In this course in the Healthcare Marketplace specialization you will identify, define, and describe potential business and public policy solutions to the challenges facing society’s growing demand for health services. Students will master a body of knowledge on the health care sectors major components through reading and reflection.
Healthcare has many different cultural components that will be discussed as historic trends as well as future demographic challenges. You will understand diverse philosophies and cultures within and across societies as they relate to healthcare. This outcome is particularly critical because of the tradeoffs needed to be assessed as medical technology advances faster than budgets and perhaps cultures are sometimes willing to tolerate.
At the end of the day, you will gain an appreciation for the role of creativity, innovation, discovery, and expression across disciplines in the development of new medical care solutions through and examination of the physician, medical technology and financing sub-sectors of the health economy.
教學大綱 - 您將從這門課程中學到什麼
週
1完成時間為 4 小時
EVOLUTION OF THE HEALTHCARE MARKETPLACE
In this module you will learn about the economic history of one of the largest segments of the world’s economy. You will become acquainted with world trends in health and the stakeholders that comprise the healthcare marketplace ranging from physicians to hospitals to insurers and pharmaceutical firms.
The take-away messages from this module are that there are many competing voices in the health economy. Furthermore, many of these voices have growing and evolving economic interests that spill over into all aspects of society.
The skills gained from this module to enable a successful capstone is an appreciation of the role of government and regulation in the making and destruction of markets. One person’s new law may be a huge hindrance but also a giant opportunity for profit from another party. You will be better prepared to distinguish the difference and succeed.
13 個視頻 （總計 81 分鐘）, 4 個測驗
13 個視頻
Welcome to the Healthcare Marketplace Overview Course2分鐘
About Stephen T. Parente or 'My Five Hats'5分鐘
Ahoy There and Welcome Aboard!33
Module 1 Overview2分鐘
1.1.1 Marketplace Overview7分鐘
1.1.2 Healthcare Spending Drivers10分鐘
1.1.3 Healthcare Quality Trends5分鐘
1.2.1 Market Evolution: Pre-World War II9分鐘
1.2.2 Market Evolution: Post-World War II11分鐘
1.2.3 Market Evolution: Health Cost Growth6分鐘
1.3.1 Key Issues for the 21st Century6分鐘
1.3.2 Effects of Health Behaviors6分鐘
3 個練習
Introduction to the Healthcare Marketplace10分鐘
Pre-War Sector Evolution10分鐘
Post-War to Multi Trillion Global Economy10分鐘
週
2完成時間為 3 小時
PHYSICIAN AND HOSPITAL SERVICES MARKET
In this module you will learn about the provider market in the health economy. The provider market mainly consists of the physician and hospital sectors. Combined they are largest source of expenditure in the health economy.
The take-away messages from this module are the provider market has demonstrated significant monopoly and the ability to set prices as well as price discriminate. The market is also one of the most technology advanced, regulated and human capital intensive markets on the planet – all of which contribute to significant barriers to entry that reinforce market power.
The skills gained from this module are an understanding of the physician and hospital’s voice of customer for a market research plan. In addition, the learner will gain an understanding of the range of sites of care as well provider reimbursement mechanism that are so critical for revenue generation within the hospital setting.
14 個視頻 （總計 105 分鐘）, 5 個測驗
14 個視頻
2.1.1 Provider Market Overview10分鐘
2.1.2 Price Discrimination in Practice3分鐘
2.1.3 Physician Market Evolution11分鐘
2.1.4 Physician Sites of Care6分鐘
2.2.1 Physicians in the 21st Century2分鐘
2.2.2 What is a Physician?6分鐘
2.3.1 Hospital Market Evolution13分鐘
2.3.2 Hospital Features Today6分鐘
2.3.3 Hospital Scale and Scope7分鐘
2.3.4 Hospital Issues Today11分鐘
2.3.5 Quality and Safety7分鐘
2.4.1 Hospital Future Trends6分鐘
2.4.2 Policy Impact on Hospitals9分鐘
5 個練習
Healthcare Delivery Evolution10分鐘
Physician Market10分鐘
Hospital and Institution Market12分鐘
Hospital Market Trajectory10分鐘
Physician and Hospital Services Market20分鐘
週
3完成時間為 3 小時
INSURANCE MARKET
In this module you will learn about the health insurance market. Since the mid-20th century government and private health insurance has been the primary funding vehicle of health care in the industrialized world. The long story of US and other nations health reform will be examined as well. The take-away messages from this module are the health insurance market is a unique form of insurance. Furthermore, its design has been greatly impacted by government intervention over a 100-year arc.The skills gained from this module are an understanding risk and insurance as well as the technology platforms used by the insurance industry to measure cost and quality. Key knowledge for use in the capstone is an understanding health insurance reimbursement and the issues faced by insurers when they consider funding a new medical technology for patient use.
14 個視頻 （總計 112 分鐘）, 4 個測驗
14 個視頻
3.1.1 Risky Business5分鐘
3.1.2 Utility of Wealth9分鐘
3.1.3 How Does Insurance Work?6分鐘
3.1.4 Moral Hazard and Adverse Selection7分鐘
3.2.1 Early Public Health Insurance7分鐘
3.2.2 Early U.S. Private Insurance10分鐘
3.2.3 Major Points of Inflection8分鐘
3.2.4 Health Insurance Today11分鐘
3.3.1 The Uninsured Problem7分鐘
3.3.2 America's 100 Year Health Reform Opera9分鐘
3.3.3 Current U.S. Health Reform10分鐘
3.3.4 Future Health Reform - Part 19分鐘
3.3.4 Future Health Reform - Part 28分鐘
4 個練習
What is Health Insurance?10分鐘
Evolution of Health Insurance10分鐘
Health Reform Now and Eternal10分鐘
Insurance Market20分鐘
週
4完成時間為 2 小時
MEDICAL TECHNOLOGY MARKETS
In this module you will learn about the medical technology market. This will provide an excellent overview for the in depth look at this in Course 3 of this specialization. The focus is on the medical device and pharmaceutical market.
The take-away messages from this module are medical technology prices are costly because high regulatory and development burden to get to market. In addition, the pathways to payment for medical devices are pharmaceuticals are distinct but share more in common than are dissimilar.
The skills gained from this module are an understanding of the regulatory burden of securing intellectual property rights as well as getting the technology clear for use from a safety and effectiveness perspective. Learners will under the key ingredient of technology dossier required for sales and marketing of a product on a global scale.
11 個視頻 （總計 64 分鐘）, 4 個測驗
11 個視頻
4.1.1 What is a Device? What is a Drug?2分鐘
4.1.2 Medical Device Evolution7分鐘
4.1.3 Medical Devices Today5分鐘
4.1.4 Vision 2010 Case11分鐘
4.2.1 How Does a New Technology Make Money?4分鐘
4.2.2 Obtaining FDA Approval for Pharmaceuticals4分鐘
4.2.3 Obtaining FDA Approval for Medical Devices6分鐘
4.3.1 The Drive Towards Cost-Effectiveness6分鐘
4.3.2 Preparing a Global Health Technology ‘Dossier’6分鐘
4.3.3 Pharma & Device Convergence5分鐘
4 個練習
Medical Technology Evolution10分鐘
Pharmaceuticals & Regulatory Pathways10分鐘
Measuring Medical Technology Value10分鐘
Medical Technology Market20分鐘
4.4
87 個審閱熱門審閱
Prof. Parente does a great job of introducing the audience to the healthcare marketplace in the United States and laying the framework for the rest of the courses to be studied in the specialization.
Really nice primer. Dr. Perente's teaching style is funny, engaging and educational! As someone taking a HEOR course myself, I would love to get an opportunity to meet him one day.
講師
Stephen T Parente
ProfessorCarlson School of Management, Department of Finance
關於 明尼苏达大学
The University of Minnesota is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation’s most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.
關於 医疗市场 專項課程
The first course, Healthcare Marketplace Overview, covers all of the major sub-sectors of the healthcare industry including the physician, hospital, insurer and medical technology markets, including a historical perspective. The second course, Healthcare Delivery Providers, takes an in-depth look at the system of healthcare delivery and the transformations occurring to improve the health of populations and communities. The third course,Pharmaceutical and Medical Device Innovations, gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. The fourth course, Medical Technology and Evaluation, explains how cost-effectiveness analysis is used in the healthcare market to put a monetary value on a life saved through a new innovation.
The Capstone brings together key skills engendered from the four courses to create an original medical innovation valuation. The first course teaches the learner to size a population or market. The second course explores whether the healthcare delivery system and the clinicians will or will not find value from deploying a new innovation. The third course identifies the competitive landscape of medical technology innovations to compete or complement. The fourth course teaches how to put a monetary value on the improvement in health resulting from a new innovation. In this way, the suite of four courses supports the capstone experience.
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