About this course: In this course, you will gain an introduction to the basic terminology and concepts in the field, along with an overview of the development cycle from identification and cultivation through stewardship and recognition. You will learn how to develop a case for support, identify and assess prospective donors, match a donor’s interests and needs with your organization’s mission and goals, recognize planned giving benefits to your donors, structure a successful solicitation, and respond to ethical dilemmas. You’ll also examine career opportunities in the field, along with contemporary issues and trends confronting today’s fundraising managers. Throughout the course you’ll gain hands-on practice developing an array of written products for your fundraising and development portfolio.
Who is this class for: This course is primarily intended for those entering the fundraising profession and those with limited experience who seek to expand their knowledge of the entire fundraising enterprise.
Created by: 加州大学戴维斯分校
Taught by: Angela Joens, Assistant Vice Chancellor of Development Outreach
| Basic Info | Course 1 of 4 in the Fundraising and Development Specialization |
| Level | Beginner |
| Commitment | 4 weeks of study, 2-5 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
Syllabus
WEEK 1
Fundraising and Philanthropy
In this module, you will be able to discuss fundraising terminology and be confident interacting with others in the field. You will be able to describe the ethical principles that guide development and fundraising and build a foundation in the development process. You will be able to describe and distinguish between several different types of campaigns, and various ways you can raise money.
7 videos, 2 readings
- Reading: A Note From UC Davis
- Discussion Prompt: Learning Goals
- Video: Course Introduction Foundations of Fundraising and Development
- Video: History and Impact of Philanthropy in the US
- Video: Terminology of Fundraising and Philanthropy
- Video: Ethics and Guiding Principles of Confidentiality
- Video: The Donor and Development Process (Part 1)
- Video: The Donor and Development Process (Part 2)
- Video: Campaigns and Opportunities
- Reading: Readings
- Discussion Prompt: Fundraising
Graded: Module 1 Quiz
WEEK 2
Case for Support, Prospect Identification, and Annual Giving
In this module, you will be able to define and describe the components of an effective case statement, and be able to distinguish between an organizations vision, goals, and objectives. You will be able to create variations on your case statement, and identify potential prospects for your organization. You will be able to discuss annual giving campaigns and be able to plan and build a base of support for your organization's fundraising programs.
7 videos, 2 readings
- Video: Introduction to Case for Support, Prospect Identification, and Annual Giving
- Video: Case for Support (Part 1)
- Video: Case for Support (Part 2)
- Discussion Prompt: Critique a Case for Support (Activity)
- Video: Prospect Identification & Building Constituents (Part 1)
- Video: Prospect Identification & Building Constituents (Part 2)
- Discussion Prompt: Prospective Donors
- Video: The Annual Fund: Building a Base of Support (Part 1)
- Video: The Annual Fund: Building a Base of Support (Part 2)
- Reading: Readings
- Reading: Welcome to Peer Review Assignments!
- Peer Review: Case For Support
Graded: Module 2 Quiz
WEEK 3
Major Gift, Planned Giving, Foundations and Corporate Giving Programs
In this module, you will be able to differentiate between major gifts and planned giving. You will be given an overview of the major gift process and then be able to discuss how to cultivate and solicit major donors. You will be able to identify how to establish a planned giving program and potential prospects. You will identify the role that foundation and corporate support plays in a development program and be able to describe the basics of the grant writing process.
8 videos, 1 reading
- Video: Introduction to Major Gift, Planned Giving, Foundations and Corporate Giving Programs
- Video: Major Gift Development Programs (Part 1)
- Video: Major Gift Development Programs (Part 2)
- Video: Major Gift Development Programs (Part 3)
- Discussion Prompt: Curious Chameleon Infographic
- Video: Planned Giving Programs (Part 1)
- Video: Planned Giving Programs (Part 2)
- Discussion Prompt: Appeal Letter Critique (Activity)
- Video: Foundation and Corporate Giving (Part 1)
- Video: Foundation and Corporate Giving (Part 2)
- Discussion Prompt: Securing an Appointment (Activity)
- Reading: Readings
- Discussion Prompt: Women and Philanthropy
Graded: Module 3 Quiz
WEEK 4
Donor Relations and Fundraising Campaigns
In this module, you will be able to describe the four pillars of a donor relations program. You will be able to differentiate the various types of fundraising campaigns and identify the essential building blocks for running a successful fundraising campaign. You will be able to write a proposal letter to solicit funds for a charity event that your organization is hosting.
8 videos, 1 reading
- Video: Introduction to Donor Relations and Fundraising Campaigns
- Video: Stewardship and Recognition Programs (Part 1)
- Video: Stewardship and Recognition Programs (Part 2)
- Video: Campaigns: Overview & Pre-planning (Part 1)
- Video: Campaigns: Overview & Pre-planning (Part 2)
- Video: Campaigns: Opening & Closing a Campaign (Part 1)
- Video: Campaigns: Opening & Closing a Campaign (Part 2)
- Reading: Readings
- Discussion Prompt: Thanking a Donor
- Video: Foundations of Fundraising and Development Course Summary
- Discussion Prompt: Self-Reflection
Graded: Module 4 Quiz
Graded: Proposal Letter
FAQs
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Coursework
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Creators
加州大学戴维斯分校
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
Pricing
| Purchase Course | |
|---|---|
| Access to course materials | Available |
| Access to graded materials | Available |
| Receive a final grade | Available |
| Earn a shareable Course Certificate | Available |
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