課程信息

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完成時間大約為15 小時

建議:6 weeks of study, 3-5 hours/week...

英語(English)

字幕:英語(English)

您將學到的內容有

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    Critically evaluate a range of theories to decode the components of persuasive communications

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    Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance

  • Check

    Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為15 小時

建議:6 weeks of study, 3-5 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1

1

完成時間為 3 小時

The necessary art of persuasion: Understanding what matters to your audience

完成時間為 3 小時
6 個視頻 (總計 34 分鐘), 4 個閱讀材料, 2 個測驗
6 個視頻
Week 1 outline3分鐘
1.1a What is persuasive communication?7分鐘
1.2b Assessing human behaviour7分鐘
1.3a Decision making: How it's done4分鐘
1.3b How to question for unconscious values8分鐘
4 個閱讀材料
Become a Global MBA degree learner1分鐘
Course overview10分鐘
Learning activities and assessment10分鐘
Explore further resources 11小時
2 個練習
Recall 1: Check your understanding15分鐘
Check your applied learning 11小時
2

2

完成時間為 3 小時

Telling your story: Developing a dramatic narrative

完成時間為 3 小時
4 個視頻 (總計 27 分鐘), 2 個閱讀材料, 2 個測驗
4 個視頻
2.1 Information processing and recalling stories8分鐘
2.2b Why is storytelling important?9分鐘
2.3a Structure that story!7分鐘
2 個閱讀材料
2.2a Storytellers30分鐘
Explore further resources 21小時
2 個練習
Recall 2: Check your understanding15分鐘
Check your applied learning 21小時
3

3

完成時間為 3 小時

Connecting with people: Developing authenticity and building rapport

完成時間為 3 小時
5 個視頻 (總計 34 分鐘), 2 個閱讀材料, 2 個測驗
5 個視頻
3.1 The art and science of building rapport8分鐘
3.2a Relationships only happen with rapport8分鐘
3.2b The matching exercise7分鐘
3.3a Making your meeting matter7分鐘
2 個閱讀材料
3.2c Communication: Mehrabian15分鐘
Explore further resources 31小時
2 個練習
Recall 3: Check your understanding15分鐘
Check your applied learning 31小時
4

4

完成時間為 3 小時

Talk the talk: Creating impressions and guiding influential conversations

完成時間為 3 小時
5 個視頻 (總計 33 分鐘), 1 個閱讀材料, 2 個測驗
5 個視頻
4.1 Group influence and impression management7分鐘
4.2a The three questions to influence6分鐘
4.2b The need to lead6分鐘
4.3a The questions that get real answers9分鐘
1 個閱讀材料
Explore further resources 41小時
2 個練習
Recall 4: Check your understanding15分鐘
4: Check your applied learning1小時
4.8

22 條評論

Chevron Right

來自Storytelling and influencing: Communicate with impact的熱門評論

創建者 NSJan 7th 2020

Very inspiring and motivating, full of knowledge and also enjoy lectures and videos made me attach to the videos. Thanks for the epic course, see you on the next ones!

創建者 NAOct 14th 2019

Nice course. Made me think in a way I never would have thought otherwise. Also provided me with lot of helpful tips that I can try in my daily life.

講師

Image of instructor, Associate Professor Lawrence Ang

Associate Professor Lawrence Ang

Department of Marketing
Macquarie Business School
Image of instructor, Arabella MacPherson

Arabella MacPherson

Director, Resonate Communications

立即開始攻讀碩士學位

此 課程 隸屬於 麦考瑞大学 提供的 100% 在線 Global Master of Business Administration (Global MBA)。如果您被錄取參加全部課程,您的課程將計入您的學位學習進程。

關於 麦考瑞大学

Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society....

關於 Influencing: Storytelling, Change Management and Governance 專項課程

The ability to influence without force or coercion is important in any organization and at all levels. Modern managers must master the art of persuasive communication, adapt to the needs of the audience, construct a good narrative and inspire the audience to act (Communicate with Impact). They must learn to design and negotiate both informal and complex agreements, and do this in diverse workplace cultures (Negotiate and Resolve Conflict). The Specialization applies influencing methods in two areas of great importance: change management and risk governance. Successful change management eludes many individuals and organizations, so we propose a new approach to enable you to inspire and lead transformations (Manage Change). Similarly, in the post-financial crisis environment, many organizations acknowledge the need for effective risk governance but few, if any, have achieved it. We present evidence-based methods that will help your organization achieve its objectives (Engage the Board)....
Influencing: Storytelling, Change Management and Governance

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