課程信息
4.8
273 個評分
73 個審閱
100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

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根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為13 小時

建議:5 weeks of study, 3-4 hours/week...
可選語言

英語(English)

字幕:英語(English)...

您將獲得的技能

FundraisingCustomer Relationship Management (CRM)ManagementMarketing
100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為13 小時

建議:5 weeks of study, 3-4 hours/week...
可選語言

英語(English)

字幕:英語(English)...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 5 小時

CURATORSHIP Vs. MANAGEMENT

Curators & Managers: What do art and heritage need? How do products generate value for the customer and how so those customers value these products and their quality....
Reading
10 個視頻(共 75 分鐘), 6 個閱讀材料, 3 個測驗
Video10 個視頻
1.1 Heritage Management: An Introduction8分鐘
1.2 Heritage Definition: The Role of UNESCO in Defining Tangible Heritage6分鐘
1.3 Heritage Definition: The Role of UNESCO in Defining Intangible Heritage9分鐘
1.4 What is Art Management?6分鐘
1.5 The Artist, Institution, and Consumer8分鐘
1.6 The Benefit of Art Consumption9分鐘
1.7 Service Management to Support Cultural Consumption (Part 1)9分鐘
1.8 Service Management to Support Cultural Consumption (Part 2)9分鐘
1.9 Wrap Up2分鐘
Reading6 個閱讀材料
Grading Policy10分鐘
Additional Readings and Links10分鐘
Contents and Interviews Map10分鐘
The #BocconiArtsGram Project10分鐘
Slide set WEEK 110分鐘
Information About Quizzes10分鐘
Quiz2 個練習
Quiz WEEK 1 - SESSION 110分鐘
Quiz WEEK 1 - SESSION 210分鐘
2
完成時間(小時)
完成時間為 1 小時

HERITAGE AND THE MARKETPLACE: A DELICATE EQUILIBRIUM

"Art for art's sake." Does it still work? How important is the role of visitors to a museum or an audience in a theatre for defining an institution's cultural offering?...
Reading
7 個視頻(共 51 分鐘), 1 個閱讀材料, 2 個測驗
Video7 個視頻
2.2 Product Orientation vs. Market Orientation7分鐘
2.3 The Concept of Quality10分鐘
2.4 Customer Value and Value Proposition5分鐘
2.5 Building Visitors’ Participation14分鐘
2.6 Targeting and Segmenting9分鐘
2.7 Wrap Up1分鐘
Reading1 個閱讀材料
Slide Set WEEK 210分鐘
Quiz2 個練習
Quiz WEEK 2 - SESSION 110分鐘
Quiz WEEK 2 - SESSION 210分鐘
3
完成時間(小時)
完成時間為 1 小時

EMOTIONS Vs. RATIOS: HEDONIC CONSUMPTION AND THE ROLE OF EXPERIENCE

How do consumers and visitors make their choice? How does the environment have an effect on consumers' behavior? How can consumers and visitors be leveraged to co-create experiences? Learning how emotions and reasons interact in the process on art consumption is fundamental to manage a cultural institution more effectively and ensure its long-term sustainability....
Reading
6 個視頻(共 40 分鐘), 2 個閱讀材料, 1 個測驗
Video6 個視頻
3.2 The Consumer Buying Decision Process8分鐘
3.3 Consumer Immersion in Heritage Contexts7分鐘
3.4 The Role of Ambience and Environment on Consumer Behavior11分鐘
3.5 Co-Creating Experiences and Levers for Experience Innovation7分鐘
3.6 Wrap Up1分鐘
Reading2 個閱讀材料
Slide Set WEEK 310分鐘
The #BocconiArtsGram Project10分鐘
Quiz1 個練習
Quiz WEEK 320分鐘
4
完成時間(小時)
完成時間為 3 小時

BRANDING HERITAGE TO BUILD LOYALTY

Consumers and visitors' loyalty is one of the most pressing issues for today's art institutions. Thanks to technology and globalization, visitors have access to more information and choices, thus they are less inclined to stick with just one brand. What are the best ways to enforce brand loyalty and retain visitors while attracting new ones?...
Reading
5 個視頻(共 28 分鐘), 2 個閱讀材料, 2 個測驗
Video5 個視頻
4.2 Capitalizing Brand Identity7分鐘
4.3 The Dynamic Model of Customer Loyalty9分鐘
4.4 Branding Places7分鐘
4.5 Wrap Up1分鐘
Reading2 個閱讀材料
Slide Set WEEK 410分鐘
City of Hamburg Map10分鐘
Quiz1 個練習
Quiz WEEK 420分鐘
4.8
73 個審閱Chevron Right
職業方向

33%

完成這些課程後已開始新的職業生涯
工作福利

83%

通過此課程獲得實實在在的工作福利

熱門審閱

創建者 RNMar 31st 2018

I'm really into this amazing course. it provide me with a wide range of information. it helps me to understand the field of museums and heritage management . Thank you for this useful course.

創建者 HSSep 2nd 2018

It was an incredibly interesting course that made me realize so many important facets of working in a cultural institution. The course content was very rich and the lecturer was brilliant.

講師

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Andrea Rurale

Director
Master in Arts Management and Administration (MAMA)

關於 Università Bocconi

Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking. Now available online....

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