This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.
The course material was well packed and perfectly delivered. You would feel like is classroom-based. I think customer journey mapping should be included. Overall it was interesting and insightful.
The course is explaining the design thinking methodology without touching upon how to actually integrate it into corporate strategy othe rthan showing how delighted CEOs are about the novelty results when applying the process. The assignments are very shallow and do not translate much of what is being taught into applying it. Last but not least, and thats the worst part: the course demonstrates Design Thinking in the case of product strategy of Swiss Re and Ubank, goes from empathy mapping to problem statement to prototyping and testing - and the final assignment is about creating a Business Model Canvas - which is of course not wrong to do as such but in light of a course that is supposed to integrate design strategy with corporate strategy, a Business Model Canvas alone seems to be a very weak answer to all the areas a corporate strategy entails. I would definitely not recommend this course.
創建者 Ant B•
The course fails to connect fully design thinking/principles (which is what the case studies are about) with design strategy. It also relies too heavily on talking head videos as the sole medium by which to communicate ideas with limited additional reading/resources.
創建者 Tishia Q•
The material is a bit old and this format makes it really easy for people to slack off and cheat.
創建者 Felipe E V C•
This course is extremely basic and isn't really worth your time. The weekly assignments aren't challenging nor highly revealing and the whole course could've been summarized in a single week as part of a bigger one. The final assessment is the creation of a Business Model Canvas which isn't really explained in the lessons and you could just Google how to make it if you've never seen one before. The main instructor Eric Knight barely appears in the course and all the lessons are provided by Dr Carla Harris; this is actually the only good thing about the course since she is very well prepared and knowledgeable. Still there are way better design thinking courses in Coursera so check out those before because sadly this one isn't worth it.
創建者 Sven P•
This course is a beginners Design Thinking class. Thus, the description of the course is misleading. Concerning strategy, the only focus is on the Business Model Canvas. The case studies are limited to financial institutions.
創建者 Markus W•
Monologues instead of didactics; could be delivered as Podcast ;-(
No suitable, accompanying learning material