商业分析專項課程

运用数据制定商业决策。通过四门特定领域课程的学习，熟练掌握商业数据策略。

本專項課程介紹

本专项课程介绍了大数据分析，授课对象为全体商业从业人员，包括从未接触过数据分析的人士。您将了解数据分析师如何在市场营销、人力资源、金融和运营的特定领域中，为商业决策提供阐释、预测和参考，同时您将了解基本的数据知识，建立数据分析思维，这将会帮助您做出基于数据的战略决策。在期末毕业项目中，您将应用所学技能，对一组数据集实例进行分析，并给出适宜的商业战略建议。

製作方：

5 courses

按照建議的順序或選擇您自己的順序。

項目

旨在幫助您實踐和應用所學到的技能。

證書

在您的簡歷和領英中展示您的新技能。

課程

Beginner Specialization.: No prior experience required.

第 1 門課程
客户分析
課程學習時間
4周 5-6小时/周
字幕
English, Spanish, Chinese (Simplified)
課程概述
您可以選擇只參加本課程。 了解更多。
第 2 門課程
运营分析
課程學習時間
课程时长为4周，每周2-3小时
字幕
English, Chinese (Simplified)
課程概述
此课程是为影响转变数据成为更好的决定的想法而设计。最近在数据采集技术上
您可以選擇只參加本課程。 了解更多。
第 3 門課程
人力资源分析
課程學習時間
4 weeks of study, 1-2 hours/week
字幕
English, Chinese (Simplified)
課程概述
People analytics is a data-driven approach to managing people at work. For the first time in history, business leaders can make decisions about their people based on deep analysis of data rather than the traditional methods of personal relationships, dec
您可以選擇只參加本課程。 了解更多。
第 4 門課程
会计分析
課程學習時間
4周，每周3-5小时
字幕
English, Mongolian
課程概述
您可以選擇只參加本課程。 了解更多。
第 5 門課程
商业分析毕业项目
計劃開課班次：Oct 29
課程學習時間
4 weeks of study, 4-5 hours/week
字幕
English
畢業項目介紹
The Business Analytics Capstone Project gives you the opportunity to apply what you've learned about how to make data-driven decisions to a real business challenge faced by global technology companies like Yahoo, Google, and Facebook. At the end of
您可以選擇只參加本課程。 了解更多。

製作方

The Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education.
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.

Noah Gans
Anheuser-Busch Professor of Management Science, Professor of Operations, Information and Decisions
Sergei Savin
Associate Professor of Operations, Information and Decisions
Senthil Veeraraghavan
Associate Professor of Operations, Information and Decisions
Ron Berman
Assistant Professor of Marketing
Eric Bradlow
Professor of Marketing, Statistics, and Education, Chairperson, Wharton Marketing Department, Vice Dean and Director, Wharton Doctoral Program, Co-Director, Wharton Customer Analytics Initiative
Martine Haas
Associate Professor of Management
Wharton Teaching Staff
Educators
Christopher D. Ittner
EY Professor of Accounting
Brian J Bushee
The Geoffrey T. Boisi Professor
Cade Massey
Practice Professor
Raghu Iyengar
Associate Professor of Marketing
Matthew Bidwell
Associate Professor of Management
Peter Fader
Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative