課程信息
4.3
306 個評分
55 個審閱
專項課程

第 3 門課程(共 5 門),位於

100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
初級

初級

完成時間(小時)

完成時間大約為8 小時

建議:4 weeks of study, 2-4 hours/week...
可選語言

英語(English)

字幕:英語(English), 韓語...

您將獲得的技能

Retail ManagementSupply ChainRetailingChannel Management
專項課程

第 3 門課程(共 5 門),位於

100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
初級

初級

完成時間(小時)

完成時間大約為8 小時

建議:4 weeks of study, 2-4 hours/week...
可選語言

英語(English)

字幕:英語(English), 韓語...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 1 小時

Distribution Channel Planning and Management: Why are They so Important?

At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to identify the most important players in distribution channels and their roles....
Reading
8 個視頻(共 46 分鐘), 1 個閱讀材料, 1 個測驗
Video8 個視頻
Course Introduction5分鐘
The Importance of Distribution Channels5分鐘
How to Design a Distribution Channel5分鐘
Key Factors in Channel Management3分鐘
Expert Interview: Sixto Collazo, International Director of Loewe Perfumes S.A. (LVMH) 113分鐘
The Role of Distribution Channels in the Value Chain5分鐘
Who are the Main Participants in Distribution Channels?4分鐘
Reading1 個閱讀材料
Achieving Customer-Management Excellence in Emerging Markets6分鐘
Quiz1 個練習
Module 1: Graded Assessment14分鐘
2
完成時間(小時)
完成時間為 2 小時

Distribution Channels and Their Evolving Landscape

At the end of this module you will be able to distinguish the various types of distribution channels and conflicts that arise among them, as well as ways to combat these conflicts. You will also understand the current nature, structure, key players, and future of trade marketing....
Reading
8 個視頻(共 47 分鐘), 4 個閱讀材料, 1 個測驗
Video8 個視頻
From Multi-Channel to Omni-Channel Distribution7分鐘
Channel Conflict, Cooperation and Competition5分鐘
The Nature of Trade Marketing6分鐘
Organizational Structure: Supply and Demand Strategies3分鐘
ECR & Category Management: Collaboration Initiatives6分鐘
What is the Future of Trade Marketing?3分鐘
Expert Interview: Maria Garcia, General Manager of Office Depot Iberia8分鐘
Reading4 個閱讀材料
An Executive's Guide to the Internet of Things11分鐘
Three Rules for Buiding the Modern Retail Organization15分鐘
How Retailers can Improve Promotion Effectiveness3分鐘
Why ¨Crash Diets¨ Don't Work10分鐘
Quiz1 個練習
Module 2 Graded Assesment18分鐘
3
完成時間(小時)
完成時間為 2 小時

The Retail Strategy and Marketing Mix

At the end of this module you will be able to identify types of retailers, retailing strategies and how these retailers maintain competetive advantages over their competition. You will also be able to see the role the 4 P's of marketing play in these retail strategies....
Reading
9 個視頻(共 66 分鐘), 3 個閱讀材料, 1 個測驗
Video9 個視頻
What are the Different Types of Retailers?8分鐘
Understanding and Growing with your Consumer5分鐘
Retail Strategy and Sustainable Competitive Advantages6分鐘
Omni-Channel Retailing8分鐘
Expert Interview; Eduardo Zamacola, President of Acotex & CEO of Neck & Neck6分鐘
Choosing the Right Product Assortment7分鐘
Choosing an Appropriate Price Policy and Promotion Strategy6分鐘
Choosing the Right Place for your Product to Shine7分鐘
Reading3 個閱讀材料
The Consumer Sector 2030: Trends and Questions to Consider13分鐘
What Really Shapes the Customer Experience2分鐘
Making Stores Matter in a Multichannel World11分鐘
Quiz1 個練習
Module 3 Graded Assessment14分鐘
4
完成時間(小時)
完成時間為 3 小時

Retailing Without Frontiers: New Trends in Retailing

At the end of this module you will be able to identify various growth opportunities for retailers and determine which entry strategies are best for various circumstances. You will also know the importance of a strategic online presence for retailers and future trends in retailing....
Reading
10 個視頻(共 50 分鐘), 2 個閱讀材料, 2 個測驗
Video10 個視頻
Choosing the Right Country to Grow Your Business3分鐘
What are the Different Types of Entry Strategies?4分鐘
How to Implement a Successful Franchising Strategy3分鐘
Expert Interview: Eduardo Zamacola, President of Acotex & CEO of Neck & Neck6分鐘
The Emergence of Online Retail Channels6分鐘
Busting M-Commerce Myths7分鐘
What are the Future Trends in Online Retailing?4分鐘
Expert Interview: Iñaki Arrola, General Manager of Coches.com6分鐘
Trailer: Integrated Marketing Communications; Advertising, Public Relations, Digital Marketing & More分鐘
Reading2 個閱讀材料
Anatomy of a Digital Forerunner9分鐘
Busting Mobile-Shopping Myths5分鐘
Quiz1 個練習
Module 4 / Final Assessment24分鐘
4.3

熱門審閱

創建者 ACMar 17th 2017

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

創建者 AAAug 25th 2018

Great content. Best teacher of this specialization\n\nRelevant and timed questions with interactive key sessions

講師

Avatar

Maria Teresa Aranzabal

Professor
Marketing

關於 IE Business School

IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide....

關於 Marketing Mix Implementation 專項課程

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix....
Marketing Mix Implementation

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