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學生對 延世大学 提供的 International Hospitality & Healthcare Services Marketing 的評價和反饋

178 個評分
48 條評論


As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities. People who have successfully completed this course will be able to: (1) Identify the unique characteristics of service businesses and create successful management strategies to better manage the role of customers to gain desirable business outcomes, better market products than are intangible, and better manage customer expectations and perceptions. (2) Identify the unique characteristics of the hospitality industry, explain the process of balancing supply and demand in the hospitality industry, and implement optimal marketing and management strategies for this unique market. (3) Identify the unique characteristics of the healthcare industry, explain how this industry is evolving into the experience business, and better manage human interactions and facility to enhance the quality of customer experience. (4) Gain insights from the innovative approaches in the service industry overall, in hospitality and health industry in particular, and better develop innovative strategies in your industry....



Apr 22, 2020

Ms. Choi has been an excellent preceptor. She made the lessons really easy and interesting by providing adequate and apt examples for almost all the topics that she covered.


Aug 03, 2018

Amazing course! Professor Sunmee is the reason I couldn't wait until the next week. Great practical examples and additional materials. Would love to see more courses.


26 - International Hospitality & Healthcare Services Marketing 的 48 個評論(共 48 個)

創建者 Lee J W

May 11, 2020

I love it Thank you so much!!!

創建者 Dragalina

Jul 13, 2017

Thank you! It is useful

創建者 Kiran M

May 21, 2020

good explaination


Apr 20, 2020

Well explained 🙏

創建者 Albina D

Feb 21, 2019

well structured

創建者 Dominik B

Mar 28, 2020

Good overview!

創建者 Shanu P S

Oct 17, 2018


創建者 alhasnaa o

Jan 15, 2020

well desi

創建者 suraj k

May 27, 2019


創建者 Diego A P G

Mar 08, 2017


創建者 Attigui M

Nov 27, 2018



Mar 24, 2018


創建者 Mohamed a

Mar 16, 2019


創建者 Juan C d A H

May 07, 2017

I really enjoyed the course, specially during the second week.The teacher knows how to catch attention and she gaves lot of interesting examples during the lessons. I highly recomend the course, specially if you are interested in Hospitality and Healthcare industry.

創建者 Karolis K

Mar 13, 2018

could be more material, especially for healthcare marketing. The marketing was based only on the experience of the patient in the hospital. But how about marketing to attract more patients to the hospital? advertising? patient stories? which channels to use?

創建者 Paul K

Dec 03, 2016

the instructor is very motivating in the way she presents the material. She really made me enjoy the course!

創建者 Joao B

May 27, 2016

Quick, direct and with some mind opening ideas!

創建者 Portia N

Oct 19, 2019

Very well designed and informative.

創建者 Fernando R

Sep 20, 2017

Very Good Course. I enjoy it.

創建者 Jinghan L

Feb 05, 2018

Clear and informative

創建者 Keerthana B

Dec 05, 2017


創建者 Sayan R C

Sep 26, 2017

Please provide English subtitles when conducting an interview in Korean, else it defeats the purpose. And please provide reasons for deducting marks in quizzes. My final quiz review in week 3 shows I answered all the questions correctly, but I still got 98%.

創建者 Paritosh D

Sep 09, 2018

a good introductory level course!