Chevron Left
返回到 International Hospitality & Healthcare Services Marketing

學生對 延世大学 提供的 International Hospitality & Healthcare Services Marketing 的評價和反饋

4.6
141 個評分
37 個審閱

課程概述

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities. People who have successfully completed this course will be able to: (1) Identify the unique characteristics of service businesses and create successful management strategies to better manage the role of customers to gain desirable business outcomes, better market products than are intangible, and better manage customer expectations and perceptions. (2) Identify the unique characteristics of the hospitality industry, explain the process of balancing supply and demand in the hospitality industry, and implement optimal marketing and management strategies for this unique market. (3) Identify the unique characteristics of the healthcare industry, explain how this industry is evolving into the experience business, and better manage human interactions and facility to enhance the quality of customer experience. (4) Gain insights from the innovative approaches in the service industry overall, in hospitality and health industry in particular, and better develop innovative strategies in your industry....

熱門審閱

AB

Aug 03, 2018

Amazing course! Professor Sunmee is the reason I couldn't wait until the next week. Great practical examples and additional materials. Would love to see more courses.

GS

Jan 02, 2017

A good course that can be used to gain a quick understanding of the characteristics of Healthcare and Hospitality Industry and the marketing challenges involved.

篩選依據:

26 - International Hospitality & Healthcare Services Marketing 的 37 個評論(共 37 個)

創建者 ANA M G R

Jun 14, 2019

Easy to lean, very clear concepts. The teacher was friendly and deliver the information very nicely

創建者 Pitchaya S

Sep 30, 2019

A lot of knowledge. Thank you very much.

創建者 Jinghan L

Feb 05, 2018

Clear and informative

創建者 Karolis K

Mar 13, 2018

could be more material, especially for healthcare marketing. The marketing was based only on the experience of the patient in the hospital. But how about marketing to attract more patients to the hospital? advertising? patient stories? which channels to use?

創建者 Paul K

Dec 03, 2016

the instructor is very motivating in the way she presents the material. She really made me enjoy the course!

創建者 Juan C d A H

May 07, 2017

I really enjoyed the course, specially during the second week.The teacher knows how to catch attention and she gaves lot of interesting examples during the lessons. I highly recomend the course, specially if you are interested in Hospitality and Healthcare industry.

創建者 Keerthana B

Dec 05, 2017

Good

創建者 Fernando R

Sep 20, 2017

Very Good Course. I enjoy it.

創建者 Joao B

May 27, 2016

Quick, direct and with some mind opening ideas!

創建者 Portia N

Oct 19, 2019

Very well designed and informative.

創建者 Paritosh D

Sep 09, 2018

a good introductory level course!

創建者 Sayan R C

Sep 26, 2017

Please provide English subtitles when conducting an interview in Korean, else it defeats the purpose. And please provide reasons for deducting marks in quizzes. My final quiz review in week 3 shows I answered all the questions correctly, but I still got 98%.