課程信息
4.8
210 個評分
56 個審閱
100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為25 小時

建議:6 weeks of study, 3-4 hours / week...
可選語言

英語(English)

字幕:英語(English)
100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為25 小時

建議:6 weeks of study, 3-4 hours / week...
可選語言

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 4 小時

What is Transmedia Storytelling?

This module will introduce you to the instructors of this course, and give you an understanding of how the course works and what you will learn. We will also introduce you to what Transmedia Storytelling is and how it is important to the way we interact and communicate. We’ll explain the anatomy of story and the importance of developing a narrative, and show you some examples of contemporary transmedia storytelling. The information in this module will form the backbone of your own transmedia strategy that you will develop over the duration of the course....
Reading
21 個視頻 (總計 129 分鐘), 12 個閱讀材料
Video21 個視頻
Professional advice on getting started4分鐘
Brian Seth Hurst - Conspiracy for Good11分鐘
Susan Bonds - Why so serious? Transmedia promotion for The Dark Knight7分鐘
Henry Jenkins - The Matrix. An example of a transmedia world3分鐘
Mikey Leung - The Darwin Aboriginal Art Fair10分鐘
Scott Snibbe - Biophilia, a transmedia story of music, technology and nature2分鐘
Key Concept - What is transmedia storytelling?12分鐘
An industry perspective of transmedia storytelling7分鐘
Henry Jenkins - The benefits of a transmedia approach2分鐘
Henry Jenkins - The importance of collaboration in the creative process2分鐘
Commercialism11分鐘
Copyright and transmedia storytelling2分鐘
Geoffrey Long - The future of the term 'transmedia'2分鐘
Henry Jenkins - What defines a successful transmedia project?1分鐘
Key Concept - The anatomy of story15分鐘
Henry Jenkins - How a transmedia strategy enriches a story3分鐘
Tom Ellard - Important elements of story6分鐘
Tom Ellard - Story structure and the hero’s journey3分鐘
Tom Ellard - The role of memory, imagery and emotion in understanding story5分鐘
Henry Jenkins - World building4分鐘
Reading12 個閱讀材料
Course Overview5分鐘
Important note about the assignments in the course5分鐘
Join the transmedia storytelling MOOC community!5分鐘
Meet your academic instructors5分鐘
Meet our industry partner - X Media Lab5分鐘
Meet the industry contributors10分鐘
Special thanks and acknowledgements5分鐘
Key points to remember from this lesson5分鐘
Module 1 Lesson 2 Useful links and resources30分鐘
Key points to remember from this lesson5分鐘
Module 1 Lesson 3 Useful links and resources30分鐘
Key points to remember from this lesson5分鐘
2
完成時間(小時)
完成時間為 5 小時

Creative Ideas Generation - Building a Storyworld

This module introduces you to creative thinking techniques that you can use to help you develop a cohesive and rich story narrative. You’ll explore important models of creative thinking, along with different tools and techniques that can help you expand your narrative into a storyworld that will become the basis of an effective transmedia strategy....
Reading
17 個視頻 (總計 100 分鐘), 8 個閱讀材料, 1 個測驗
Video17 個視頻
Narrative and story4分鐘
Charles Santoso - Six word stories1分鐘
Key Concept - Three tools for creating content7分鐘
Developing and communicating ideas6分鐘
Charles Santoso - Conceptual blending8分鐘
Stuart Samuels - What is an idea?6分鐘
Key Concept - Developing your conceptual story idea with content6分鐘
The importance of a strong central narrative8分鐘
Charles Santoso - Creativity techniques4分鐘
Sergio Paez - The role of visual storytelling3分鐘
Mikey Leung - Planning and testing your story3分鐘
Key Concept - Working creatively in storyworlds by using constraints3分鐘
Building a storyworld6分鐘
Charles Santoso - Storytelling and seed ideas9分鐘
Susan Bonds - The process of developing a transmedia story7分鐘
Mikey Leung - Using storyworlds in transmedia social campaigns3分鐘
Reading8 個閱讀材料
Module 2 Lesson 1 Useful links and resources30分鐘
Key points to remember from this lesson5分鐘
Module 2 Lesson 2 Useful links and resources30分鐘
Key points to remember from this lesson5分鐘
Module 2 Lesson 3 Useful links and resources30分鐘
Key points to remember from this lesson5分鐘
Module 2 Lesson 4 Useful links and resources30分鐘
Key points to remember from this lesson5分鐘
3
完成時間(小時)
完成時間為 4 小時

Understanding a Transmedia Audience

Understanding the different audiences that engage with elements of a transmedia experience can help develop and improve the reach and impact of your storyworld. This module explores the concepts of ethnography and participatory design as a means of identifying, engaging, and learning from your audience, to help you to focus your strategy to better meet their needs. ...
Reading
13 個視頻 (總計 68 分鐘), 6 個閱讀材料, 1 個測驗
Video13 個視頻
Audience in transmedia storytelling7分鐘
Connecting audience with story6分鐘
Henry Jenkins - The collective intelligence of a transmedia audience4分鐘
Key Concept - Understanding the audience using ethnography3分鐘
The changing nature of audience4分鐘
Mikey Leung - Identifying and engaging your audience2分鐘
Henry Jenkins - Developing strategy for engaging multiple types of audience5分鐘
John McGhee - Identifying and understanding user groups for virtual reality (VR) medical visualisations7分鐘
Key Concept - Understanding the audience using participatory design5分鐘
Mikey Leung - The potential of transmedia storytelling for audience engagement2分鐘
Maya Zuckerman - Rapid prototyping2分鐘
Cindi Drennan - The Departure. A case study of engaging a community in participatory design6分鐘
Reading6 個閱讀材料
Module 3 Lesson 1 Useful links and resources30分鐘
Key points to remember from this lesson5分鐘
Module 3 Lesson 2 Useful links and resources30分鐘
Key points to remember from this lesson5分鐘
Module 3 Lesson 3 Useful links and resources30分鐘
Key points to remember from this lesson5分鐘
4
完成時間(小時)
完成時間為 4 小時

The Transmedia User Experience

The success of your project is ultimately determined by the quality of the audience's experience. Will your transmedia strategy capture people’s imagination and continue to engage them in multiple facets of the larger storyworld over time? In this module you will being to think about how the convergence of narrative, audience, and technology affects the design of a transmedia strategy. You will also explore theories and frameworks that will help you better understand how to design and evaluate engaging, persuasive and enjoyable transmedia user experiences....
Reading
12 個視頻 (總計 66 分鐘), 6 個閱讀材料, 1 個測驗
Video12 個視頻
Tracey Taylor - Group interactive experiences4分鐘
Henry Jenkins - Orientation. Unifying a transmedia story experience3分鐘
Key Concept - Getting a grip on experience11分鐘
Tom Ellard - Advice about audience engagement2分鐘
Catherine Fargher - Evaluating user engagement5分鐘
Key Concept - Designing the transmedia user journey7分鐘
Henry Jenkins - Continuity and expectation in the transmedia user experience3分鐘
Designing cohesive experiences for multiple audiences11分鐘
Tom Ellard - Translating stories across different media1分鐘
Steve Peters - Ethics in transmedia storytelling2分鐘
Catherine Fargher - Designing for participation4分鐘
Reading6 個閱讀材料
Module 4 Lesson 1 Useful links and resources30分鐘
Key points to remember from this lesson5分鐘
Module 4 Lesson 2 Useful links and resources30分鐘
Key points to remember from this lesson5分鐘
Module 4 Lesson 3 Useful links and resources30分鐘
Key points to remember from this lesson5分鐘
4.8
56 個審閱Chevron Right
職業方向

75%

完成這些課程後已開始新的職業生涯
工作福利

75%

通過此課程獲得實實在在的工作福利

熱門審閱

創建者 LLMar 23rd 2018

Very engaging. I have not seen this level of interviewing before. It's very educational and intensive. But less so on the education side, more on the motivational one. -L

創建者 EKSep 11th 2017

this is one of the best courses I have ever taken. So professional, helpful, insightful yet encouraging. Totally a must-take if you interested in content marketing.

講師

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Associate Professor Simon McIntyre

Associate Dean Education
UNSW Sydney | Art & Design
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Dr Ollie Bown

Senior Lecturer
UNSW Australia | Art & Design
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Emma Robertson

Associate Professor
UNSW | Art & Design
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Dr Geoge Khut

Lecturer
UNSW | Art & Design
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Dr Jeffrey Koh

Associate Lecturer
UNSW | Art and Design (formerly)

關於 UNSW Sydney (The University of New South Wales)

UNSW Sydney, based in Sydney Australia, was established in 1949 and is one of Australia’s leading research and teaching universities with more than 50,000 students from over 120 countries. UNSW Sydney aspires to provide students with an outstanding educational experience, which both reflects our strong traditions of excellence, innovation and social justice, and builds on our strengths in scientific, technological and professional disciplines....

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