 個練習
Increase your Returns20分鐘
4.7
109 個審閱Chevron Right

57%

完成這些課程後已開始新的職業生涯

58%

通過此課程獲得實實在在的工作福利

12%

加薪或升職

來自高级竞争策略的熱門評論

創建者 ADJul 1st 2017

Great course with relevant content and really useful strategic overview of business strategy. Enjoyed Prof. Kretschmer's innovative teaching style and the breadth of the syllabus.

創建者 AAFeb 12th 2019

I like the game theory that used to explain competitive strategy. The lectures were interactive and quite challenging, which are important to keep the learner engaged and focused.

講師

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Tobias Kretschmer

Professor
Institute for Strategy, Technology and Organization

關於 路德维希马克西米利安慕尼黑大学

As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences....

關於 Competitive Strategy and Organization Design 專項課程

Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners. The specialization is indended for learners interested in engaging in fundamental theories and concepts of strategy and organization and applying these to practice. Employed professionals and management students will benefit from deepening and refreshing their existing knowledge by means of our specialization. Learners with non-business backgrounds will gain valuable additional business insights complementing their existing knowledge. Participants will learn to understand and analyze ● behavior of organizations in situations in which strategic decisions are interdependent ● strategies to build up and maintain a customer base ● internal workings of an organization as well as its interaction with the outside world, i.e. partners, complementors and competitors ● the design of an effective organization that can compete, grow and adjust flexibly to different environments This specialization is the only online learning program in which students can learn and laugh at the same time. That said, we are looking forward to learning and laughing with you!...
Competitive Strategy and Organization Design

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