Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation's I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.
本課程是 Corporate Entrepreneurship: Innovating within Corporations 專項課程 專項課程的一部分
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課程信息
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初級
完成時間大約為11 小時
英語（English）
字幕：法語（French）, （歐洲人講的）葡萄牙語, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）, 羅馬尼亞語
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
初級
完成時間大約為11 小時
英語（English）
字幕：法語（French）, （歐洲人講的）葡萄牙語, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）, 羅馬尼亞語
提供方
马里兰大学帕克分校
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
授課大綱 - 您將從這門課程中學到什麼
完成時間為 2 小時
Introduction to Business Modeling
In this module, we will introduce how to create and deliver value for existing and future customers of the company through a customer-validated, business modeling methodology.
完成時間為 2 小時
8 個視頻 （總計 40 分鐘）, 6 個閱讀材料, 1 個測驗
完成時間為 3 小時
Customer Discovery and Customer Validation
In this module, we will examine how to identify real customers and conduct in-depth interviews to guide the customer discovery process for the corporate venture.
完成時間為 3 小時
7 個視頻 （總計 40 分鐘）, 2 個閱讀材料, 1 個測驗
完成時間為 4 小時
Customer Segmentation and Analysis
In this module, we will evaluate how to segment customers and develop a minimum viable product (MVP) with product-channel fit.
完成時間為 4 小時
12 個視頻 （總計 95 分鐘）, 7 個閱讀材料, 2 個測驗
完成時間為 3 小時
Creating the Business Model for the Corporate Venture
In this module, we will develop a business model that encompasses the product or service, customers, and economic engine that deliver on the corporate venture’s objectives.
完成時間為 3 小時
10 個視頻 （總計 66 分鐘）, 6 個閱讀材料, 1 個測驗
審閱
來自BUILDING THE BUSINESS MODEL FOR CORPORATE ENTREPRENEURS的熱門評論
由 VM 提供2016年11月24日
Great course with so much precise information, process and examples. The focus is on how to develop the full business model
由 RM 提供2019年1月18日
I enjoyed learning a new way of helping smaller businesses get started. It is faster and more compacted.
由 NA 提供2020年8月31日
I really liked the way Mr. Daniel Gordon delivers his point of view.
由 RC 提供2020年4月30日
It was a great experience learning from University of Maryland
關於 Corporate Entrepreneurship: Innovating within Corporations 專項課程
For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.
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