課程信息
This course will provide a comprehensive view of major and principal gift development work for students who seek to build upon their experiences gained in the introductory session. Participants will gain an understanding of the philosophy and strategies implemented in major gift development including prospect identification, how to initially engage a potential major gift donor, the process of cultivation and moves management, effective proposal writing, making a successful ask and on-going donor stewardship. Students will practice fundamental major gift development skills by developing their own prospect strategy, producing essential documents to support the process, and engaging in role playing activity to simulate interaction with prospects and donors....
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100% 在線課程

立即開始,按照自己的計劃學習。
Calendar

可靈活調整截止日期

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Beginner Level

初級

Clock

Approx. 11 hours to complete

建議:4 weeks of study, 2-5 hours/week...
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English

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Stacks
Globe

100% 在線課程

立即開始,按照自己的計劃學習。
Calendar

可靈活調整截止日期

根據您的日程表重置截止日期。
Beginner Level

初級

Clock

Approx. 11 hours to complete

建議:4 weeks of study, 2-5 hours/week...
Comment Dots

English

字幕:English...

教學大綱 - 您將從這門課程中學到什麼

Week
1
Clock
完成時間為 2 小時

Course Overview: An Introduction to Major and Principal Gifts

In this module, you will be able to recall terminology used related to acquiring and managing Major and Principal Gift donations. You will be able to use guides to help develop and manage a Major Gifts Program. You will be able to identify eight elements of belief and confidence that indicate the likelihood of substantial giving. You will be able to recognize a prospective major gift donor and be better able to motivate their giving. ...
Reading
8 個視頻(共 53 分鐘), 1 個閱讀材料, 1 個測驗
Video8 個視頻
An Introduction to the Major and Principal Gift Process分鐘
History of Philanthropy (Part 1)7分鐘
History of Philanthropy (Part 2)6分鐘
Development of a Major Gifts Program (Part 1)7分鐘
Development of a Major Gifts Program (Part 2)9分鐘
Motivating the Major Gift Donor (Part 1)7分鐘
Motivating the Major Gift Donor (Part 2)9分鐘
Reading1 個閱讀材料
A Note From UC Davis10分鐘
Quiz1 個練習
Module 130分鐘
Week
2
Clock
完成時間為 3 小時

The Major and Principal Gift Process

In this module, you will be able to recognize the purpose and goals of prospect research and identify elements of prospect research. You will be able to examine how to determine a prospect's capacity for philanthropy. You will be able to research and identify potential prospects for your organization. ...
Reading
7 個視頻(共 70 分鐘), 2 個測驗
Video7 個視頻
Definition and Benefits of Prospect Research12分鐘
How Prospect Research Works (Part 1)8分鐘
How Prospect Research Works (Part 2)12分鐘
Determining Prospects' Giving Capacity14分鐘
Moves Management (Part 1)12分鐘
Moves Management (Part 2)8分鐘
Quiz1 個練習
Module 220分鐘
Week
3
Clock
完成時間為 3 小時

Prospect Cultivation, Strategy Development and Getting the First Appointment

In this module, you will be able to start the cultivation process and open the door with a prospective donor. You will be able to identify the objectives of an initial visit. You will be able to reflect on the donor's interests and building donor involvement....
Reading
7 個視頻(共 47 分鐘), 2 個測驗
Video7 個視頻
Opening the Door with Pre-Call Contacts (Part 1)9分鐘
Opening the Door with Pre-Call Contacts (Part 2)7分鐘
Objectives of an Initial Visit (Part 1)8分鐘
Objectives of an Initial Visit (Part 2)6分鐘
Donor Interest and Strategies (Part 1)5分鐘
Donor Interest and Strategies (Part 2)8分鐘
Quiz1 個練習
Module 320分鐘
Week
4
Clock
完成時間為 5 小時

Writing the Major Gifts Proposal, Solicitation and Negotiation

In this module, you will be able to write an effective proposal for major or principal gift development. You will be able to consider the structure of a successful solicitation strategy and practice making ‘the ask.’ You will be able to use closing techniques and negotiate with your prospective donor. ...
Reading
10 個視頻(共 86 分鐘), 2 個閱讀材料, 2 個測驗
Video10 個視頻
Writing the Proposal - Part 110分鐘
Writing the Proposal - Part 25分鐘
Writing the Proposal - Part 310分鐘
Writing the Proposal - Part 411分鐘
The Structure of a Successful Solicitation Strategy (Part 1)10分鐘
The Structure of a Successful Solicitation Strategy (Part 2)7分鐘
Practice the Ask and Negotiation (Part 1)6分鐘
Practice the Ask and Negotiation (Part 2)10分鐘
Practice the Ask and Negotiation (Part 3)12分鐘
Reading2 個閱讀材料
Checklist for "The Ask"3分鐘
Suggested Activity: Role Play Exercise45分鐘
Quiz1 個練習
Module 420分鐘

講師

Jason Wohlman

Associate Vice Chancellor for University Development

關於 University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

關於 Fundraising and Development 專項課程

Charitable giving is rebounding as the economy improves. Yet there is a shortage of qualified fundraising professionals to help organizations connect their needs with potential donors. Through four courses, you will gain the knowledge and skills to begin or advance your career in the high demand field of fundraising and development. This Specialization is designed to meet the rising demand for trained fundraising professionals....
Fundraising and Development

常見問題

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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