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學生對 延世大学 提供的 International Hospitality & Healthcare Services Marketing 的評價和反饋

4.7
343 個評分
89 條評論

課程概述

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities. People who have successfully completed this course will be able to: (1) Identify the unique characteristics of service businesses and create successful management strategies to better manage the role of customers to gain desirable business outcomes, better market products than are intangible, and better manage customer expectations and perceptions. (2) Identify the unique characteristics of the hospitality industry, explain the process of balancing supply and demand in the hospitality industry, and implement optimal marketing and management strategies for this unique market. (3) Identify the unique characteristics of the healthcare industry, explain how this industry is evolving into the experience business, and better manage human interactions and facility to enhance the quality of customer experience. (4) Gain insights from the innovative approaches in the service industry overall, in hospitality and health industry in particular, and better develop innovative strategies in your industry....

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NH
2020年6月18日

It's a great course with helpful fundamental knowledge. The lecture, presentation are designed friendly, it's easy for me to follow up the lesson and understand all given information.

SM
2020年4月21日

Ms. Choi has been an excellent preceptor. She made the lessons really easy and interesting by providing adequate and apt examples for almost all the topics that she covered.

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51 - International Hospitality & Healthcare Services Marketing 的 75 個評論(共 88 個)

創建者 Dragalina

2017年7月13日

Thank you! It is useful

創建者 Gbemisola O O

2020年6月4日

Very educative course.

創建者 Rayees A L

2020年6月27日

Great fully satisfied

創建者 Ana M d C

2020年8月9日

An excellent option

創建者 Kiran M

2020年5月20日

good explaination

創建者 KEWARIN S

2020年4月20日

Well explained 🙏

創建者 Wickramaarachchi, P

2020年11月11日

Great course👍👍

創建者 Fernando D S S

2020年7月1日

Awesome teacher!

創建者 Albina D

2019年2月21日

well structured

創建者 Dominik B

2020年3月28日

Good overview!

創建者 MR. R N

2020年6月4日

Very good one

創建者 Ben J

2020年9月8日

very useful

創建者 Shanu P S

2018年10月17日

outstanding

創建者 alhasnaa o

2020年1月15日

well desi

創建者 suraj k

2019年5月27日

Excellent

創建者 Diego A P G

2017年3月8日

Excellent

創建者 Nandini

2020年9月26日

Awesome

創建者 Mouhcine A

2018年11月26日

Mercii

創建者 JOYCE A

2018年3月24日

GREAT

創建者 Mohamed N

2019年3月15日

good

創建者 Juan C d A H

2017年5月7日

I really enjoyed the course, specially during the second week.The teacher knows how to catch attention and she gaves lot of interesting examples during the lessons. I highly recomend the course, specially if you are interested in Hospitality and Healthcare industry.

創建者 Karolis K

2018年3月13日

could be more material, especially for healthcare marketing. The marketing was based only on the experience of the patient in the hospital. But how about marketing to attract more patients to the hospital? advertising? patient stories? which channels to use?

創建者 Juan F

2020年10月1日

A lo último no se enfoca demasiado en la hotelería y se centra mucho en los hospitales, más allá de eso es muy interesante el abordaje. Excelente profesora. Saludos desde la Argentina

創建者 diego

2020年8月2日

The modules are well explained and the examples are correctly placed. Still, I would replace healthcare for another industry within the service industry.

創建者 Christian H

2020年6月2日

Decent course, I preferred the hospitality section compared to the healthcare section, as some of the videos in the latter were a little short!