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完成時間大約為17 小時

建議:6 weeks of study, 3-5 hours/week...

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    Critically evaluate a range of theories to decode the components of persuasive communications

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    Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance

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    Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為17 小時

建議:6 weeks of study, 3-5 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 3 小時

The necessary art of persuasion: Understanding what matters to your audience

At the heart of persuasive communications is a solid understanding of your audience and what they find appealing. This week you will learn the basic theory of persuasive communication, including models of information processing, motivational appeals, message acceptance, fast and slow decision making and rules of effective human interactions.

...
6 個視頻 (總計 34 分鐘), 3 個閱讀材料, 2 個測驗
6 個視頻
Week 1 outline3分鐘
1.1a What is persuasive communication?7分鐘
1.2b Assessing human behaviour7分鐘
1.3a Decision making: How it's done4分鐘
1.3b How to question for unconscious values8分鐘
3 個閱讀材料
Course overview10分鐘
Learning activities and assessment10分鐘
Explore further resources 11小時
2 個練習
Recall 1: Check your understanding15分鐘
Check your applied learning 11小時
2
完成時間為 3 小時

Telling your story: Developing a dramatic narrative

Effective storytelling starts with developing persuasive content, and then structuring a dramatic narrative that will spark the imagination. In week 2, you will learn how to apply storytelling principles like shaping the beginning, building the middle, and making the ending powerful. You will learn how to find the winning idea for your story, colour it with emotions, and use metaphors to quickly connect concepts in people’s minds.

...
4 個視頻 (總計 27 分鐘), 2 個閱讀材料, 2 個測驗
4 個視頻
2.1 Information processing and recalling stories8分鐘
2.2b Why is storytelling important?9分鐘
2.3a Structure that story!7分鐘
2 個閱讀材料
2.2a Storytellers30分鐘
Explore further resources 21小時
2 個練習
Recall 2: Check your understanding15分鐘
Check your applied learning 21小時
3
完成時間為 3 小時

Connecting with people: Developing authenticity and building rapport

Developing rapport and trust is a crucial aspect of persuasion, in fact, it crucial for any form of supportive human interactions. Often times, this means being able to read a situation and adapt the approach accordingly. In week 3, you will learn how to speak authentically, and how to quickly build and maintain rapport. The means by which this can be accomplished include the use of verbal and non-verbal cues and the techniques of matching and mirroring the body language and vocal qualities of the other person.

...
5 個視頻 (總計 34 分鐘), 2 個閱讀材料, 2 個測驗
5 個視頻
3.1 The art and science of building rapport8分鐘
3.2a Relationships only happen with rapport8分鐘
3.2b The matching exercise7分鐘
3.3a Making your meeting matter7分鐘
2 個閱讀材料
3.2c Communication: Mehrabian15分鐘
Explore further resources 31小時
2 個練習
Recall 3: Check your understanding15分鐘
Check your applied learning 31小時
4
完成時間為 3 小時

Talk the talk: Creating impressions and guiding influential conversations

Group meetings can create lasting impressions, which is why it important that they are well run. But, more often than not, such meetings are unproductive. Stress and tension in meetings are also common. In week 4, you will learn how to lead influential group conversation by planning an effective meeting, be aware of the do’s and don’ts in meeting, avoid groupthink, and how to make better decisions. You will also learn the power of impression management.

...
5 個視頻 (總計 33 分鐘), 1 個閱讀材料, 2 個測驗
5 個視頻
4.1 Group influence and impression management7分鐘
4.2a The three questions to influence6分鐘
4.2b The need to lead6分鐘
4.3a The questions that get real answers9分鐘
1 個閱讀材料
Explore further resources 41小時
2 個練習
Recall 4: Check your understanding15分鐘
4: Check your applied learning1小時

講師

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Associate Professor Lawrence Ang

Macquarie Business School
Department of Marketing
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Arabella MacPherson

Director, Resonate Communications

關於 麦考瑞大学

Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society....

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