課程信息
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第 5 門課程(共 5 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

完成時間大約為16 小時

建議:5 weeks of study, 4-6 hours/week...

英語(English)

字幕:英語(English)

您將獲得的技能

PricingCommunicationProduct ManagementMarketing

第 5 門課程(共 5 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

完成時間大約為16 小時

建議:5 weeks of study, 4-6 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 4 小時

Introduction to this capstone and the Tesla Motor's case study.

1 個視頻 (總計 4 分鐘), 3 個閱讀材料
3 個閱讀材料
Outline of this Capstone and the evaluation process.10分鐘
Note regarding the case study method.10分鐘
Launching the Tesla Model X in the US: from word of mouth to mass marketing?1 小時 30 分
2
完成時間為 4 小時

Brand and product management decisions

6 個視頻 (總計 37 分鐘), 3 個閱讀材料, 2 個測驗
6 個視頻
How to develop and launch new products.9分鐘
Defining your brand model.4分鐘
The touchpoint concept.6分鐘
Idenifying your touchpoints.6分鐘
Prioritizing the key touchpoints.7分鐘
3 個閱讀材料
Video test drive review of the Tesla Model S P90D.25分鐘
Model X Key Characteristics10分鐘
Video driving review of the Model X.25分鐘
1 個練習
Brand and Product Management Practice Quiz regarding the Model S.20分鐘
3
完成時間為 3 小時

Pricing strategy decisions

5 個視頻 (總計 18 分鐘), 3 個閱讀材料, 2 個測驗
5 個視頻
Pricing Psychology2分鐘
The pain of paying7分鐘
Pricing Approaches2分鐘
Optimal Price2分鐘
3 個閱讀材料
Tesla Motors Additional Information Module 310分鐘
Tesla Model S Pricing10分鐘
Article regarding Model S and pricing structure15分鐘
1 個練習
Pricing Strategy Practice Quiz regarding Model S20分鐘
4
完成時間為 3 小時

Channel management and retailing decisions

4 個視頻 (總計 18 分鐘), 6 個閱讀材料, 2 個測驗
4 個視頻
How to Design a Distribution Channel5分鐘
Key Factors in Channel Management3分鐘
What are the Different Types of Channel Arrangements?5分鐘
6 個閱讀材料
The Tesla Approach to Distributing and Servicing Cars15分鐘
Tesla Reinvents the Car Buying Experience10分鐘
Video: The Tesla Store Experience5分鐘
Video: Tesla's Elon Musk May Disrupt Dealership Industry6分鐘
Tesla's European Customers Can Now Design Their Model X Online10分鐘
Tesla Supercharger Charging Stations15分鐘
1 個練習
Channel management and retailing Practice Quiz regarding Model S:20分鐘
4.6
9 個審閱Chevron Right

50%

完成這些課程後已開始新的職業生涯

83%

通過此課程獲得實實在在的工作福利

33%

加薪或升職

來自Marketing Mix Implementation Capstone 的熱門評論

創建者 DVMay 20th 2019

Thanks for the amazing opportunity, IE team! It was honor to me!

創建者 AAFeb 8th 2017

Excellent class. Well laid out and very practical.

講師

Avatar

Ramon Diaz-Bernardo

Associate Professor
Marketing

關於 IE商学院

IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide....

關於 营销组合实践 專項課程

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix....
营销组合实践

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