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返回到 Design-Led Strategy: Design thinking for business strategy and entrepreneurship

學生對 悉尼大学 提供的 Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的評價和反饋

4.6
865 個評分

課程概述

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

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JJ

2019年8月19日

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.

LN

2021年9月17日

The course material was well packed and perfectly delivered. You would feel like is classroom-based. I think customer journey mapping should be included. Overall it was interesting and insightful.

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126 - Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的 150 個評論(共 231 個)

創建者 NESIMA S

2019年11月4日

very nice course, than you coursera

創建者 ARBAZAKBARATTAR

2020年6月3日

That was really amazing training

創建者 matthew h

2018年8月22日

A good introduction to this field

創建者 Nese

2020年6月30日

It was a great jorney, thank you

創建者 Homero G F N

2019年7月15日

Very good content and structured

創建者 Luis C

2022年1月10日

Great course! Really insightful

創建者 Amarjeet S S

2020年6月11日

Great learning and information.

創建者 Fady I

2019年9月11日

Great one, totally recommended.

創建者 Julie W

2021年6月23日

Practical - good case studies

創建者 Rexie A

2021年1月15日

Very helpful and informative.

創建者 Astrofil H M

2021年7月13日

I've learned a lot! Thanks!

創建者 RAHUL B

2021年12月23日

great for upgrading skills

創建者 Ravi S J

2021年4月5日

Nice course for beginners.

創建者 Eber S

2018年7月3日

A very interesting course!

創建者 Bayron M

2020年10月6日

Amazing course, loved it!

創建者 Aziel G

2020年7月13日

Wonderful course indeed.

創建者 521_Archana S L

2019年5月6日

GOOD AND VALUABLE COURSE

創建者 Manisha P

2020年6月4日

Very interesting course

創建者 Roelof D P

2020年3月15日

Good informative course

創建者 Amit K

2021年6月22日

Awesome for a start

創建者 amit k

2020年4月3日

Good study material

創建者 Evans M

2020年11月20日

Truly informative!

創建者 Asma A A

2022年4月8日

Very good course

創建者 Surya D C

2021年8月31日

Good to be human

創建者 FERNANDO Q

2021年6月24日

extremely great.