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Channel Management and Retailing , IE Business School

4.3
311 個評分
56 個審閱

課程信息

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

熱門審閱

創建者 AC

Mar 17, 2017

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

創建者 AA

Aug 25, 2018

Great content. Best teacher of this specialization\n\nRelevant and timed questions with interactive key sessions

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53 個審閱

創建者 Jaimie Walnes

Nov 26, 2018

So much great information! Really enjoyed this course.

創建者 synthia nathan

Nov 08, 2018

This is a really good course and very educative if anyone is new or with little experience in retail. I have been working in the retail industry for the last 6 years and this is one of a kind retail 101 for anyone who is looking to learn about retail and its future and i strongly recommend this. also the professor comes across as very knowledgeable and simplifies the content to a great extent. overall this a is a great course and i really enjoyed learning

創建者 parth shah

Sep 30, 2018

nice

創建者 Anmol

Aug 25, 2018

Great content. Best teacher of this specialization

Relevant and timed questions with interactive key sessions

創建者 Ademilua Oluwaseun Niyi

Jun 19, 2018

Very articulate lecturer!

創建者 Yasser Hamdi Mohamed

Apr 11, 2018

C

創建者 SANKET NITIN ATRE

Mar 16, 2018

nice!!

創建者 Ashish Bhojraj Patil

Mar 16, 2018

Execellent

創建者 Abdul Hannan

Mar 15, 2018

A good Global perspective on Sales

創建者 Vu Hoang Ha

Mar 07, 2018

Great course!

Thank you so much!