Chevron Left
返回到 International Hospitality & Healthcare Services Marketing

學生對 延世大学 提供的 International Hospitality & Healthcare Services Marketing 的評價和反饋

343 個評分
89 條評論


As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities. People who have successfully completed this course will be able to: (1) Identify the unique characteristics of service businesses and create successful management strategies to better manage the role of customers to gain desirable business outcomes, better market products than are intangible, and better manage customer expectations and perceptions. (2) Identify the unique characteristics of the hospitality industry, explain the process of balancing supply and demand in the hospitality industry, and implement optimal marketing and management strategies for this unique market. (3) Identify the unique characteristics of the healthcare industry, explain how this industry is evolving into the experience business, and better manage human interactions and facility to enhance the quality of customer experience. (4) Gain insights from the innovative approaches in the service industry overall, in hospitality and health industry in particular, and better develop innovative strategies in your industry....



It's a great course with helpful fundamental knowledge. The lecture, presentation are designed friendly, it's easy for me to follow up the lesson and understand all given information.


Ms. Choi has been an excellent preceptor. She made the lessons really easy and interesting by providing adequate and apt examples for almost all the topics that she covered.


76 - International Hospitality & Healthcare Services Marketing 的 88 個評論(共 88 個)

創建者 Paul K


the instructor is very motivating in the way she presents the material. She really made me enjoy the course!



Got more to learn some interesting things about hospitality industry and hospital services

創建者 Janhavi M


It was very informative and helpull/ Loved the examples used

創建者 Joao B


Quick, direct and with some mind opening ideas!

創建者 Portia N


Very well designed and informative.

創建者 VU D B


it's helpful and easy to learn

創建者 Fernando R


Very Good Course. I enjoy it.

創建者 Jinghan L


Clear and informative

創建者 Dannie L T Y


Great content.

創建者 Keerthana B



創建者 Sayan R C


Please provide English subtitles when conducting an interview in Korean, else it defeats the purpose. And please provide reasons for deducting marks in quizzes. My final quiz review in week 3 shows I answered all the questions correctly, but I still got 98%.

創建者 Pavitra J


The third week should provide more insights, it was very casual information. There was nothing in-depth even in the case studies taken up.

創建者 Paritosh D


a good introductory level course!