關於此課程：In this comprehensive overview of annual giving programs, you’ll gain an introduction to the basic terminology and concepts of annual giving as well as the various solicitation channels and donor types. Learn how to write a direct mail appeal, craft an impactful email appeal, and develop a script for phone solicitation. You’ll learn how to build a leadership annual giving portfolio and maximize the impact of memberships and events in annual campaigns. You’ll complete the course with the knowledge and skills to build and implement a multi-channel solicitation strategy that achieves the goals of an annual campaign.
此課程適用人群：This course is primarily intended for those entering the fundraising profession and those with limited experience who seek to expand their knowledge of Annual Campaigns.
製作方： University of California, Davis
教學方： Michelle Poesy, Senior Director
Annual and Special Gifts
| 基本信息 | 課程 2（共 4 門，Fundraising and Development Specialization ） |
| 級別 | Beginner |
| 承諾學習時間 | 4 weeks of study, 2-5 hours/week |
| 語言 | English |
| 如何通過 | 通過所有計分作業以完成課程。 |
授課大綱
第 1 週
The Science and Practice of Annual Giving
In this module, you will be able to define and describe common annual giving terminology. You will be able to identify the channels for annual giving and define your audience and build strategies based on data. You will be able to examine and analyze the fundamentals of successful direct mail and email programs and write impactful solicitations. You will be able to identify the fundamentals of telephone outreach and solicitation and develop scripts and ask ladders. You will be able to examine pledge fulfillment strategies and how to use them.
8 個視頻, 5 個閱讀材料
- Reading: A Note From UC Davis
- Reading: About the Final Project
- 視頻: Introduction to the Science and Practice of Annual Giving
- 視頻: The Science of Annual Giving (Part 1)
- 視頻: The Science of Annual Giving (Part 2)
- Discussion Prompt: Annual Giving
- Reading: Welcome to Peer Reviews!
- Reading: Suggested Activity: Prospective Donor Data Analysis / Ask Array Combination
- 視頻: Direct Mail for Annual Giving (Part 1)
- 視頻: Direct Mail for Annual Giving (Part 2)
- 視頻: Using Telemarketing Overview (Part 1)
- 視頻: Using Telemarketing Overview (Part 2)
- Discussion Prompt: Solicitation Channels
- Reading: Suggested Activity: Solicitation Script
已評分: Direct and Email Solicitations
已評分: Module 1 Quiz
第 2 週
Leadership Annual Giving
In this module, you will be able to develop a portfolio of annual giving donors. You'll be able to discuss ideas and best practices for securing a face-to-face donor visit. You will be able to demonstrate how to successfully qualify and solicit a high-value annual donor. You will be able to apply strategies to build relationships with donors to help them achieve their philanthropic goals.
5 個視頻
- 視頻: Building a Portfolio (Part 1)
- 視頻: Building a Portfolio (Part 2)
- 視頻: Securing a Donor Visit
- Discussion Prompt: Getting Past the Gatekeeper
- 視頻: Working with High-Value Donors
已評分: Module 2 Quiz
已評分: Introductory Communication Strategy
第 3 週
Memberships and Events
In this module, you will be able to compare the fundraising techniques of dues-based membership organizations. You will be able to examine the keys to successful fundraising events, and you will be able to create a plan to engage members and donors throughout the year.
5 個視頻, 1 個閱讀材料
- Reading: Assessment Overview
- 視頻: Memberships (Part 1)
- 視頻: Memberships (Part 2)
- 視頻: Events (Part 1)
- 視頻: Events (Part 2)
- Discussion Prompt: Fundraising Events
- Peer Review: Membership Appeal and Sales Pitch
已評分: Module 3 Quiz
第 4 週
Bringing it All Together - The Multi-Channel Approach
In this module, you will be able to examine the fundamentals of a multi-channel approach to fundraising. You will be able to develop a multi-channel strategy and you will be able to consider the feedback you have received throughout the course and put together a final portfolio piece.
5 個視頻, 3 個閱讀材料
- Reading: Assessment Overview
- 視頻: Approaches and Trends in Multi-channel Fundraising
- 視頻: Multi-Channel Fundraising in Action (Part 1)
- 視頻: Multi-Channel Fundraising in Action (Part 2)
- Reading: Multi-Channel Marketing
- Discussion Prompt: A Multi-Channel Approach
- Reading: Suggested Activity: Solicitation Calendar
- 視頻: Annual Campaigns: Building a Base of Support Course Summary
已評分: Module 4 Quiz
已評分: Final Portfolio Project
常見問題解答
運作方式
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
製作方
University of California, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
價格
| 購買課程 | |
|---|---|
| 訪問課程材料 | 可用 |
| 訪問評分的材料 | 可用 |
| 收到最終成績 | 可用 |
| 獲得可共享的課程證書 | 可用 |
評分和審閱
