課程信息
38,371 次近期查看

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

完成時間大約為11 小時

建議:6 weeks of study, 1-2 hours/ week...

英語(English)

字幕:英語(English)

您將獲得的技能

FundraisingManagementMarketingPlanning

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

完成時間大約為11 小時

建議:6 weeks of study, 1-2 hours/ week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 3 小時

Introduction to the Cycle

14 個視頻 (總計 75 分鐘), 7 個閱讀材料, 1 個測驗
14 個視頻
Watch: Introduction to the Cycle Part 1 - Two Challenges Facing the Arts4分鐘
Watch: Introduction to the Cycle Part 2 - What makes a healthy organization?4分鐘
Watch: Introduction to the Cycle Part 3 - Example from the Alvin Ailey American Dance Theater12分鐘
Watch: Introduction to the Cycle Part 4 - Family and Conclusion4分鐘
Watch: Frequently Asked Questions: The Cycle6分鐘
Watch: Case Study: Introduction to the Cycle with Dance Place (Washington, DC)3分鐘
Watch: Case Study: Introduction to the Cycle: MACLA/Movimiento de Arte y Cultura Latino Americana (San Jose, California)5分鐘
Watch: Case Study: Introduction to the Cycle at Pregones (New York, New York)10分鐘
Watch: Case Study: Introduction to the Cycle with Mexican Center for Music and Sonic Arts (Morelia, Mexico)2分鐘
Watch: Case Study: Introduction to the Cycle with Anna Lindh Foundation (Alexandria, Egypt)7分鐘
Watch: Case Study: Introduction to the Cycle with the Estonian Philharmonic Chamber Choir (Tallinn, Estonia)2分鐘
Watch: Case Study: Introduction to the Cycle with AS220 (Providence, Rhode Island)4分鐘
Watch: Review of The Cycle and Preparing for Next Week2分鐘
7 個閱讀材料
Meet Your Instructors5分鐘
Activity: Introductory Questionnaire5分鐘
Recommended Reading: The Cycle: Introduction (Pages 1-5)5分鐘
Review: The Cycle and Annotated Cycle2分鐘
Optional Activity for Students or Learners Not Affiliated with an Organization30分鐘
Read: The Cycle: Executive Summary30分鐘
Read: Selected Blog Posts: Introduction to the Cycle10分鐘
1 個練習
Introduction to the Cycle4分鐘
2
完成時間為 2 小時

Long-Term Artistic Planning

10 個視頻 (總計 79 分鐘), 5 個閱讀材料, 1 個測驗
10 個視頻
Watch: Benefits of Long-Term Artistic Planning12分鐘
Watch: Implementing Long-Term Artistic Planning11分鐘
Watch: Frequently Asked Questions: Long-Term Artistic Planning13分鐘
Watch: Case Study: Long-Term Artistic Planning at Dance Place (Washington, DC)2分鐘
Watch: Case Study: Long-Term Artistic Planning at Penumbra Theatre (Saint Paul, Minnesota, USA)12分鐘
Watch: Case Study: Long-Term Artistic Planning at Cornerstone Theater Company (Los Angeles, California)6分鐘
Watch: Case Study: Long-Term Artistic Planning at Is Sanat Concert Hall (Istanbul, Turkey)5分鐘
Watch: Case Study: Long-Term Artistic Planning at Lush Productions (Karachi, Pakistan)3分鐘
Watch: Review of Long-Term Artistic Planning and Preparing for Next Week2分鐘
5 個閱讀材料
Recommended Reading: The Cycle: Chapter One (Pages 6-23)18分鐘
Review: Example 5-Year Program Plan2分鐘
Read: 10 Truths about Artistic Planning2分鐘
Read: Selected Blog Posts: Long-Term Artistic Planning5分鐘
Activity: 5-Year Program Plan10分鐘
1 個練習
Long-Term Artistic Planning4分鐘
3
完成時間為 2 小時

Institutional Marketing

8 個視頻 (總計 34 分鐘), 5 個閱讀材料, 1 個測驗
8 個視頻
Watch: Introduction to Institutional Marketing Part 26分鐘
Watch: Introduction to Institutional Marketing Part 33分鐘
Watch: Introduction to Institutional Marketing Part 41分鐘
Watch: Frequently Asked Questions: Institutional Marketing8分鐘
Watch: Case Study: Institutional Marketing at Dance Place (Washington, DC)2分鐘
Watch: Case Study: Institutional Marketing at Nickelodeon (Columbia, South Carolina, United States)6分鐘
Watch: Review of Institutional Marketing and Preparing for Next Week1分鐘
5 個閱讀材料
Review: Example Institutional Marketing Calendar1分鐘
Recommended Reading: The Cycle: Chapter Three (pages 47-78)32分鐘
Read: 10 Truths About Institutional Marketing2分鐘
Read: Selected Blog Posts: Institutional Marketing10分鐘
Activity: 1-Year Institutional Marketing Calendar10分鐘
1 個練習
Institutional Marketing4分鐘
4
完成時間為 2 小時

Programmatic Marketing

9 個視頻 (總計 34 分鐘), 4 個閱讀材料, 1 個測驗
9 個視頻
Watch: Programmatic Marketing Part 2: How Are We Selling It?4分鐘
Watch: Programmatic Marketing Part 3: To Whom Are We Selling?5分鐘
Watch: Programmatic Marketing Part 4: At What Price?3分鐘
Watch: Programmatic Marketing Part 5: With Which Media?4分鐘
Watch: Frequently Asked Questions: Programmatic Marketing5分鐘
Watch: Case Study: Programmatic Marketing at Suzanne Dellal Center (Tel Aviv, Israel)3分鐘
Watch: Case Study: Programmatic Marketing at Ciudad Cultural Konex (Buenos Aires, Argentina)2分鐘
Watch: Review of Programmatic Marketing and Preparing for Next Week1分鐘
4 個閱讀材料
Recommended Reading: The Cycle: Chapter Two (Pages 24-46)23分鐘
Read: 10 Truths for Programmatic Marketing2分鐘
Read: Selected Blog Posts: Programmatic Marketing10分鐘
Activity: Marketing Summary for One Program or Event20分鐘
1 個練習
Programmatic Marketing4分鐘
4.8
67 個審閱Chevron Right

53%

完成這些課程後已開始新的職業生涯

38%

通過此課程獲得實實在在的工作福利

10%

加薪或升職

來自The Cycle: Management of Successful Arts and Cultural Organizations的熱門評論

創建者 RVMay 20th 2018

The Cycle was an eye-opener in many ways. I always thought Arts Management required more artistic intuition than management knowledge, but this framework gave me a whole new perspective.

創建者 SSSep 2nd 2018

This course is really useful for people related to Art and Culture Management fields, it provides with useful techniques and ideas, particularly regarding marketing and fundraising.

講師

Avatar

Michael M. Kaiser

Founder and Chairman
DeVos Institute of Arts Management at the University of Maryland
Avatar

Brett Egan

President
DeVos Institute of Arts Management at the University of Maryland

關於 马里兰大学帕克分校

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign. ...

常見問題

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您购买证书后,将有权访问所有课程材料,包括评分作业。完成课程后,您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

還有其他問題嗎?請訪問 學生幫助中心