So on our right here we have the famous Pacemaker, portable pacemaker, that
goes in, actually those were much smaller, that's a pretty big one right now.
And, when we look about medical devices,
the key to understand is the regulation space with it.
So the role of government here is essentially to focus on what is going
to be determining a safe technology, and what can be put into the market.
So government agencies are going to be determine both the approval of
these technologies, and
we'll talk about this a little bit later, their payment reimbursement.
The second important difference that people are concerned about
is that the users of these technologies generally do not pay for them.
Their health insurance company does very rarely would you go to say your friendly
neighborhood target and say let me go buy an inflatable cardiac defibrillator,
and I'll install that later with some help of my friends coming over.
First it's very expensive to do that.
There aren't many items at target that are In excess of $2000-3000,
let alone $30,000 for that little device you're seeing there.
But on top of that, there's also the issue of how it would actually be deployed.
So health insurance providers are key for this technology in these places
whereas pharmaceuticals you just pop them in your hand.
So you need to understand for devices process, and
also the bureaucratic details in order to plan the assessment.