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學生對 UNSW Sydney (The University of New South Wales) 提供的 Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences 的評價和反饋

4.8
283 個評分
90 個審閱

課程概述

Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for entertainment, advertising and marketing, or social change. Have you ever read a book, seen a movie, watched a television show, or played a game that centred around different aspects of a larger story or universe? You may be familiar with popular examples of such universes like Star Wars, Marvel, and The Walking Dead (to name a few). How do the professionals develop such expansive narratives? How do they ensure that each element stays true to the original story? How do they innovatively use different technologies to share the stories, grow audiences and create an active and involved community of fans? More and more, we are also engaging with elements or franchises of larger and more complex stories across a much more diverse range of platforms like interactive web experiences, social media communities, mobile devices, theme parks, and even augmented and virtual reality. A major challenge that current and future storytellers face is being able to engage different audiences in a story that is seamlessly told across all of these different platforms. WHAT WILL I LEARN? This course will help you to design a strategy for developing and telling your own transmedia story. You will learn about what it takes to: • Shape your ideas into compelling and well structured narratives and complex story worlds • Identify, understand, and engage different audiences in your stories • Create cohesive user experiences across different platforms • Evaluate existing and emerging technologies to share your story with the world, and help your audience participate in the larger storyworld you create The course provides you with a unique, authentic, and industry relevant learning opportunity. You will have access to current theory, industry examples and advice and undertake learning activities that will equip you with the tools you need to start developing your own ideas. WHO WILL MY INSTRUCTORS BE? You will learn effective transmedia design strategies from leading UNSW Australia Art & Design academics. You will also examine case studies that demonstrate how amazing ideas, technology and audience contributions can be brought together to create dynamic storyworlds. You'll see examples of major, successful transmedia storytelling projects involving movies, digital entertainment, gaming, virtual reality and more. In collaboration with our industry partner X Media Lab, the course will give you inside access to the personal stories, insight and advice of the following innovative transmedia storytelling professionals from Hollywood USA, Canada and Australia. • Susan Bonds, 42 Entertainment, Los Angeles, USA • Flint Dille, Screenwriter, Game Designer and Novelist, Los Angeles, USA • Cindi Drennan, Illuminart, Australia • Tom Ellard, UNSW Art & Design, Sydney, Australia • Catherine Fargher, Dr Egg Digital, Sydney, Australia • Hal Hefner, 3AM Creative, USA • Brian Seth Hurst, StoryTech, Los Angeles, USA • Henry Jenkins, School for Communication and Journalism, University of Southern California, USA • Mikey Leung, Digital Storytellers, Sydney, Australia • Alex Lieu, 42 Entertainment, Los Angeles, USA • Geoffrey Long, Annenberg Innovation Lab, University of Southern California, USA • John McGhee, UNSW Art & Design, Sydney, Australia • Joseph Narai, Transmedia Entertainment, Sydney, Australia • Jeff Nicholas, The Uprising Creative, Los Angeles, USA • Sergio Paez, Graphic Artist working in animation, TV, video games, and film. Co Founder, StoryboardArt, California, USA • Steve Peters, No Mimes Media, Los Angeles, USA • Stuart Samuels, Stuart Samuels Productions, Toronto, Canada • Charles Santoso, Concept Artist, Sydney, Australia • Seth Shapiro, New Amsterdam Media, Los Angeles, USA • Scott Snibbe, Eyegroove, San Francisco, USA • Tracey Taylor, The Pulse, Sydney, Australia • Robert Tercek, Public Speaker, Digital Media Strategist, and Executive Leader for Creative Ventures and Business Innovation, • University of Southern California, USA • Kevin Williams, Founder & Director of KWP Ltd and DNA Association, UK • Brent Young, Super 78, Los Angeles, USA • Maya Zuckerman, Transmedia SF, San Francisco, USA COURSE CONTENT DEVELOPMENT Karin Watson, Iman Irannejad, and Dr. Simon McIntyre....

熱門審閱

LL

Mar 23, 2018

Very engaging. I have not seen this level of interviewing before. It's very educational and intensive. But less so on the education side, more on the motivational one. -L

EK

Sep 11, 2017

this is one of the best courses I have ever taken. So professional, helpful, insightful yet encouraging. Totally a must-take if you interested in content marketing.

篩選依據:

51 - Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences 的 75 個評論(共 85 個)

創建者 Robert K

May 01, 2019

Great course, gives a first overview of the elements of Transmedia Storytelling. Interesting insights into the movie world of Hollywood as well as into other producers of contemporary media. The course has provided some ideas that i had not considered before after being 20 years in the Marketing and Advertising industry.

Very well structured content, easy to understand lectures even for students with non-English mother language. Loads of additional non-compulsory content for those interested in knowing more.

Entertaining and Educational lectures in manageable time consumption. Finally: nice certificate on my wall. First one from Australia ; )))

Course recommended!

創建者 Guadalupe V

Apr 24, 2019

Extraordinary course! We are going to develop the project I worked on during this MOOC. Thank you for the super professional input and guidance!

創建者 Edwar S C

May 22, 2019

A great course about new technologies. Recommended.

創建者 Patricia L

Jun 23, 2019

Good course for gaining new perspectives about how to tell stories differently and make them interactive.

創建者 Yessenbekova U

Jun 23, 2019

Useful, well-structured and knowledgeable

創建者 Victor M M A

Jul 31, 2019

Realmente disfruté mucho del curso. La información que se brinda es invaluable, los profesionales a cargo de los cursos son de primera y las experiencias que comparten y sus conocimientos son enriquecedores. Recomiendo este curso completamente, especialmente para personas que están relacionadas al marketing y al diseño gráfico.

創建者 Daniel R

May 23, 2019

This was absolutely fantastic. Very eye-opening, inspiration, and most importantly; educational.

創建者 Karolina K

Aug 14, 2019

Demanding, engaging, inspiring.

創建者 Marina K

Aug 24, 2019

Very informative course.

Really enjoyed it.

創建者 Stella B

Jul 09, 2019

Great course, I'm so happy to be a part of it. It changed my mind, my vision, updated my entire business experience and improved my English skills. It takes a little time for the information to settle down. Too much new things ) I feel my new knowledge helps me to rebuild my ideas, i live in another world now after course.

創建者 Fiammetta C

Jul 15, 2019

I really appreciated the course and the average level, for me it was very interesting.

創建者 Sathya S

Sep 17, 2019

It was a wonderful course, Really enjoyed it a lot.

創建者 Grace S

Jun 12, 2019

Great materials and lectures. Much to learn if you are willing and spend time on it.

創建者 Nadezhda P

Sep 26, 2019

It became much clearer to me how to make my film! I'm really happy.

創建者 Deshmukh K

Oct 20, 2019

The Best course i will suggest for every person all over the world

創建者 Marika O

Oct 03, 2019

The training schedule was very well thought out which provided me a valuable insight into the ways that Transmedia Storytelling do work. It was not a walk in the park to accomplish it, as the Transmedia storytelling is a complex project to carry through.

創建者 Stephen O A

Nov 07, 2019

The best MOOC ever! I really love the blend of advice and journey of professionals with theoretical framework! It was fun! Thank you.

創建者 Martina F

Dec 11, 2018

I really enjoyed this course. I believe the content is really great and the way it is developed and told is also very interesting. Great professors and good real life examples. The reason why I chose to put a 4 instead of a 5 is that I found the system where the peers evaluate your work quite unfair. The four assignments where very elaborate and I believe that this kind of evaluation is too subjective. I didn't have a good experience with it. I know it's more difficult, but I believe it should be done by a professional, and like this avoid final grades being subjective, uneven and unfair. Otherwise, the whole course is super! Great way of entering the world of transmedia storytelling.

創建者 Jonathan S

Dec 18, 2018

Great course content-wise. I think more concrete and practical assignments would be helpful - part of the course is to think iterative and in prototypes, yet you never have to produce one.

創建者 Puspita K

Feb 28, 2019

The only thing that I don't really like is too many speakers in each lesson. Hard for me to grab consistent points from one to another.

創建者 Stephanie B

Mar 23, 2019

Very interesting, briliant contributors. Full of concerte examples to discover and get a clear understanding of the transmedia world. A very good introduction to it.

My only regret is that there is little intersaction with other students.

創建者 Rafa H N

Mar 05, 2019

Great course. Practical and result oriented.

創建者 Jami S

Jan 21, 2019

This course was very helpful in providing an in-depth look into transmedia in both the academic sphere and that of Hollywood. I'm looking forward to putting these skills to use in the not too distant future!

創建者 Paul C

Oct 29, 2018

Felt this was a well structured course that opened me up to a lot of good ideas. Instructors give clear instructions and the interviews are very helpful. Turnaround on assignment reviews was good.

創建者 Deborah S

Oct 28, 2016

This course offers a comprehensive introduction to transmedia studies and practices. The framework of the course is well structured and it's easy to follow. The resources are fantastic with lots of advice and content provided by industry professionals. If you've heard of transmedia, but don't know what it is or how it's going to change storytelling in the future, take this course and find out.