Make Data-Driven Business Decisions. Achieve fluency in business data strategies in four discipline-specific courses.
Eric BradlowProfessor of Marketing, Statistics, and Education, Chairperson, Wharton Marketing Department, Vice Dean and Director, Wharton Doctoral Program, Co-Director, Wharton Customer Analytics Initiative
Peter FaderProfessor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
Noah GansAnheuser-Busch Professor of Management Science, Professor of Operations, Information and Decisions
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
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How often is each course in the Specialization offered?
Each course in the Specialization is offered on a regular schedule, with sessions starting about once per month. If you don't complete a course on the first try, you can easily transfer to the next session, and your completed work and grades will carry over.
We recommend taking the courses in the order presented, as each subsequent course will build on material from previous courses.
Will I earn university credit for completing the Business Analytics Specialization?
Coursera courses and certificates don't carry university credit, though some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.
What will I be qualified to do upon completing the Business Analytics Specialization?
You’ll gain a deeper understanding of how big data and analytics are used in four key areas: marketing (customer analytics), human resources and talent management (people analytics), operations, and finance. You can use this knowledge to create new business strategies using data, participate in conversations about analytics, transition to a new career, or improve your own business. You will also have a strong foundation for further study related to analytics and big data.
What software will I need to complete the assignments?
You will need a full-featured version of Microsoft Excel for some assignments. You should also have a working knowledge of Excel’s basic functions.
What background knowledge is necessary?
No previous knowledge or experience in business or analytics is required. This Specialization is designed for anyone interested in understanding how decisions are made using big data.