課程信息
8,159

第 3 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為4 小時

建議:4 weeks of study, 1-3 hours/week...

英語(English)

字幕:英語(English)

您將獲得的技能

CommunicationNegotiationLeadershipCommunications Management

第 3 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為4 小時

建議:4 weeks of study, 1-3 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 1 小時

Influencing Attitudes

This module discusses the first of four challenges that persuaders often face: getting people to think that what you’re proposing is a good idea. Sometimes, the reason people aren’t already doing what you want is that they’re not yet convinced that they should—that is, they don’t have sufficiently positive attitudes. This module discusses some fundamental strategies for changing people’s attitudes....
8 個視頻 (總計 39 分鐘), 3 個閱讀材料, 1 個測驗
8 個視頻
Compliance, Persuasion, and Message Adaptation5分鐘
Four Persuasion Challenges5分鐘
Influencing Attitudes: Module Introduction56
Consequence-Based Arguments5分鐘
Consequence Desirability6分鐘
Consequence Likelihood6分鐘
Addressing Counterarguments6分鐘
3 個閱讀材料
Meet your Professor10分鐘
Course Grading and Logistics10分鐘
References and Optional Readings10分鐘
1 個練習
Influencing Attitudes10分鐘
2
完成時間為 24 分鐘

Influencing Social Factors

Even if people have positive attitudes about what you’re proposing, social factors—what they think other people do or want them to do—might lead them to not do what you want. This module discusses several ways in which such social considerations might pose a challenge for persuaders—and discusses how to successfully influence such factors....
4 個視頻 (總計 16 分鐘), 1 個測驗
4 個視頻
Changing Descriptive Norms5分鐘
De-emphasizing Prescriptive Norms4分鐘
Changing Prescriptive Norms5分鐘
1 個練習
Influencing Social Factors8分鐘
3
完成時間為 28 分鐘

Influencing Perceived Ability

People can have positive attitudes about your advocated action, and all the social considerations can be lined up positively, but still people might not engage in the desired behavior—because they don’t think they can perform the action. That is, they think the behavior is too difficult, too hard to do, they lack the ability. This module discusses strategies for addressing that challenge—strategies for influencing perceived behavioral ability....
4 個視頻 (總計 20 分鐘), 1 個測驗
4 個視頻
The Importance of Perceived Ability5分鐘
Removing Obstacles6分鐘
Rehearsal and Modeling6分鐘
1 個練習
Influencing Perceived Ability8分鐘
4
完成時間為 1 小時

Converting Intentions into Action

Even when people already have the desired positive attitudes, positive social factors, and high perceived ability to perform the behavior—that is, even when they intend to engage in the behavior you want—even then they might fail to do so. When people have the intentions you want but aren’t acting on them, then the challenge is to get people to convert those intentions into actions. This module discusses several strategies that can encourage people to do that. ...
6 個視頻 (總計 24 分鐘), 1 個測驗
6 個視頻
Prompts5分鐘
Explicit Planning5分鐘
Inducing Guilt6分鐘
Course Summary: Adapting to the Challenge at Hand3分鐘
Conclusion of Course 3 with Dean Blount1分鐘
1 個練習
Converting Intentions into Action8分鐘
4.6
97 個審閱Chevron Right

25%

完成這些課程後已開始新的職業生涯

25%

通過此課程獲得實實在在的工作福利

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創建者 DKJul 30th 2018

I found Professor O’Keefe's insights and his storytelling to be highly engaging. His videos helped me see new ways I can help my colleagues seize new opportunities to help our team. Thank you.

創建者 BApr 17th 2019

Amazing course! The teacher is great and highly skilled. There is a lot of example from studies to help you understand course concepts. The course is crystal clear and really easy to follow.

講師

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Daniel J. O’Keefe

Owen L. Coon Professor
Department of Communication Studies, School of Communication

關於 西北大学

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

關於 组织领导 專項課程

Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact. How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned. Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation....
组织领导

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