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學生對 IE商学院 提供的 Channel Management and Retailing 的評價和反饋

4.3
363 個評分
64 個審閱

課程概述

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

熱門審閱

AC

Mar 17, 2017

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

AA

Aug 25, 2018

Great content. Best teacher of this specialization\n\nRelevant and timed questions with interactive key sessions

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1 - Channel Management and Retailing 的 25 個評論(共 63 個)

創建者 Vicente H

Jun 11, 2019

It was a great course. I really learned quite a lot and understood things pretty easily. I'd recommend this course no doubt.

創建者 Derya A

Jun 02, 2019

Very nice content and refreshing course on channel management, trade marketing by focusing on the importance of global and online channel growth.

2 areas for improvement: the reading content links needs to be updated, couple of them does not work & the reading documents & examples are mainly dating back to 2012-2015, might need to refresh them with current ones.

Overall very nice course and would definitely recommend both the course and the professor.

創建者 suraj k

May 14, 2019

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創建者 Rakhi k

Mar 29, 2019

Well course

創建者 Joana G

Mar 25, 2019

2015 course and it is 2019... but still it has good content! maybe I would suggest to update and forecast more innovations that will happen in the foreseeable future.

創建者 Amit m

Mar 17, 2019

nice course

創建者 Tanay S

Mar 14, 2019

Great course . Thanks professor .!!

創建者 Luis A D d F

Jan 23, 2019

Great Course!

創建者 Jeong-Min Y

Jan 11, 2019

Channel Management and Retailing was a great course to learn and deeply understand how are the retailing channels work and connect and affects the customers and even how to manage these channels. I hope this course can reach to those who wants to do general study regarding channel management.

創建者 Maaz S

Dec 29, 2018

Professor could give more examples rather than defining and making as study the book knowledge

創建者 Jaimie W

Nov 26, 2018

So much great information! Really enjoyed this course.

創建者 synthia n

Nov 08, 2018

This is a really good course and very educative if anyone is new or with little experience in retail. I have been working in the retail industry for the last 6 years and this is one of a kind retail 101 for anyone who is looking to learn about retail and its future and i strongly recommend this. also the professor comes across as very knowledgeable and simplifies the content to a great extent. overall this a is a great course and i really enjoyed learning

創建者 parth s

Sep 30, 2018

nice

創建者 Anmol

Aug 25, 2018

Great content. Best teacher of this specialization

Relevant and timed questions with interactive key sessions

創建者 Ademilua O N

Jun 19, 2018

Very articulate lecturer!

創建者 Yasser H M

Apr 11, 2018

C

創建者 SANKET N A

Mar 16, 2018

nice!!

創建者 Ashish B P

Mar 16, 2018

Execellent

創建者 Abdul H

Mar 15, 2018

A good Global perspective on Sales

創建者 Vu H H

Mar 07, 2018

Great course!

Thank you so much!

創建者 Aman R

Feb 28, 2018

Very generic . Not specific like other courses of Marketing Mix.

創建者 Saurabh M

Feb 20, 2018

The course covers broadly various aspects of Channel management and Retailing. With incorporation of more real-life example, the course can be improved.

創建者 Vibol M

Feb 16, 2018

very impressive course. make me very surprise.

創建者 VASANTH K D

Jan 29, 2018

Excellent course for Retailing

創建者 Mohamed E

Jan 18, 2018

the subtitle didn't match with the Video