課程信息
4.3
193 個評分
39 個審閱
專項課程

第 3 門課程(共 5 門),位於

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初級

初級

完成時間(小時)

完成時間大約為11 小時

建議:4 weeks of study, 2-4 hours/week...
可選語言

英語(English)

字幕:英語(English)...
專項課程

第 3 門課程(共 5 門),位於

100% online

100% online

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
初級

初級

完成時間(小時)

完成時間大約為11 小時

建議:4 weeks of study, 2-4 hours/week...
可選語言

英語(English)

字幕:英語(English)...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 2 小時

The Pharmaceutical Industry: Bench Science to Bedside

In this module you will learn how medical technology goes from ideas to treatments. First we will focus on the pharmaceutical industry. The take-away messages from this module are that there are many exciting ideas that never make it out of the lab. Furthermore, those ideas that do make it out requires hundreds of millions of dollars per innovation. The skills gained from this module to enable a successful capstone is an appreciation of how technologies are innovated a midst a sea of regulation and intellectual property constraints. You will be better prepared to under the features of likely successful drug before it goes to market and competes to enhance and save lives. ...
Reading
12 個視頻(共 66 分鐘), 4 個測驗
Video12 個視頻
Meet Steve Parente (or "My Five Hats")5分鐘
1.1.0 Overview; Pharmaceutical Industry: Trends in Drug Development4分鐘
1.1.1 Pharmaceuticals: From Bench to Bedside5分鐘
1.1.2 Pharmaceutical Industry: Drug Development Challenges3分鐘
1.1.3 Pharmaceutical Industry: Intellectual Property7分鐘
1.2.1 Pharmaceutical Industry: Food & Drug Administration3分鐘
1.2.2 Pharmaceutical Industry: Investigational New Drug / Phase 1 to Phase 44分鐘
1.2.3 Pharmaceutical Industry: Global Regulatory & Harmonization6分鐘
1.3.1 Pharmaceutical Reimbursement: US Market5分鐘
1.3.2 Pharmaceutical Reimbursement: Public Insurance Market5分鐘
1.3.3 Pharmaceutical Reimbursement: Overseas US Market7分鐘
Quiz4 個練習
Pharma Bench Science10分鐘
Pharma Regulatory10分鐘
Pharma Reimbursement10分鐘
The Pharmaceutical Industry: Bench Science to Bedside20分鐘
2
完成時間(小時)
完成時間為 4 小時

Pharmaceutical Market Deployment & Management

In this module you will learn about how the pharmaceutical industry takes a product that has cleared the bench and sells it in the market. Pharmaceutical marketing of a drug product is one of the most complex consumer behavior activities in practice today. Selling a new drug in a highly competitive global market space with a patent clock ticking is a constant tactical game played out on a long strategic clock that also runs into subsequent generic deployment. The take-away messages from this module are the pharmaceutical market requires strategic thinking that considers an array of contingencies. The market also must be nimble to adjust to different government policies that can create or break decades long product lines and therapeutic interventions. The skills gained from this module are an understanding of the competitive landscape analysis as well as threat assessment analysis required to complete the capstone medical innovation project. ...
Reading
9 個視頻(共 69 分鐘), 4 個測驗
Video9 個視頻
2.1.2 Who are your Customers?4分鐘
2.1.3 Who or what Influences your Customer?9分鐘
2.2.1 Early Competitors in Brand Space10分鐘
2.2.2 Global Space Competitors9分鐘
2.2.3 Generic and Over the Counter (OTC)5分鐘
2.3.1 Trends in Cancer Drugs5分鐘
2.3.2 British Criteria for Cancer Drug Payment6分鐘
2.3.3 U.S. Criteria for Cancer Drug Payment7分鐘
Quiz3 個練習
Pharma Marketing Plan10分鐘
Pharma Competitor Analysis10分鐘
UK vs. US Policy for Cancer Drugs10分鐘
3
完成時間(小時)
完成時間為 2 小時

The Medical Device Industry: Bench Science to Bedside

In this module you will learn how medical device industry innovates and brings transformational products to market. The take-away messages from this module are that there are many exciting ideas that never make it off the cutting room floor of universities and research labs. Furthermore, those devices that do make it have to quite novel to compete in an increasingly crowded space. The skills gained from this module to enable a successful capstone is an appreciation of how medical devices are innovated a midst a sea of regulation and intellectual property constraints. You will be better prepared to under the features of likely successful medical device before it goes to market and competes to enhance and save lives. ...
Reading
9 個視頻(共 48 分鐘), 4 個測驗
Video9 個視頻
3.1.2 Device Failure5分鐘
3.1.3 Medical Device and Pharma Convergence4分鐘
3.2.1 Reimbursement Coding3分鐘
3.2.2 Payment to Healthcare Providers4分鐘
3.2.3 Medical Device Industry: Reimbursement Strategy4分鐘
3.3.1 U.S. Device Public Reimbursement6分鐘
3.3.2 U.S. Device Private Insurer Reimbursement5分鐘
3.3.3 Medical Device Reimbursement Outside U.S.5分鐘
Quiz4 個練習
Medical Device Innovation10分鐘
Medical Device Regulatory10分鐘
Device Reimbursement10分鐘
Medical Device Bench Science to Bedside20分鐘
4
完成時間(小時)
完成時間為 2 小時

Medical Device Market Deployment & Management

In this module you will learn about how the medical device industry takes a product that has cleared the bench and sells it in the market. Selling a new medical device in a highly competitive global market space with a patent clock ticking is a constant tactical game particularly in the crowed medical device Class 1 and Class 2 space. The take-away messages from this module are the medical device market requires constant innovation with product updates required at a far quicker rate than the pharmaceutical market. Manufacturers must also be nimble to adjust to different government reimbursement policies that put great financial risk or previously risk free core customers. The skills gained from this module are an understanding of the competitive landscape analysis as well as threat assessment analysis required to complete the capstone medical innovation project....
Reading
10 個視頻(共 60 分鐘), 4 個測驗
Video10 個視頻
4.1.1 Medical Device Industry: Market Space6分鐘
4.1.2 Medical Device Industry: Innovation Pipeline & Valuation6分鐘
4.1.3 Medical Device Industry: Global Partnerships6分鐘
4.2.1 Medical Device: Device Competitor Analysis5分鐘
4.2.2 Medical Device: Global Competitor Analysis3分鐘
4.2.3 The 510k: Friend or Foe?6分鐘
4.3.1 Go to Market6分鐘
4.3.2 Managing Market Share7分鐘
4.3.3 Keeping the Product Fresh and Safe in the Long Run7分鐘
Quiz4 個練習
Device Market Plan10分鐘
Device Competitor Analysis10分鐘
Device Sales & Risk10分鐘
Device Market Deployment & Management20分鐘
4.3

熱門審閱

創建者 BKJul 15th 2017

Very useful to get the domain knowledge about pharmaceutical and medical devices field; markets ranging both in the USA and globally. Gained immense knowledge b taking this course. Thank you.

創建者 NLAug 16th 2017

Loved this class too. It was well done. Classes presented at a good pace for keeping my attention while the information was really interesting.

講師

Avatar

Bryana Mayer

Lecturer
Carlson School of Management, Medical Industry Leadership Institute
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Stephen T Parente

Professor
Carlson School of Management, Department of Finance

關於 University of Minnesota

The University of Minnesota is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation’s most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations....

關於 Healthcare Marketplace 專項課程

The first course, Healthcare Marketplace Overview, covers all of the major sub-sectors of the healthcare industry including the physician, hospital, insurer and medical technology markets, including a historical perspective. The second course, Healthcare Delivery Providers, takes an in-depth look at the system of healthcare delivery and the transformations occurring to improve the health of populations and communities. The third course,Pharmaceutical and Medical Device Innovations, gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. The fourth course, Medical Technology and Evaluation, explains how cost-effectiveness analysis is used in the healthcare market to put a monetary value on a life saved through a new innovation. The Capstone brings together key skills engendered from the four courses to create an original medical innovation valuation. The first course teaches the learner to size a population or market. The second course explores whether the healthcare delivery system and the clinicians will or will not find value from deploying a new innovation. The third course identifies the competitive landscape of medical technology innovations to compete or complement. The fourth course teaches how to put a monetary value on the improvement in health resulting from a new innovation. In this way, the suite of four courses supports the capstone experience....
Healthcare Marketplace

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