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完成時間大約為12 小時

建議:6 weeks of study, 3-5 hours/week...

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您將學到的內容有

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    Critically evaluate a range of theories to decode the components of persuasive communications

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    Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance

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    Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為12 小時

建議:6 weeks of study, 3-5 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 3 小時

The necessary art of persuasion: Understanding what matters to your audience

6 個視頻 (總計 34 分鐘), 4 個閱讀材料, 2 個測驗
6 個視頻
Week 1 outline3分鐘
1.1a What is persuasive communication?7分鐘
1.2b Assessing human behaviour7分鐘
1.3a Decision making: How it's done4分鐘
1.3b How to question for unconscious values8分鐘
4 個閱讀材料
Become a Global MBA degree learner1分鐘
Course overview10分鐘
Learning activities and assessment10分鐘
Explore further resources 11小時
2 個練習
Recall 1: Check your understanding15分鐘
Check your applied learning 11小時
2
完成時間為 3 小時

Telling your story: Developing a dramatic narrative

4 個視頻 (總計 27 分鐘), 2 個閱讀材料, 2 個測驗
4 個視頻
2.1 Information processing and recalling stories8分鐘
2.2b Why is storytelling important?9分鐘
2.3a Structure that story!7分鐘
2 個閱讀材料
2.2a Storytellers30分鐘
Explore further resources 21小時
2 個練習
Recall 2: Check your understanding15分鐘
Check your applied learning 21小時
3
完成時間為 3 小時

Connecting with people: Developing authenticity and building rapport

5 個視頻 (總計 34 分鐘), 2 個閱讀材料, 2 個測驗
5 個視頻
3.1 The art and science of building rapport8分鐘
3.2a Relationships only happen with rapport8分鐘
3.2b The matching exercise7分鐘
3.3a Making your meeting matter7分鐘
2 個閱讀材料
3.2c Communication: Mehrabian15分鐘
Explore further resources 31小時
2 個練習
Recall 3: Check your understanding15分鐘
Check your applied learning 31小時
4
完成時間為 3 小時

Talk the talk: Creating impressions and guiding influential conversations

5 個視頻 (總計 33 分鐘), 1 個閱讀材料, 2 個測驗
5 個視頻
4.1 Group influence and impression management7分鐘
4.2a The three questions to influence6分鐘
4.2b The need to lead6分鐘
4.3a The questions that get real answers9分鐘
1 個閱讀材料
Explore further resources 41小時
2 個練習
Recall 4: Check your understanding15分鐘
4: Check your applied learning1小時
4.9
10 個審閱Chevron Right

來自Storytelling and influencing: Communicate with impact的熱門評論

創建者 MRSep 13th 2019

Great content presented in an easily digestible manner. Really enjoyed the way this was structured and the real-life examples!

創建者 TDSep 11th 2019

Amazing course with a lot of actionable tips and tricks! I would recommend this to everyone!

講師

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Associate Professor Lawrence Ang

Macquarie Business School
Department of Marketing
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Arabella MacPherson

Director, Resonate Communications

關於 麦考瑞大学

Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society....

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