課程信息
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第 2 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為6 小時

建議:2 hours/week...

英語(English)

字幕:英語(English), 越南語

您將獲得的技能

CommunicationLeadershipInnovationCrisis Management

第 2 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為6 小時

建議:2 hours/week...

英語(English)

字幕:英語(English), 越南語

學習Course的學生是

  • Chief Financial Officers (CFOs)
  • Marketing Managers
  • Project Coordinators
  • IT Managers
  • Product Managers

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 1 小時

Leadership Lessons From Great Brands

6 個視頻 (總計 32 分鐘), 3 個閱讀材料
6 個視頻
Introduction to Module 13分鐘
What Makes Brands Great6分鐘
The Branding-You Audit9分鐘
Branding-You Insight4分鐘
Goals7分鐘
3 個閱讀材料
Pre-Course Survey10分鐘
Meet Your Professors10分鐘
Course Grading & Logistics10分鐘
2
完成時間為 25 分鐘

The Art of Leadership Storytelling Made Simple

5 個視頻 (總計 25 分鐘)
5 個視頻
The Power of Storytelling5分鐘
It All Starts with the Audience7分鐘
The Structure of a Great Story – Visual Mind Mapping5分鐘
Visual Narrative Mapping Applied4分鐘
3
完成時間為 23 分鐘

Storytelling in Crisis: The Ultimate Marketing Event

5 個視頻 (總計 23 分鐘)
5 個視頻
Crisis Response: Maximum Exposure, Minimum Delay6分鐘
Critical Audiences: Know who they are and how to reach them ... in a hurry4分鐘
The Rules of Crisis Media Engagement: "The network is calling. Now what?"5分鐘
Planning for the Unplanned: Know what to do ... and be ready to do it6分鐘
4
完成時間為 3 小時

Leadership Storytelling and Innovation

6 個視頻 (總計 32 分鐘), 2 個閱讀材料, 1 個測驗
6 個視頻
Leadership Storytelling and Innovation 15分鐘
Innovation and Storytelling Round Table: What is innovation and the leader’s role10分鐘
Innovation and Storytelling Round Table 2: Practical Examples10分鐘
Leadership Storytelling and Innovation 23分鐘
Conclusion of Course 2 with Dean Blount1分鐘
2 個閱讀材料
Post-Course Survey10分鐘
Optional Readings10分鐘
4.4
135 個審閱Chevron Right

67%

完成這些課程後已開始新的職業生涯

43%

通過此課程獲得實實在在的工作福利

來自团队管理沟通的最大影响:讲故事的熱門評論

創建者 NBJan 25th 2016

The subjects selected are relevant, the professors are very knowledgable, engaging and inspiring and they answer all the questions promptly.\n\nI enjoyed this course tremendously, highly recommended!

創建者 MFeb 8th 2016

I liked this course a lot as it gave me the opportunity to work doing the assignment, helping me to think as an executive team leader. It was very challenged but very rewarding at the end of it.

講師

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Tom Collinger

Executive Director Spiegel Research Center
Medill School of Journalism, Media, Integrated Marketing Communications
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Ernest Duplessis

Faculty
Medill School of Journalism, Media, Integrated Marketing Communications
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Hud Englehart

Faculty
Medill School of Journalism, Media, Integrated Marketing Communications
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Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications

關於 西北大学

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

關於 组织领导 專項課程

Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact. How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned. Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation....
组织领导

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