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返回到 Design-Led Strategy: Design thinking for business strategy and entrepreneurship

學生對 悉尼大学 提供的 Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的評價和反饋

864 個評分


This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....




This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.



The course material was well packed and perfectly delivered. You would feel like is classroom-based. I think customer journey mapping should be included. Overall it was interesting and insightful.


201 - Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的 225 個評論(共 231 個)

創建者 Darcy B


Q​uick and easy way to start applying design thinking to more strategic concepts.

創建者 Mathew N


Good insight on design thinking and its application in Corporate environment.

創建者 Kartikey G


A good primer and experience on business strategy and design thinking.

創建者 Deepesh K S


Need to have more peer graded assignment to understand each lessons.

創建者 Thomas O


I think the course was nicely put together. Well done to the team.

創建者 Marisse P


This course is good! There will be always room for improvement.

創建者 Bhavesh L


Fruitful course with excellent content & tutor.

創建者 Farooque G B


Excellent course with good explanation.

創建者 TAM H Y


A good introduction to Design Strategy.

創建者 Alessandra C


very interesting and well explained

創建者 Jorge I V P D


Congratulations! Great course!

創建者 Ivan T


nice and concise course.

創建者 Andy R


Clear video, concise!

創建者 Anadi S


Great content

創建者 Parag B D


Good course

創建者 Hitesh C


Good One

創建者 Piyush S


創建者 Romeo Z


The instructors are great and present a lot of valuable information and insight. My crtique is that the instructors shared a lot of wordy definitions rather quickly. The instructors read from a teleprompter speedily to get a lot of information in the videos to keep them short, but it resulted in a longer time spent within the videos having to jump back and pause videos often to play catch up with my note taking. A lot of great information is missed when the instuctors speed through their lessens, regardless of the ability to start, stop, rewind videos.

創建者 Filipe G


The course is a very good introduction about the exposed subjects. Even better if:

-Use more examples when explaining principles. The course ends up very superficial and theoretical even with the cases used they just talk about things but they haven't shown any real example. It would be much better they show real examples of each section (persona, MVP, prototype, canvas...)

-Lots of links from the reading materials are offline

-Most of the links are not very useful and from good sources. I'd expect more resources as the one used in the first week from HBS

創建者 Harmandip S


The course focuses more on design thinking than on coprorate strategy. Also neither the material nor the instructors focused on confluence on design thinking and Corporate strategies.

Additionally, the examples and inferences provided were also more focused on Design thinking and its merits. (missing the corporate strategy)

The guests also were the practitioners of design thinking in a corporate setup. would have been great to hear from CxOs and senior leadership (referred to in lessons multiple times).

Thank you.

創建者 Warren S


The course covers an interesting topic, but its format could be improved by providing more visual content (not just videos of a professor lecturing), providing greater insights into design thinking, and reducing focus on the mandate managed by Sydney University students with SwissRe & UBank (this could have been the content of one video, as added-value for the course participants is not very high).

創建者 Ana F M


Good insights but I felt short on more visuals than just talking and explanation. Design thinking is all about hands-on, so I was expecting more of this rather just concept ideas. Nevertheless, it has some insightfull information.

創建者 Steeve P


Good overview of the design thinking process, but despite the title, it is still very focused on digitization products. I was hoping that there would be more comparing and contrasting with established strategy frameworks.

創建者 Mildred F C


Some concepts were a bit generic, I would like to have more insight in business strategy, specially the economical part



Course videos are weak. They do not use support materials as graphics or images, just people talking,