营销组合实践 專項課程

於 Nov 19 開始

营销组合实践 專項課程

Take your product through the Marketing Mix。 Master the Marketing Mix and take your product to new heights.

本專項課程介紹

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.

製作方:

courses
5 courses

按照建議的順序或選擇您自己的順序。

projects
項目

旨在幫助您實踐和應用所學到的技能。

certificates
證書

在您的簡歷和領英中展示您的新技能。

課程
Beginner Specialization.
No prior experience required.
  1. 第 1 門課程

    品牌和产品管理

    字幕
    英語(English), 蒙古語, 韓語

    課程概述

    上了这门课程之后,你将能明确发展一个既能短期取胜,又有长期价值的产品和品牌策略所需要的主要信息。你将创建一个活动计划(既要面对外部消费者,也要面对内部员工
  2. 第 2 門課程

    Pricing Strategy

    字幕
    英語(English), 韓語

    課程概述

    Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as
  3. 第 3 門課程

    Channel Management and Retailing

    課程學習時間
    4 weeks of study, 2-4 hours/week
    字幕
    英語(English), 韓語

    課程概述

    Nowadays a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company pro
  4. 第 4 門課程

    Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

    課程學習時間
    4 weeks of study, 2-4 hours/week
    字幕
    英語(English), 西班牙語(Spanish), 韓語

    課程概述

    Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when pla
  5. 第 5 門課程

    Marketing Mix Implementation Capstone

    計劃開課班次:Jan 21
    課程學習時間
    5 weeks of study, 4-6 hours/week
    字幕
    英語(English)

    畢業項目介紹

    After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix. Your analysis

製作方

  • IE Business School

    IE Business School - a global leader

    IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.

  • Ramon Diaz-Bernardo

    Ramon Diaz-Bernardo

    Associate Professor
  • Luis Rodriguez Baptista

    Luis Rodriguez Baptista

    Professor
  • Maria Teresa Aranzabal

    Maria Teresa Aranzabal

    Professor
  • Eda Sayin

    Eda Sayin

    Professor
  • Martin Boehm

    Martin Boehm

    Professor of Marketing

FAQs