關於此 專項課程

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In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.
學生職業成果
75%
完成此 專項課程 後開始了新的職業。
33%
加薪或升職。
可分享的證書
完成後獲得證書
100% 在線課程
立即開始,按照自己的計劃學習。
靈活的計劃
設置並保持靈活的截止日期。
初級
完成時間大約為6 個月
建議 3 小時/週
英語(English)
學生職業成果
75%
完成此 專項課程 後開始了新的職業。
33%
加薪或升職。
可分享的證書
完成後獲得證書
100% 在線課程
立即開始,按照自己的計劃學習。
靈活的計劃
設置並保持靈活的截止日期。
初級
完成時間大約為6 個月
建議 3 小時/週
英語(English)

此專項課程包含 5 門課程

課程1

課程 1

Brand and Product Management

4.7
1,778 個評分
387 條評論
課程2

課程 2

Pricing Strategy

4.6
796 個評分
175 條評論
課程3

課程 3

Channel Management and Retailing

4.4
662 個評分
129 條評論
課程4

課程 4

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

4.7
1,400 個評分
328 條評論

提供方

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IE商学院

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