課程信息
4.4
464 個評分
110 個審閱
專項課程

第 2 門課程(共 6 門)

100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為6 小時

建議:2 hours/week...
可選語言

英語(English)

字幕:英語(English), 越南語

您將獲得的技能

CommunicationLeadershipInnovationCrisis Management
專項課程

第 2 門課程(共 6 門)

100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為6 小時

建議:2 hours/week...
可選語言

英語(English)

字幕:英語(English), 越南語

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 1 小時

Leadership Lessons From Great Brands

What makes a brand truly great? What makes a leader truly great? In this module, our first leadership lessons will be learned from great brands. Understanding great brands will then help you as you build your own personal brand....
Reading
6 個視頻 (總計 32 分鐘), 3 個閱讀材料
Video6 個視頻
Introduction to Module 13分鐘
What Makes Brands Great6分鐘
The Branding-You Audit9分鐘
Branding-You Insight4分鐘
Goals7分鐘
Reading3 個閱讀材料
Pre-Course Survey10分鐘
Meet Your Professors10分鐘
Course Grading & Logistics10分鐘
2
完成時間(小時)
完成時間為 25 分鐘

The Art of Leadership Storytelling Made Simple

In this module, you will learn about the art of storytelling made simple. You’ll learn to use storytelling as a powerful strategic communications tool to inform, engage, motivate and inspire those key audiences that are critical to your success. You will also be introduced to the concept of visual mind mapping as a way of helping you to effectively structure your story....
Reading
5 個視頻 (總計 25 分鐘)
Video5 個視頻
The Power of Storytelling5分鐘
It All Starts with the Audience7分鐘
The Structure of a Great Story – Visual Mind Mapping5分鐘
Visual Narrative Mapping Applied4分鐘
3
完成時間(小時)
完成時間為 23 分鐘

Storytelling in Crisis: The Ultimate Marketing Event

Conquering a media-driven crisis means doing the "right" thing and then telling a fact-based story about it. In this module, you’ll learn that what you do and how well you tell your story is key to your crisis communication strategy. You’ll learn that the most effective crisis responders have planned for the unplanned and recognize that there is a big difference between knowing what to do ... and being ready to do it. ...
Reading
5 個視頻 (總計 23 分鐘)
Video5 個視頻
Crisis Response: Maximum Exposure, Minimum Delay6分鐘
Critical Audiences: Know who they are and how to reach them ... in a hurry4分鐘
The Rules of Crisis Media Engagement: "The network is calling. Now what?"5分鐘
Planning for the Unplanned: Know what to do ... and be ready to do it6分鐘
4
完成時間(小時)
完成時間為 3 小時

Leadership Storytelling and Innovation

Leadership requires an innovation mindset, but getting others inspired by new approaches or products requires storytelling. This module will augment your leadership communication capacity as you grow your organization. ...
Reading
6 個視頻 (總計 32 分鐘), 2 個閱讀材料, 1 個測驗
Video6 個視頻
Leadership Storytelling and Innovation 15分鐘
Innovation and Storytelling Round Table: What is innovation and the leader’s role10分鐘
Innovation and Storytelling Round Table 2: Practical Examples10分鐘
Leadership Storytelling and Innovation 23分鐘
Conclusion of Course 2 with Dean Blount1分鐘
Reading2 個閱讀材料
Post-Course Survey10分鐘
Optional Readings10分鐘
4.4
110 個審閱Chevron Right
工作福利

83%

通過此課程獲得實實在在的工作福利

熱門審閱

創建者 NBJan 25th 2016

The subjects selected are relevant, the professors are very knowledgable, engaging and inspiring and they answer all the questions promptly.\n\nI enjoyed this course tremendously, highly recommended!

創建者 MFeb 8th 2016

I liked this course a lot as it gave me the opportunity to work doing the assignment, helping me to think as an executive team leader. It was very challenged but very rewarding at the end of it.

講師

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Tom Collinger

Executive Director Spiegel Research Center
Medill School of Journalism, Media, Integrated Marketing Communications
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Ernest Duplessis

Faculty
Medill School of Journalism, Media, Integrated Marketing Communications
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Hud Englehart

Faculty
Medill School of Journalism, Media, Integrated Marketing Communications
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Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications

關於 Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

關於 Organizational Leadership 專項課程

Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact. How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned. Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation....
Organizational Leadership

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