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學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

4.6
8,413 個評分
1,825 條評論

課程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

熱門審閱

ND

Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

AA

Apr 06, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

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1376 - 消费者分析 的 1400 個評論(共 1,772 個)

創建者 Ray S

Feb 08, 2016

Thank you. Really enjoyed the content, insights and the structure of the course. Time well in

創建者 Israel O V S

Sep 26, 2019

Muy buen curso para conocer herramientas y tener un mayor conocimiento del análisis de datos

創建者 Sulabh N

Sep 02, 2019

Nice course at a beginner level. Gives an overview of what customer analytics is all about.

創建者 renjith r

Jan 30, 2019

Covers the basic, meets the objective of coming to terms with the terminology and its usage.

創建者 Sanket S

Aug 14, 2019

A little part of hands on work with respect to Excel or R programming may be useful with it

創建者 Sonal G

Jun 09, 2019

Deep theoretical course. Would loved have viewing more practical examples and applications.

創建者 Angel T

Jul 23, 2017

Very good course, the only issue was that some presentations were not available to download

創建者 Seungsu Y

Aug 17, 2016

This course is pretty helpful to me, but I need more like how to analyze data for customers

創建者 Saras C

Jun 25, 2019

Nicely designed course with a theoretical knowledge about the field of Customer Analytics.

創建者 Jyoti G

Jan 13, 2019

Very deep explanation about each point throughout the course along with relevant examples

創建者 Albert N

Feb 22, 2016

Slow starting course, but picks up towards the end. Builds a great interest in Analytics

創建者 Ramachandran R

Sep 26, 2015

Good course. Week 5 content was the best. Week 1-4 were too theoretical and lacked depth.

創建者 Anyamene, K I

Nov 24, 2017

It was a wonderful experience and really insightful. I'm really glad I took this course.

創建者 Daniel M

Aug 22, 2017

Really good content. Better audio needed on some of the lectures but really good overall

創建者 arup k d

Nov 25, 2015

Wonderful information provided with real time examples. Course is very appealing.! KUDOS

創建者 Bala C K S

Jan 30, 2020

Shown various analytics models with clear explanation & representation of graphs & Pics

創建者 Ali H

Dec 13, 2015

I love this course, but it needs more content and videos especially on modelling part.

創建者 Ghassan W

Feb 19, 2016

Too much theory at the beginning and qualitative description for an analytics course!

創建者 Mayank D

May 22, 2019

More Technical Details will help to understand the theory part what we just learned

創建者 Lucas

Dec 12, 2017

The course is good! But we don't have our questions/doubts answered in the forums.

創建者 Nada S

Aug 05, 2019

Very informative course but it is mostly theoretical, lacking the practical part.

創建者 Samuel M P

Jul 18, 2018

Week 4 is not so complete, probably is better to extend week 3 and shorten Week 4

創建者 Koen V

Oct 13, 2017

Prescriptive lecture was difficult to follow, while the subject wasn't that hard.

創建者 Felipe V

Aug 13, 2017

Podría mejorar si tuviera más contenido aplicativo. Lo informativo está perfecto.

創建者 ALAA A J

Oct 04, 2016

a very rich info. giving by strong instructors. I highly recommend this course