課程信息
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第 1 門課程(共 4 門)

100% 在線

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完成時間大約為15 小時

建議:4 weeks of study, 2-3 hours/week...

英語(English)

字幕:英語(English)

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Data AnalysisBusiness AnalyticsR ProgrammingPresentation

第 1 門課程(共 4 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為15 小時

建議:4 weeks of study, 2-3 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 1 小時

Introduction to Strategic Business Analytics

In this module, we will introduce you to the course and instructional approach. You will learn that Strategic Business Analytics relies on four distinct skills: IT, Analytics, Business and Communication....
4 個視頻 (總計 11 分鐘), 1 個閱讀材料, 1 個測驗
4 個視頻
Becoming a Business Analytics expert1分鐘
Why? It is all about value not data3分鐘
How to leverage data for value - from data to insight3分鐘
1 個閱讀材料
Dataset for practice quiz10分鐘
1 個練習
Practice Quizz Module 116分鐘
完成時間為 1 小時

Finding groups within Data

In this module, you will learn how identifying groups of observations enables you to improve business efficiency. You will then learn to create those groups in a business-oriented and actionable way. We will use examples to illustrate various concepts. The assessments will also provide you with opportunities to replicate these examples....
9 個視頻 (總計 59 分鐘), 1 個閱讀材料, 1 個測驗
9 個視頻
Basic clustering using ad-hoc techniques: the example of product management5分鐘
Identifying groups within data: what's the intuition behind clustering? The example of HR Analytics11分鐘
Introduction to Customer Segmentation7分鐘
Presentation of Pauline Glikman2分鐘
Recital M2 - SKU example12分鐘
Recital M2 - HR example8分鐘
Recital M2 - Telecom example4分鐘
Wrap-up: identifying groups within data2分鐘
1 個閱讀材料
Script and dataset files to replicate recitals10分鐘
1 個練習
Quiz - Module 210分鐘
2
完成時間為 1 小時

Factors leading to events

In this module, you will learn why using rigorous statistical methods to understand the relationship between different events is crucial. We’ll cover two examples: first, using a credit scoring example, you will learn how to derive information about what makes an individual more or less likely to have a strong credit score? Then, in a second example drawn from HR Analytics, you will learn to estimate what makes an employee more or less likely to leave the company. As usual, we invite you to replicate those examples thanks to the recital and to use the assessments provided at the end of the module to strengthen your understanding of these concepts....
7 個視頻 (總計 62 分鐘), 1 個閱讀材料, 1 個測驗
7 個視頻
Why use Business Analytics to understand the relationship between causes and consequences10分鐘
Understanding what distinguishes two categories9分鐘
Beyond the regression estimates: reporting effects in a visual way9分鐘
Recital M3 - Credit score example9分鐘
Recital M3 - HR example17分鐘
Wrap-up: identifying causes to effects2分鐘
1 個閱讀材料
Script and dataset files to replicate recitals10分鐘
1 個練習
Quiz - module 310分鐘
3
完成時間為 1 小時

Predictions and Forecasting

In this module you will learn more about the importance of forecasting the future. You will learn through examples from various sectors: first, using the previous examples of credit scoring and HR Analytics, you will learn to predict what will happen. Then, you will be introduced to predictive maintenance using survival analysis via a case discussion. Finally, we’ll discuss seasonality in the context of the first example discussed in this MOOC: using analytics for managing your supply chain and logistics better. ...
10 個視頻 (總計 67 分鐘), 1 個閱讀材料, 1 個測驗
10 個視頻
Predicting events: sales, defaults, risks, churn, etc.3分鐘
Using classification and regression techniques to forecast6分鐘
Predicting when an event will happen with survival analysis11分鐘
Introduction to time series and seasonality6分鐘
Recital M4 - Credit Score7分鐘
Recital M4 - HR example9分鐘
Recital M4 - Predictive maintenance example9分鐘
Recital M4 - Chocolate Sales example8分鐘
Wrap-up: forecasting events2分鐘
1 個閱讀材料
Script and dataset files to replicate recitals10分鐘
1 個練習
Quiz Module 410分鐘
4
完成時間為 3 小時

Recommendation production and prioritization

So far, you’ve learnt to use Business Analytics to glean important information relevant to the success of your business. In this module, you’ll learn more about how to present your Business Analytics work to a business audience. This module is also important for your final capstone project presentation.You’ll learn that it is important to find an angle, and tell a story.Instead of presenting a list of results that are not connected to each other, you will learn to take your audience by the hand and steer it to the recommendations you want to conclude on.You’ll learn to structure your story and your slides, and master the most used visualization tips and tricks. The assessment at the end of this module will provide an opportunity for you to practice these methods and to prepare the first step of the capstone project....
6 個視頻 (總計 39 分鐘), 2 個閱讀材料, 1 個測驗
6 個視頻
It's all about the story11分鐘
One slide / One idea4分鐘
One picture is worth a thousand words5分鐘
Recital M5 - How to present your findings11分鐘
Wrap-up: reporting your results4分鐘
2 個閱讀材料
Presentation Tips10分鐘
Datasets for Peer Review Assignment10分鐘
4.4
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創建者 PTOct 13th 2015

This course is excellent when it provides the citations very fit to theory. And I learned it in well organized structure of knowledge. Thank Prof. Glady and his team very much.

創建者 BBSep 28th 2017

Prof. Glady is an excellent lecturer. The course is very well produced, and the recitals were a great introduction to using code to solve business questions.

講師

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Nicolas Glady

Associate professor, at ESSEC Business School
Marketing Department

關於 ESSEC商学院

For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all. ...

關於 战略业务分析 專項課程

This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains. You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action. The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc. By the end of this specialization, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing....
战略业务分析

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