An ambitious vision for the future of your organisation isn’t enough – how do you communicate this vision to get your colleagues on board? The ability to effectively communicate and persuade others is a key leadership skill. Traditional and common-sense models of communication and persuasion often fail to capture the complex nature of ‘influencing’. Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) this course will develop your capacity to communicate appropriately in different situational and cultural contexts, making you a highly influential leader.
課程信息
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完成時間大約為18 小時
英語（English）
字幕：阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 中文（簡體）, 意大利語, 越南語, 韓語, 德語（German）, 俄語（Russian）, 土耳其語（Turkish）, 英語（English）, 西班牙語（Spanish）
您將學到的內容有
Critically evaluate a range of theories to decode the components of persuasive communications
Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance
Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為18 小時
英語（English）
字幕：阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 中文（簡體）, 意大利語, 越南語, 韓語, 德語（German）, 俄語（Russian）, 土耳其語（Turkish）, 英語（English）, 西班牙語（Spanish）
提供方
麦考瑞大学
Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society.
立即開始攻讀碩士學位
此 課程 隸屬於 麦考瑞大学 提供的 100% 在線 Global Master of Business Administration (Global MBA)。
如果您被錄取參加全部課程，您的課程將計入您的學位學習進程。
教學大綱 - 您將從這門課程中學到什麼
完成時間為 3 小時
The necessary art of persuasion: Understanding what matters to your audience
At the heart of persuasive communications is a solid understanding of your audience and what they find appealing. This week you will learn the basic theory of persuasive communication, including models of information processing, motivational appeals, message acceptance, fast and slow decision making and rules of effective human interactions.
完成時間為 3 小時
6 個視頻 （總計 34 分鐘）, 3 個閱讀材料, 2 個測驗
6 個視頻
Week 1 outline3分鐘
1.1a What is persuasive communication?7分鐘
1.2b Assessing human behaviour7分鐘
1.3a Decision making: How it's done4分鐘
1.3b How to question for unconscious values8分鐘
3 個閱讀材料
Course overview10分鐘
Learning activities and assessment10分鐘
Explore further resources 11小時
2 個練習
Recall 1: Check your understanding15分鐘
Week 1 quiz1小時
完成時間為 3 小時
Telling your story: Developing a dramatic narrative
Effective storytelling starts with developing persuasive content, and then structuring a dramatic narrative that will spark the imagination. In week 2, you will learn how to apply storytelling principles like shaping the beginning, building the middle, and making the ending powerful. You will learn how to find the winning idea for your story, colour it with emotions, and use metaphors to quickly connect concepts in people’s minds.
完成時間為 3 小時
4 個視頻 （總計 27 分鐘）, 2 個閱讀材料, 2 個測驗
4 個視頻
2.1 Information processing and recalling stories8分鐘
2.2b Why is storytelling important?9分鐘
2.3a Structure that story!7分鐘
2 個閱讀材料
2.2a Storytellers30分鐘
Explore further resources 21小時
2 個練習
Recall 2: Check your understanding15分鐘
Week 2 quiz1小時
完成時間為 3 小時
Connecting with people: Developing authenticity and building rapport
Developing rapport and trust is a crucial aspect of persuasion, in fact, it crucial for any form of supportive human interactions. Often times, this means being able to read a situation and adapt the approach accordingly. In week 3, you will learn how to speak authentically, and how to quickly build and maintain rapport. The means by which this can be accomplished include the use of verbal and non-verbal cues and the techniques of matching and mirroring the body language and vocal qualities of the other person.
完成時間為 3 小時
5 個視頻 （總計 34 分鐘）, 3 個閱讀材料, 2 個測驗
5 個視頻
3.1 The art and science of building rapport8分鐘
3.2a Relationships only happen with rapport8分鐘
3.2b The matching exercise7分鐘
3.3a Making your meeting matter7分鐘
3 個閱讀材料
Become a Global MBA learner10分鐘
3.2c Communication: Mehrabian15分鐘
Explore further resources 31小時
2 個練習
Recall 3: Check your understanding15分鐘
Week 3 quiz1小時
完成時間為 3 小時
Talk the talk: Creating impressions and guiding influential conversations
Group meetings can create lasting impressions, which is why it important that they are well run. But, more often than not, such meetings are unproductive. Stress and tension in meetings are also common. In week 4, you will learn how to lead influential group conversation by planning an effective meeting, be aware of the do’s and don’ts in meeting, avoid groupthink, and how to make better decisions. You will also learn the power of impression management.
完成時間為 3 小時
5 個視頻 （總計 33 分鐘）, 1 個閱讀材料, 2 個測驗
5 個視頻
4.1 Group influence and impression management7分鐘
4.2a The three questions to influence6分鐘
4.2b The need to lead6分鐘
4.3a The questions that get real answers9分鐘
1 個閱讀材料
Explore further resources 41小時
2 個練習
Recall 4: Check your understanding15分鐘
Week 4 quiz1小時
審閱
來自STORYTELLING AND INFLUENCING: COMMUNICATE WITH IMPACT的熱門評論
由 AA 提供2020年7月12日
It's a course that sum up the most important skills you need to learn for your professional life. Amazing material and subject conducted in a very fun and appealing way. Thanks for both instructors.
由 LL 提供2020年8月30日
Content was great, but some of the test material seemed to be scoring incorrectly and I never heard back from my inquiry. Also, there were a lot of typos. A bit sloppy, but great overall content.
由 SC 提供2020年5月9日
best thing ever happened to me. This course is nothing but a miracle for me. Helping to start new job as well as empowering me to have impact on my community. Thank you everyone who took efforts.
由 PT 提供2020年11月24日
By far this has been the most engaging courses I have ever attended, the videos were stimulating and the content offered a wide variety of sources for continual learning. Too bad it was so short!
關於 Influencing: Storytelling, Change Management and Governance 專項課程
The ability to influence without force or coercion is important in any organization and at all levels. Modern managers must master the art of persuasive communication, adapt to the needs of the audience, construct a good narrative and inspire the audience to act (Communicate with Impact). They must learn to design and negotiate both informal and complex agreements, and do this in diverse workplace cultures (Negotiate and Resolve Conflict).
常見問題
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