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竞争策略, 路德维希马克西米利安慕尼黑大学

4.7
1,740 個評分
379 個審閱

課程信息

In this six-module course, you will learn how businesses and organizations behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyse how businesses choose strategies to attain competitive advantage. This course is also available in Chinese. Please go to our course catalog to access the Chinese version of Competitive Strategy....

熱門審閱

創建者 AA

Jan 11, 2016

I have no previous business experience and I really enjoyed this class. It gave me insight into game theory and marketing and product development concepts. Good pace and good explanation of topics.

創建者 OO

Jul 23, 2018

I had a great time with Prof. Tobias Kretschmer. The course was really eye-opening for me and gave me a lot of perspective in the business world. Looking forward to the remaining courses for sure.

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372 個審閱

創建者 Schuppisser Philippe

Feb 18, 2019

Amazing!!!!

創建者 Parantap Joshi

Feb 11, 2019

Thank to the great professor.I must say the quizzes were tricky too.

創建者 Raúl Solís

Jan 28, 2019

Excellent way of explaining the

創建者 Yiannis Kosmas

Jan 25, 2019

Not easy but super interesting. One of the best courses I have done so far in coursera.

創建者 Miguel Vilalta

Jan 22, 2019

Very interesting course. Thanks very much for all the lessons, it has been a pleasure!

創建者 Lynn Oyler

Jan 08, 2019

Solid course with good foundation information regarding competitive strategy.

創建者 Daniel C. Marks

Dec 24, 2018

Found the Professor to be very on task and able to convey his message, even in a sometimes abstract wilderness.

創建者 Pooja Sathe

Dec 21, 2018

Excellent course on business strategy. I learned so many concepts that my MBA syllabus never touched upon!

創建者 Kittichai Homchanthanakul

Dec 03, 2018

This course is very useful and give me for huge new knowledge. I can know the real business competition in the market and also I can know the reason why this kind of promotions are launch to the market. This will helpful for me to ada

創建者 Anneidy Daphne Solis Cruz

Nov 13, 2018

Excellent training and all content and material is really friendly to understand