Chevron Left
返回到 The Cycle: Management of Successful Arts and Cultural Organizations

學生對 马里兰大学帕克分校 提供的 The Cycle: Management of Successful Arts and Cultural Organizations 的評價和反饋

4.8
243 個評分
65 個審閱

課程概述

What makes a successful arts and cultural organization? Led by DeVos Institute Chairman Michael M. Kaiser and President Brett Egan, this course will introduce you to a management theory called the Cycle which supports thriving arts and cultural organizations. Learning from our work with managers from over 80 countries around the world, the DeVos Institute developed the Cycle as a simple, but powerful tool to assist managers in their effort to respond to an increasingly complex environment and propel their institutions to excellence. The Cycle explains how great art and strong marketing can create a family of supporters, who in turn help the organization produce the revenue required to support even more great art the next year. The Institute has seen the Cycle work in performing and presenting organizations, as well as museums, arts schools, and other nonprofit endeavors like service organizations, historical societies, public libraries, university programs, advocacy organizations, botanical gardens, and zoos. By taking this course, you will learn: • the importance of bold, exciting, and mission-driven programming in an organization; • how long-term artistic planning can help an organization produce this work; • how an organization can aggressively market that programming and the institution behind it to develop a family of supporters - including ticket buyers, board members, donors, trustees and volunteers; • how an organization can cultivate and steward this family to build a healthy base of earned and contributed income; and • how an organization can reinvest that income into increasingly ambitious programming year after year. All course material is available upon enrollment for self-paced learners. New scheduled sessions begin each month. For more information about the DeVos Institute's work, visit www.DeVosInstitute.umd.edu....

熱門審閱

RV

May 20, 2018

The Cycle was an eye-opener in many ways. I always thought Arts Management required more artistic intuition than management knowledge, but this framework gave me a whole new perspective.

SS

Sep 02, 2018

This course is really useful for people related to Art and Culture Management fields, it provides with useful techniques and ideas, particularly regarding marketing and fundraising.

篩選依據:

1 - The Cycle: Management of Successful Arts and Cultural Organizations 的 25 個評論(共 63 個)

創建者 Amandah H

Dec 02, 2018

I had already read The Cycle but this class was a good refresher of the book and I like the practical activities.

創建者 MD. R A

Feb 04, 2019

5*

創建者 Danielle F G

Feb 19, 2019

I really enjoyed the setup of this course. From the short videos to the the reading and assignments. Everything felt as though it was setup with the success of the student in mind.

創建者 Sara M

Feb 18, 2019

I recommend it to anyone interested in building a career in cultural non-profit organization!

創建者 Margaret S

Jan 13, 2019

The most important class you can take if working for a not-for-profit institution

創建者 Hind E O

Aug 12, 2018

Very helpful course, rich with examples and case studies. All what we need as Cultural Managers!

創建者 Abdul H

Aug 13, 2018

Great

創建者 Cera S

Sep 03, 2018

Excellent course! I've been looking for a marketing course with a specific nonprofit focus without much luck. Though this course looks at other aspects of managing an arts nonprofit, it does touch heavily on the marketing aspect, and was incredibly useful.

創建者 Sabeen S

Sep 02, 2018

This course is really useful for people related to Art and Culture Management fields, it provides with useful techniques and ideas, particularly regarding marketing and fundraising.

創建者 Natalie B

Oct 12, 2018

This is a truly practical and insightful course.

創建者 Hani B

Sep 23, 2018

This is a wonderful course that really gives the basics of successful arts management. I attended another course by Michael Kaiser years ago and this is a great refresher! Having all of Michael's books is also very helpful and I would suggest everyone get all 4 for reference. Here's a PDF from the Hong Kong course: https://www.hkaaa.org.hk/uploads/hkaaa/201208/20120821_120217_34uRC0PAzP_f.pdf (it's in english)

創建者 Miguel G

Sep 11, 2017

Excellent Course!!

創建者 Joel H

Apr 17, 2017

Excellent course for small to large arts organizations. The planning of the Cycle in your family will be an extra bonus to your sustainability!

創建者 Jimena G T

Aug 06, 2017

This is a very useful tool to boost the performance of an art institution, very clear, practical and easy to follow. I am very happy and ready to take action!

創建者 Atika A

Aug 08, 2017

I always hated the idea of seeking sponsorship and donations to fund our art projects. But the cycle - management of successful arts and cultural organizations made m realise that one should not feel guilty or " like a Beggar" when seeking funds for our art projects. For the donor too derives a lot of happiness or mileage for his business in supporting the cost.

Thank you

創建者 Kaeli

Jun 03, 2017

Absolutely amazing class. Possibly the most useful MOOC I have ever taken. Highly recommend!

創建者 Natalia

Dec 14, 2017

Great course for small but fast-growing arts organizations!

創建者 Eugénie C

Oct 31, 2017

I have really enjoyed doing this course. The teachers explains the concepts very well, and the theme of the course is really interesting.

What I liked the most is that many directors applied the Cycle to their companies and have accepted to share with us their opinions and results, which are really positives ! This course provided me a solid base for managing any art organization. A simple, and smart pattern (The Cycle), which have helped to grow a lot of cultural organizations everywhere in the world.

I have also liked the questions at the end of each class, as it was not too difficult. They really want us to understand how to manage a successfull art organization and not trying to make us fail the test.

I definitely recommend this course, and The Cycle itself. Now I have a great certificate in my Linkedin, which also allows the recruiters to see our motivation. Thank you !

創建者 Rafael V

May 20, 2018

The Cycle was an eye-opener in many ways. I always thought Arts Management required more artistic intuition than management knowledge, but this framework gave me a whole new perspective.

創建者 Stephen B

Nov 11, 2017

This was a wonderful course and very instructive for me. I am starting the process of attempting a career transition from private law practice into nonprofit arts management, and this course gave me a very helpful big-picture overview of the concerns facing arts organizations which are very different from the kinds of issues facing for-profit businesses, but this course offers a very specific and holistic strategy, broken into manageable pieces and with lots of examples, which seeks to address the central issues of artistic planning, marketing, organizational family-building, and fundraising as a unified and organic whole.

創建者 Taremeredzwa T C

Jan 22, 2017

Absolute clarity on arts management. Very straight forward.

創建者 Julianna B

May 16, 2017

Great introduction to arts management. Complete information to run a successful art season.

創建者 Scott W

Feb 18, 2018

Thank you to Michael Kaiser, Brett Egan and the DeVos Institute of Arts Management for creating such an engaging, informative and enriching course. It has been immensely enjoyable to complete and a very fulfilling experience. I strongly encourage anyone considering this course to enrol immediately.

創建者 Frank J J

Jan 26, 2018

I wish I had met Michael Kaiser several years ago. He is a fantastic inspiring, committed, humorous teacher / interpreter, and he manages to convey his message in the best possible way. Thank you very much Michael, you are indeed a great man who houses a great personality.

創建者 Martin P

Jan 23, 2017

Great course with a lot of hands on and practical information. I would not mind going into bigger detail. It will be a big effort to implement it in the company, but it will be worth it. Thanks for the course!