課程信息
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初級

完成時間大約為9 小時

建議:3 weeks of study, 1-2 hours/week...

英語(English)

字幕:英語(English)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

完成時間大約為9 小時

建議:3 weeks of study, 1-2 hours/week...

英語(English)

字幕:英語(English)

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教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 2 小時

Persuasive and Credible Communication: An Overview

8 個視頻 (總計 57 分鐘), 1 個閱讀材料, 5 個測驗
8 個視頻
Why Persuasion?7分鐘
The journey ahead4分鐘
Persuasion versus Manipulation8分鐘
What is persuasion?7分鐘
Credibility in Persuasion9分鐘
Three Elements of Credibility7分鐘
The Language of Trust8分鐘
1 個閱讀材料
Instructions for Practice Quiz 310分鐘
5 個練習
Quiz 116分鐘
Practice Quiz 210分鐘
Practice Quiz 310分鐘
Summative Quiz 130分鐘
Reflection 14分鐘
2
完成時間為 3 小時

Principles of Persuasive Writing

6 個視頻 (總計 49 分鐘), 3 個閱讀材料, 1 個測驗
6 個視頻
Analysing your audience8分鐘
Rules for Effective Writing9分鐘
Ways to establish credibility8分鐘
The persuasion map6分鐘
The AIDA framework8分鐘
3 個閱讀材料
Additional Resources10分鐘
Practice Quiz: Discover your Personality10分鐘
Additional Resources10分鐘
3
完成時間為 3 小時

Persuasive Writing in a Globalised World

4 個視頻 (總計 41 分鐘), 1 個閱讀材料, 3 個測驗
4 個視頻
The five dimensions of culture11分鐘
Credibility across cultures12分鐘
Writing a Cover letter7分鐘
1 個閱讀材料
Additional Resources10分鐘
2 個練習
Reflection2分鐘
Reflection 24分鐘
4.3
18 個審閱Chevron Right

來自Engaging in Persuasive and Credible Communication的熱門評論

創建者 MAApr 4th 2019

It's a very nice chance for having this course. I hope National university of Singapore will provide more courses then.

創建者 KRApr 12th 2018

Excellent content and support materials. I have learned a lot about communications and persuasion!

講師

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Derrick Ng

Centre for English Language Communication
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Norhayati ISMAIL

Centre for English Language Communication

關於 新加坡国立大学

A leading global university located in Asia, the National University of Singapore (NUS) is Singapore’s flagship university, and offers a global approach to education and research with a focus on Asian perspectives and expertise. Its transformative education includes a broad-based curriculum underscored by multi-disciplinary courses and cross-faculty enrichment. ...

關於 在全球化职场中进行有效沟通 專項課程

In this Specialization aimed for those who are preparing to enter the workplace, we will share with you some key cultural and linguistic features characterizing effective communication in this increasingly diverse and internationalised workplace. This is done through four courses, building from knowing the self to communicating with the inner circle of colleagues within the organisation and expanding this circle to include external partners and stakeholders. There is also a capstone project which requires you to apply what you have learned in the four courses in real-life contexts potentially with industry players....
在全球化职场中进行有效沟通

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