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學生對 悉尼大学 提供的 Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的評價和反饋

4.6
864 個評分

課程概述

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

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JJ

2019年8月19日

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.

LN

2021年9月17日

The course material was well packed and perfectly delivered. You would feel like is classroom-based. I think customer journey mapping should be included. Overall it was interesting and insightful.

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226 - Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的 231 個評論(共 231 個)

創建者 marit

2022年1月23日

T​he course is explaining the design thinking methodology without touching upon how to actually integrate it into corporate strategy othe rthan showing how delighted CEOs are about the novelty results when applying the process. The assignments are very shallow and do not translate much of what is being taught into applying it. Last but not least, and thats the worst part: the course demonstrates Design Thinking in the case of product strategy of Swiss Re and Ubank, goes from empathy mapping to problem statement to prototyping and testing - and the final assignment is about creating a Business Model Canvas - which is of course not wrong to do as such but in light of a course that is supposed to integrate design strategy with corporate strategy, a Business Model Canvas alone seems to be a very weak answer to all the areas a corporate strategy entails. I would definitely not recommend this course.

創建者 Ant B

2022年1月13日

The course fails to connect fully design thinking/principles (which is what the case studies are about) with design strategy. It also relies too heavily on talking head videos as the sole medium by which to communicate ideas with limited additional reading/resources.

創建者 Tishia Q

2020年7月15日

The material is a bit old and this format makes it really easy for people to slack off and cheat.

創建者 Felipe E V C

2020年7月12日

This course is extremely basic and isn't really worth your time. The weekly assignments aren't challenging nor highly revealing and the whole course could've been summarized in a single week as part of a bigger one. The final assessment is the creation of a Business Model Canvas which isn't really explained in the lessons and you could just Google how to make it if you've never seen one before. The main instructor Eric Knight barely appears in the course and all the lessons are provided by Dr Carla Harris; this is actually the only good thing about the course since she is very well prepared and knowledgeable. Still there are way better design thinking courses in Coursera so check out those before because sadly this one isn't worth it.

創建者 Sven P

2021年3月22日

This course is a beginners Design Thinking class. Thus, the description of the course is misleading. Concerning strategy, the only focus is on the Business Model Canvas. The case studies are limited to financial institutions.

創建者 Markus W

2021年3月4日

Monologues instead of didactics; could be delivered as Podcast ;-(

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