課程信息
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第 3 門課程(共 5 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

完成時間大約為11 小時

建議:4 weeks of study, 2-4 hours/week...

英語(English)

字幕:英語(English), 西班牙語(Spanish)
學習Course的學生是
  • Pharmacists
  • Scientists
  • Business Developers
  • Medical Doctors
  • Entrepreneurs

第 3 門課程(共 5 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

完成時間大約為11 小時

建議:4 weeks of study, 2-4 hours/week...

英語(English)

字幕:英語(English), 西班牙語(Spanish)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 2 小時

The Pharmaceutical Industry: Bench Science to Bedside

12 個視頻 (總計 66 分鐘), 4 個測驗
12 個視頻
Meet Steve Parente (or "My Five Hats")5分鐘
1.1.0 Overview; Pharmaceutical Industry: Trends in Drug Development4分鐘
1.1.1 Pharmaceuticals: From Bench to Bedside5分鐘
1.1.2 Pharmaceutical Industry: Drug Development Challenges3分鐘
1.1.3 Pharmaceutical Industry: Intellectual Property7分鐘
1.2.1 Pharmaceutical Industry: Food & Drug Administration3分鐘
1.2.2 Pharmaceutical Industry: Investigational New Drug / Phase 1 to Phase 44分鐘
1.2.3 Pharmaceutical Industry: Global Regulatory & Harmonization6分鐘
1.3.1 Pharmaceutical Reimbursement: US Market5分鐘
1.3.2 Pharmaceutical Reimbursement: Public Insurance Market5分鐘
1.3.3 Pharmaceutical Reimbursement: Overseas US Market7分鐘
4 個練習
Pharma Bench Science10分鐘
Pharma Regulatory10分鐘
Pharma Reimbursement10分鐘
The Pharmaceutical Industry: Bench Science to Bedside20分鐘
2
完成時間為 4 小時

Pharmaceutical Market Deployment & Management

9 個視頻 (總計 69 分鐘), 4 個測驗
9 個視頻
2.1.2 Who are your Customers?4分鐘
2.1.3 Who or what Influences your Customer?9分鐘
2.2.1 Early Competitors in Brand Space10分鐘
2.2.2 Global Space Competitors9分鐘
2.2.3 Generic and Over the Counter (OTC)5分鐘
2.3.1 Trends in Cancer Drugs5分鐘
2.3.2 British Criteria for Cancer Drug Payment6分鐘
2.3.3 U.S. Criteria for Cancer Drug Payment7分鐘
3 個練習
Pharma Marketing Plan10分鐘
Pharma Competitor Analysis10分鐘
UK vs. US Policy for Cancer Drugs10分鐘
3
完成時間為 2 小時

The Medical Device Industry: Bench Science to Bedside

9 個視頻 (總計 48 分鐘), 4 個測驗
9 個視頻
3.1.2 Device Failure5分鐘
3.1.3 Medical Device and Pharma Convergence4分鐘
3.2.1 Reimbursement Coding3分鐘
3.2.2 Payment to Healthcare Providers4分鐘
3.2.3 Medical Device Industry: Reimbursement Strategy4分鐘
3.3.1 U.S. Device Public Reimbursement6分鐘
3.3.2 U.S. Device Private Insurer Reimbursement5分鐘
3.3.3 Medical Device Reimbursement Outside U.S.5分鐘
4 個練習
Medical Device Innovation10分鐘
Medical Device Regulatory10分鐘
Device Reimbursement10分鐘
Medical Device Bench Science to Bedside20分鐘
4
完成時間為 2 小時

Medical Device Market Deployment & Management

10 個視頻 (總計 60 分鐘), 4 個測驗
10 個視頻
4.1.1 Medical Device Industry: Market Space6分鐘
4.1.2 Medical Device Industry: Innovation Pipeline & Valuation6分鐘
4.1.3 Medical Device Industry: Global Partnerships6分鐘
4.2.1 Medical Device: Device Competitor Analysis5分鐘
4.2.2 Medical Device: Global Competitor Analysis3分鐘
4.2.3 The 510k: Friend or Foe?6分鐘
4.3.1 Go to Market6分鐘
4.3.2 Managing Market Share7分鐘
4.3.3 Keeping the Product Fresh and Safe in the Long Run7分鐘
4 個練習
Device Market Plan10分鐘
Device Competitor Analysis10分鐘
Device Sales & Risk10分鐘
Device Market Deployment & Management20分鐘
4.4
58 個審閱Chevron Right

20%

完成這些課程後已開始新的職業生涯

12%

通過此課程獲得實實在在的工作福利

來自Pharmaceutical and Medical Device Innovations的熱門評論

創建者 BKJul 15th 2017

Very useful to get the domain knowledge about pharmaceutical and medical devices field; markets ranging both in the USA and globally. Gained immense knowledge b taking this course. Thank you.

創建者 NLAug 16th 2017

Loved this class too. It was well done. Classes presented at a good pace for keeping my attention while the information was really interesting.

講師

Avatar

Bryana Mayer

Lecturer
Carlson School of Management, Medical Industry Leadership Institute
Avatar

Stephen T Parente

Professor
Carlson School of Management, Department of Finance

關於 明尼苏达大学

The University of Minnesota is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation’s most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations....

關於 医疗市场 專項課程

The first course, Healthcare Marketplace Overview, covers all of the major sub-sectors of the healthcare industry including the physician, hospital, insurer and medical technology markets, including a historical perspective. The second course, Healthcare Delivery Providers, takes an in-depth look at the system of healthcare delivery and the transformations occurring to improve the health of populations and communities. The third course,Pharmaceutical and Medical Device Innovations, gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. The fourth course, Medical Technology and Evaluation, explains how cost-effectiveness analysis is used in the healthcare market to put a monetary value on a life saved through a new innovation. The Capstone brings together key skills engendered from the four courses to create an original medical innovation valuation. The first course teaches the learner to size a population or market. The second course explores whether the healthcare delivery system and the clinicians will or will not find value from deploying a new innovation. The third course identifies the competitive landscape of medical technology innovations to compete or complement. The fourth course teaches how to put a monetary value on the improvement in health resulting from a new innovation. In this way, the suite of four courses supports the capstone experience....
医疗市场

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