In "Engaging in Persuasive and Credible Communication", you will learn the key skill of persuasion, in the context of professional communication in a globalised world.
提供方
在全球化职场中进行有效沟通 專項課程新加坡国立大学課程信息
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第 3 門課程（共 5 門）
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初級
完成時間大約為9 小時
英語（English）
字幕：英語（English）
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 3 門課程（共 5 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
初級
完成時間大約為9 小時
英語（English）
字幕：英語（English）
提供方
新加坡国立大学
A leading global university located in Asia, the National University of Singapore (NUS) is Singapore’s flagship university, and offers a global approach to education and research with a focus on Asian perspectives and expertise. Its transformative education includes a broad-based curriculum underscored by multi-disciplinary courses and cross-faculty enrichment.
教學大綱 - 您將從這門課程中學到什麼
完成時間為 2 小時
Persuasive and Credible Communication: An Overview
In the first part, we will analyse and discuss theoretical concepts of both persuasion and credibility.
完成時間為 2 小時
8 個視頻 （總計 57 分鐘）, 1 個閱讀材料, 5 個測驗
8 個視頻
Why Persuasion?7分鐘
The journey ahead4分鐘
Persuasion versus Manipulation8分鐘
What is persuasion?7分鐘
Credibility in Persuasion9分鐘
Three Elements of Credibility7分鐘
The Language of Trust8分鐘
1 個閱讀材料
Instructions for Practice Quiz 310分鐘
5 個練習
Quiz 116分鐘
Practice Quiz 210分鐘
Practice Quiz 310分鐘
Summative Quiz 130分鐘
Reflection 14分鐘
完成時間為 3 小時
Principles of Persuasive Writing
In the second part, we will establish some basic rules of effective writing and examine how writing can be made more persuasive.
完成時間為 3 小時
6 個視頻 （總計 49 分鐘）, 3 個閱讀材料, 1 個測驗
6 個視頻
Analysing your audience8分鐘
Rules for Effective Writing9分鐘
Ways to establish credibility8分鐘
The persuasion map6分鐘
The AIDA framework8分鐘
3 個閱讀材料
Additional Resources10分鐘
Practice Quiz: Discover your Personality10分鐘
Additional Resources10分鐘
完成時間為 3 小時
Persuasive Writing in a Globalised World
In the last part of the course, we will situate persuasive and credible writing in the larger context of a globalised world. We will tackle issues such as persuasion and credibility across cultures.
完成時間為 3 小時
4 個視頻 （總計 41 分鐘）, 1 個閱讀材料, 3 個測驗
4 個視頻
The five dimensions of culture11分鐘
Credibility across cultures12分鐘
Writing a Cover letter7分鐘
1 個閱讀材料
Additional Resources10分鐘
2 個練習
Reflection2分鐘
Reflection 24分鐘
審閱
來自ENGAGING IN PERSUASIVE AND CREDIBLE COMMUNICATION的熱門評論
由 DK 提供2020年4月27日
Useful to write a biography for publications / own professional website. Helpful for writing a cover letter effectively.
由 MA 提供2019年4月3日
It's a very nice chance for having this course. I hope National university of Singapore will provide more courses then.
由 RV 提供2020年6月14日
Excellent coverage of topic. Easy explanation of the subject with simple example which are relatable to most.
由 KF 提供2018年4月11日
Excellent content and support materials. I have learned a lot about communications and persuasion!
關於 在全球化职场中进行有效沟通 專項課程
In this Specialization aimed for those who are preparing to enter the workplace, we will share with you some key cultural and linguistic features characterizing effective communication in this increasingly diverse and internationalised workplace.
This is done through four courses, building from knowing the self to communicating with the inner circle of colleagues within the organisation and expanding this circle to include external partners and stakeholders. There is also a capstone project which requires you to apply what you have learned in the four courses in real-life contexts potentially with industry players.
常見問題
我什么时候能够访问课程视频和作业？
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
退款政策是如何规定的？
如果订阅，您可以获得 7 天免费试听，在此期间，您可以取消课程，无需支付任何罚金。在此之后，我们不会退款，但您可以随时取消订阅。请阅读我们完整的退款政策。
有助学金吗？
是的，Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤，包括毕业项目。了解更多。
還有其他問題嗎？請訪問 學生幫助中心。
