How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype.
提供方
创业 專項課程宾夕法尼亚大学課程信息
48,238 次近期查看
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完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 1 門課程（共 5 門）
完成時間大約為11 小時
英語（English）
字幕：阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 意大利語, 越南語, 德語（German）, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
您將獲得的技能
- Discovery-Driven Planning
- Elevator Pitch
- Planning
- Entrepreneurship
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 1 門課程（共 5 門）
完成時間大約為11 小時
英語（English）
字幕：阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 意大利語, 越南語, 德語（German）, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
提供方
宾夕法尼亚大学
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
授課大綱 - 您將從這門課程中學到什麼
完成時間為 21 分鐘
Introduction and Course Materials
This module was designed to introduce you to the team of Wharton professors who are teaching this course and others in the Entrepreneurship Specialization. You will also discover that entrepreneurship has different applications and even different definitions in academia and in practice. By the end of this short module, you'll know what entrepreneurship means to you and others, and understand some of the common arguments about entrepreneurship as a field of study.
完成時間為 21 分鐘
3 個視頻 （總計 21 分鐘）
完成時間為 3 小時
Module 1: Introduction to Entrepreneurship
This module was designed to introduce you to the broad definition of the diverse topic of entrepreneurship and to give you an overview of the field. You'll learn the types of entrepreneurs, the most common categories of entrepreneurial ventures, and their key differentiating factors. Using real world examples, you'll see entrepreneurship in action in a wide variety of environments, from small businesses to social enterprises to large corporations. At the end of this module, you'll be able to define what entrepreneurship means to you, whether or not you fit the profile of the entrepreneur, and how to classify your venture to others. You'll also be able to cite current examples of successful entrepreneurial enterprises to support your own venture.
完成時間為 3 小時
9 個視頻 （總計 137 分鐘）, 2 個閱讀材料, 1 個測驗
完成時間為 2 小時
Module 2: Opportunity Analysis
In this module, you'll learn how to discover, develop, and assess opportunities, so you can choose one that has the best potential for success. Starting an enterprise is uncertain by nature, but you can increase certainty and decrease some risk by evaluating potential opportunities using thoughtful processes proven to help you decide which opportunities are better positioned for growth. You'll learn how to determine a market need, develop a solution, evaluate your solution using a variety of methods, and pressure test your idea. You'll also learn several methods of evaluating opportunity, including using customers, the VIDE model, and the tournament method. You'll see these processes applied to real world examples of both opportunities which were ultimately successful and those that failed. By the end of this module, you'll be able to apply these evaluation process to your own opportunities, and/or use them to discover new ones with greater potential for growth.
完成時間為 2 小時
7 個視頻 （總計 91 分鐘）, 2 個閱讀材料, 1 個測驗
完成時間為 3 小時
Module 3: Markets, Need-Finding and Planning
This module will help you define your market, identify your user, harness the wisdom of the crowd, and come up with an informed plan for your venture. You'll learn market segmentation, how to determine user needs, how to use the competitive landscape as well as potential users to refine your idea, and how to create a simple but powerful plan for your start-up that will allow you to avoid common mistakes and pitfalls. By the end of this module, you'll be able to refine your own pitch, develop a clearer picture of your user, and develop a useful model for your own enterprise.
完成時間為 3 小時
8 個視頻 （總計 107 分鐘）, 2 個閱讀材料, 1 個測驗
完成時間為 2 小時
Module 4: Pitching, Testing, and Prototyping
In this module, you'll learn how to pitch your idea, test it, and create a prototype. You'll learn why there's no single formula for a successful pitch, the best techniques for formulating good surveys, and strategies for creating prototypes for physical goods, software, and services. By the end of this module, you'll be be able to identify the key components of a successful pitch, know how to use surveys effectively to test your idea, and come up with a plan for building a prototype of your own product or service.
完成時間為 2 小時
8 個視頻 （總計 97 分鐘）, 2 個閱讀材料, 1 個測驗
審閱
- 5 stars82.39%
- 4 stars15.29%
- 3 stars1.72%
- 2 stars0.25%
- 1 star0.32%
來自ENTREPRENEURSHIP 1: DEVELOPING THE OPPORTUNITY的熱門評論
由 AG 提供2020年7月12日
This course has been very beneficial for me, first as an introduction into entrepreneurship, and secondly as a quick jump to practical concepts, methods and tools to develop opportunities.
由 AG 提供2017年5月4日
'Entrepreneurship 1: Developing the Opportunity' made me believe that i had all that one should know before starting up. I would recommend this course to all those looking to build the next big thing.
由 A 提供2022年6月1日
Amazing knowledge of every single details about entreprenueship opprtunity, How to think, test, expand your assumption and how to do the developing of the Idea step by step!. ITS WORTH IT
由 SK 提供2019年12月27日
An amazing experience with great illustrations, systematic notes and easy explanations by the teachers. A very precise to-the-point approach helps easily grasping important aspects of the subjects.
關於 创业 專項課程
Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization.
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