課程信息
4.6
24 個評分
7 個審閱
This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....
Globe

100% 在線課程

立即開始,按照自己的計劃學習。
Calendar

可靈活調整截止日期

根據您的日程表重置截止日期。
Intermediate Level

中級

Clock

建議:3 hours/week

完成時間大約為8 小時
Comment Dots

English

字幕:English
Globe

100% 在線課程

立即開始,按照自己的計劃學習。
Calendar

可靈活調整截止日期

根據您的日程表重置截止日期。
Intermediate Level

中級

Clock

建議:3 hours/week

完成時間大約為8 小時
Comment Dots

English

字幕:English

教學大綱 - 您將從這門課程中學到什麼

1

章節
Clock
完成時間為 3 小時

What is design strategy?

This module gives you an introduction to design strategy. We will look at design thinking and the tools behind it and explore the elements of corporate strategy. Then, we will explore how design strategy can be used as a vehicle to communicate corporate strategy....
Reading
7 個視頻(共 44 分鐘), 4 個閱讀材料, 2 個測驗
Video7 個視頻
Introduction to design thinking5分鐘
Introduction to corporate strategy7分鐘
Introduction to design strategy: corporate strategy meets design thinking8分鐘
The Ubank & Swiss Re stories4分鐘
The design strategy framework Part 19分鐘
The design strategy framework Part 23分鐘
Reading4 個閱讀材料
About this course10分鐘
The UBank and Swiss Re stories10分鐘
Worksheet 1: Your chosen organisation - instructions20分鐘
Reading list - Module 1分鐘
Quiz2 個練習
Module 1 practice10分鐘
Worksheet 1: Your chosen organisation - submission2分鐘

2

章節
Clock
完成時間為 4 小時

Primary market research and problem statement definition

In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement....
Reading
4 個視頻(共 36 分鐘), 4 個閱讀材料, 4 個測驗
Video4 個視頻
Who is your customer? Developing customer personas5分鐘
The UBank/ Swiss Re experience - market research14分鐘
What is a problem definition statement?7分鐘
Reading4 個閱讀材料
Worksheet 2: Problem Definition Statement - instructions30分鐘
Worksheet 3: Customer persona - instructions30分鐘
Worksheet 4: Point of View Statement - instructions30分鐘
Reading list - Module 2分鐘
Quiz4 個練習
Module 2 practice20分鐘
Worksheet 2: Problem definition statement - submission2分鐘
Worksheet 3: Customer Persona - submission2分鐘
Worksheet 4: Point of View Statement - submission2分鐘

3

章節
Clock
完成時間為 4 小時

Prototyping and product ideation

In this module, we look at creating usable models and frameworks for gathering user feedback and testing solutions, through prototypes and a minimum viable product....
Reading
6 個視頻(共 45 分鐘), 3 個閱讀材料, 3 個測驗
Video6 個視頻
Defining your minimum viable product5分鐘
High fidelity prototype vs low fidelity prototype5分鐘
Testing your prototype on end-users and soliciting their feedback7分鐘
Ideation5分鐘
The UBank/ Swiss Re experience - prototyping12分鐘
Reading3 個閱讀材料
Worksheet 5: Designing a minimum viable product - instructions30分鐘
Worksheet 6: Live testing of prototype - instructions30分鐘
Reading list - Module 3分鐘
Quiz3 個練習
Module 3 practice20分鐘
Worksheet 5: Designing a minimum viable product - submission2分鐘
Worksheet 6: Live testing of prototype - submission2分鐘

4

章節
Clock
完成時間為 2 小時

Design strategy in practice: Corporate case studies

In this module, you will be introduced to two practical case studies which demonstrate how two Australian based companies are using design strategy to innovate and solve problems every day....
Reading
4 個視頻(共 21 分鐘), 1 個閱讀材料, 1 個測驗
Video4 個視頻
Building real products using design strategy principles3分鐘
Iterating and ideating using customer feedback6分鐘
Embedding design strategy within business strategy6分鐘
Reading1 個閱讀材料
Reading list - Module 4分鐘
Quiz1 個練習
Module 4 practice20分鐘
4.6

熱門審閱

創建者 JFAug 20th 2018

Great opportunity to upgrade my bussiness knoledge.

講師

Eric Knight

Associate Professor of Strategic Management and Innovation
Discipline of Strategy, Innovation & Entrepreneurship

關於 The University of Sydney

The University of Sydney is one of the world’s leading comprehensive research and teaching universities, consistently ranked in the top 1 percent of universities in the world. In 2015, we were ranked 45 in the QS World University Rankings, and 100 percent of our research was rated at above, or well above, world standard in the Excellence in Research for Australia report....

常見問題

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

還有其他問題嗎?請訪問 學生幫助中心