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返回到 企业战略分析基础

學生對 ESSEC商学院 提供的 企业战略分析基础 的評價和反饋

627 個評分


Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R. With this course, you’ll have a first overview on Strategic Business Analytics topics. We’ll discuss a wide variety of applications of Business Analytics. From Marketing to Supply Chain or Credit Scoring and HR Analytics, etc. We’ll cover many different data analytics techniques, each time explaining how to be relevant for your business. We’ll pay special attention to how you can produce convincing, actionable, and efficient insights. We'll also present you with different data analytics tools to be applied to different types of issues. By doing so, we’ll help you develop four sets of skills needed to leverage value from data: Analytics, IT, Business and Communication. By the end of this MOOC, you should be able to approach a business issue using Analytics by (1) qualifying the issue at hand in quantitative terms, (2) conducting relevant data analyses, and (3) presenting your conclusions and recommendations in a business-oriented, actionable and efficient way. Prerequisites : 1/ Be able to use R or to program 2/ To know the fundamentals of databases, data analysis (regression, classification, clustering) We give credit to Pauline Glikman, Albane Gaubert, Elias Abou Khalil-Lanvin (Students at ESSEC BUSINESS SCHOOL) for their contribution to this course design....




This course is excellent when it provides the citations very fit to theory. And I learned it in well organized structure of knowledge. Thank Prof. Glady and his team very much.



The course contains the in-depth knowledge which helps to learn more about the business analytics. The assignments will test your presentation skills and creativity skills


26 - 企业战略分析基础 的 50 個評論(共 145 個)

創建者 The S f D


The course is excellent, teaches a business level focus on Data. The examples given are all relevant to business. Really mind opening, really challenging, really enjoyable. One caveat: high level of R knowledge required to get the most from the course. t

創建者 Ihar V


Good course for people who just started to open business analytics. For people who are mature, it is basic. So I cannot say that this is an advance level and there is no clear explanation for R functions and mathematical methods using in this course.

創建者 Gordon S


This course does well to balance its focus on strategy and analytics. The analytics aren't overly in-depth, allowing for less technical individuals to reap benefits from the course. I highly recommend this course to consultants and business analysts.

創建者 Deleted A


A truly fabulous MOOC. Granted you have to be proficient in R and have an understanding of business practices for maximum benefit but it is well worth gaining such skills just to take this course - you won't regret it.

創建者 Paul N


Some of the recitals are a little off and glaze over essential details. But, as a pragmatic and practical introduction to advanced techniques in R, I've not come across a better course. Very highly recommended.

創建者 Estanislao M F


Even though I did enjoy the course, I think that more data analysis content should be provided. It would also help if more examples of presentations were provided. Nevertheless I found it to be quite useful!



The course contains the in-depth knowledge which helps to learn more about the business analytics. The assignments will test your presentation skills and creativity skills

創建者 rohith g


The course contains the in-depth knowledge which helps to learn more about the business analytics. The assignments will test your presentation skills and creativity skills

創建者 Leonardo C A


Excellent course to learn the basis of Strategic Business Analytics: precious concepts, relevant business use cases and very pedagogical. I totally recommend this course.

創建者 Keith P D C


Great course. The level of R needed to complete the course is very basic and a person having no prior knowledge in R could do it with some difficulty.

創建者 Jason M C


Absolutely outstanding course. I have thoroughly enjoyed the blending of technical methodology and business necessity of the analyses demonstrated.

創建者 Dan M


A very good introduction to analytics. If one has some previous experience, the course succeeds in offering a fresh and structured perspective.

創建者 Ricardo M


Thanks for the course. It was business oriented and very practical. It really added to the business analytics approach I was looking for.



It is an extensive course with week-by-week depth of knowledge provided. Loved the recitals! Instructor is very effective in teaching.

創建者 Alibek M


Good course. BUT, there are more details behind you should be aware or too in order to become a good analyst. Like autocorrelation.

創建者 Sébastien G


Very challenging for a novice in data science and R programming.

Learnt how to apply standard statistic models on datasets.

創建者 Barnaby L


Great course which uses R to have you do classification, linear and logistic regression to address business topics.

創建者 tom p


Really good course - learned a lot. The approach was very friendly with guided exercises and code walk-throughs.

創建者 Кальман Д Э


Very informative and logically consistent. Great way to get to know R.

Very useful for wanna-be consultants)

創建者 Juan E


Very interesting course with practice using R language. Practices are clear and applicable to real cases

創建者 Alfonso P


Great course! Straight forward, complete, practical, and very well delivered. Profesor Glady is awesome.

創建者 Cong T T


It was a very comprehensive course and a good starting point in using R as a data analysing tools

創建者 Pascal U E


This gave me a great insight, and give me the will to learn and become an exeprt in R programming

創建者 Mijail K


The better course I have ever realized on Coursera. Theorycally strong and truely applicable.

創建者 Gemechu A


This course gives me a good insight to look at data from a different perspective. Thank you!