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返回到 企业战略分析基础

學生對 ESSEC商学院 提供的 企业战略分析基础 的評價和反饋

627 個評分


Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R. With this course, you’ll have a first overview on Strategic Business Analytics topics. We’ll discuss a wide variety of applications of Business Analytics. From Marketing to Supply Chain or Credit Scoring and HR Analytics, etc. We’ll cover many different data analytics techniques, each time explaining how to be relevant for your business. We’ll pay special attention to how you can produce convincing, actionable, and efficient insights. We'll also present you with different data analytics tools to be applied to different types of issues. By doing so, we’ll help you develop four sets of skills needed to leverage value from data: Analytics, IT, Business and Communication. By the end of this MOOC, you should be able to approach a business issue using Analytics by (1) qualifying the issue at hand in quantitative terms, (2) conducting relevant data analyses, and (3) presenting your conclusions and recommendations in a business-oriented, actionable and efficient way. Prerequisites : 1/ Be able to use R or to program 2/ To know the fundamentals of databases, data analysis (regression, classification, clustering) We give credit to Pauline Glikman, Albane Gaubert, Elias Abou Khalil-Lanvin (Students at ESSEC BUSINESS SCHOOL) for their contribution to this course design....




This course is excellent when it provides the citations very fit to theory. And I learned it in well organized structure of knowledge. Thank Prof. Glady and his team very much.



The course contains the in-depth knowledge which helps to learn more about the business analytics. The assignments will test your presentation skills and creativity skills


51 - 企业战略分析基础 的 75 個評論(共 145 個)

創建者 Eldher H


Very interesting and insightful, it gave me tools and concepts which I can apply in my job.

創建者 Jones C


Excelent course!, but it insn't for beginners, you already need some previous skills on R.

創建者 Antonio P L


Fantastic course. THis allow you to become an strategic business analytics consultant

創建者 Zhuo Z


I like this course , but its a little hard for students who didn't learn R before

創建者 Prashant N


quite helpful to have enter into the field, recitals were really useful.

創建者 Huzaif


I really liked the structure of the course and also the example covered

創建者 武利鑫


It give me a new way of science analytics to know the business better

創建者 Voravich C


Great course! The content is well tailored and is easy to understand.

創建者 Subhakanta N


Well explained, very good examples and very simple to understand.

創建者 Ponciano R


Fantastic course. Focused on real life applications.

創建者 Christian O


Great course! Of course, french accent, but gently.

創建者 Azrah A


Very well structured. Useful scripts and recitals!

創建者 Todd B


Great course. Good lectures & business examples.

創建者 Purushottam Y


Good contents & course support, looking for more

創建者 Sumit J


Very helpful course from career perspective.

創建者 Man L


Very useful, practical anda easy to follow.

創建者 Brad G


Fantastic examples of applied data analysis

創建者 Fahad A H


it's address my current problem in my work

創建者 Camilo E S C


An advance course full of great content

創建者 Ahmad A


Simple, direct and very useful.

創建者 Moncef S


very rich and valuable course !

創建者 Gaurav B


Great course for fundamentals!

創建者 silvia j o p


Very complete and usefull

創建者 Jafar S


Very usefull und practi

創建者 Seshadri S K


It's a great course