Course overview and introduction

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Competitor Analysis, Value Proposition, Porter'S Five Forces Analysis, Customer analysis

審閱

4.8(112 個評分)
  • 5 stars
    83.92%
  • 4 stars
    12.50%
  • 3 stars
    3.57%
VK

May 08, 2020

The course has really helped me bu giving me ideas in evaluating the condition of the organisation as well as markets

PP

Apr 24, 2020

Great Learning new subjects, will have overarching improvement in my understanding of the subject . Thanks

從本節課中
The importance of value for competitive strategy

教學方

  • Associate Professor Ralf Wilden

    Associate Professor Ralf Wilden

    Department of Marketing

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