課程信息
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中級

完成時間大約為11 小時

建議:4 hours/week...

英語(English)

字幕:英語(English)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

完成時間大約為11 小時

建議:4 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 3 小時

What is design strategy?

This module gives you an introduction to design strategy. We will look at design thinking and the tools behind it and explore the elements of corporate strategy. Then, we will explore how design strategy can be used as a vehicle to communicate corporate strategy.

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7 個視頻 (總計 44 分鐘), 4 個閱讀材料, 2 個測驗
7 個視頻
Introduction to design thinking5分鐘
Introduction to corporate strategy7分鐘
Introduction to design strategy: corporate strategy meets design thinking8分鐘
The Ubank & Swiss Re stories4分鐘
The design strategy framework Part 19分鐘
The design strategy framework Part 23分鐘
4 個閱讀材料
About this course10分鐘
Design Strategy course case studies: UBank and SwissRe2分鐘
Worksheet 1: Your chosen organisation - instructions20分鐘
Reading list - Module 11小時
2 個練習
Module 1 practice10分鐘
Worksheet 1: Your chosen organisation - submission2分鐘
2
完成時間為 4 小時

Primary market research and problem statement definition

In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement.

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4 個視頻 (總計 36 分鐘), 4 個閱讀材料, 4 個測驗
4 個視頻
Who is your customer? Developing customer personas5分鐘
The UBank/ Swiss Re experience - market research14分鐘
What is a problem definition statement?7分鐘
4 個閱讀材料
Worksheet 2: Problem Definition Statement - instructions30分鐘
Worksheet 3: Customer persona - instructions30分鐘
Worksheet 4: Point of View Statement - instructions30分鐘
Reading list - Module 21小時
4 個練習
Module 2 practice20分鐘
Worksheet 2: Problem definition statement - submission2分鐘
Worksheet 3: Customer Persona - submission2分鐘
Worksheet 4: Point of View Statement - submission2分鐘
3
完成時間為 4 小時

Prototyping and product ideation

In this module, we look at creating usable models and frameworks for gathering user feedback and testing solutions, through prototypes and a minimum viable product.

...
6 個視頻 (總計 45 分鐘), 3 個閱讀材料, 3 個測驗
6 個視頻
Defining your minimum viable product5分鐘
High fidelity prototype vs low fidelity prototype5分鐘
Testing your prototype on end-users and soliciting their feedback7分鐘
Ideation5分鐘
The UBank/ Swiss Re experience - prototyping12分鐘
3 個閱讀材料
Worksheet 5: Designing a minimum viable product - instructions30分鐘
Worksheet 6: Live testing of prototype - instructions30分鐘
Reading list - Module 31小時
3 個練習
Module 3 practice20分鐘
Worksheet 5: Designing a minimum viable product - submission2分鐘
Worksheet 6: Live testing of prototype - submission2分鐘
4
完成時間為 2 小時

Design strategy in practice: Corporate case studies

In this module, you will be introduced to two practical case studies which demonstrate how two Australian based companies are using design strategy to innovate and solve problems every day.

...
4 個視頻 (總計 21 分鐘), 1 個閱讀材料, 1 個測驗
4 個視頻
Building real products using design strategy principles3分鐘
Iterating and ideating using customer feedback6分鐘
Embedding design strategy within business strategy6分鐘
1 個閱讀材料
Reading list - Module 41小時
1 個練習
Module 4 practice20分鐘
4.7
30 個審閱Chevron Right

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完成這些課程後已開始新的職業生涯

60%

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來自Design strategy: Design thinking for business strategy and entrepreneurship的熱門評論

創建者 EBMar 5th 2019

I really enjoyed this course. It uses real cases to help you empathise with corporate internal issues which happens in any company. I definitely learned from it and recommend it.

創建者 DHMay 16th 2019

Excellent structure, insights and case studies to give a solid foundation course into design strategy. Will be applying directly these tools and learnings in my consulting work.

講師

Avatar

Eric Knight

Associate Professor of Strategic Management and Innovation
Discipline of Strategy, Innovation & Entrepreneurship

關於 悉尼大学

The University of Sydney is one of the world’s leading comprehensive research and teaching universities, consistently ranked in the top 1 percent of universities in the world. In 2015, we were ranked 45 in the QS World University Rankings, and 100 percent of our research was rated at above, or well above, world standard in the Excellence in Research for Australia report....

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