Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation's I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.
課程信息
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初級
完成時間大約為11 小時
英語（English）
字幕：英語（English）, 羅馬尼亞語
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
初級
完成時間大約為11 小時
英語（English）
字幕：英語（English）, 羅馬尼亞語
提供方
马里兰大学帕克分校
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
教學大綱 - 您將從這門課程中學到什麼
完成時間為 3 小時
Introduction to Business Modeling
In this module, we will introduce how to create and deliver value for existing and future customers of the company through a customer-validated, business modeling methodology.
完成時間為 3 小時
8 個視頻 （總計 40 分鐘）, 6 個閱讀材料, 1 個測驗
8 個視頻
Welcome to Week One3分鐘
What is a startup?3分鐘
Customer, market, and value propostion6分鐘
Product-market fit: The heart of the business model8分鐘
Walk-through of the Business Model Canvas - Part 15分鐘
Walk-through of the Business Model Canvas - Part 24分鐘
How do you develop a business model?6分鐘
6 個閱讀材料
Welcome to Building the Business Model for Corporate Entrepreneurs3分鐘
Meet Dan Gordon3分鐘
Connect with your Classmates1分鐘
Our Recommended Textbook for the Course3分鐘
Download the Business Model Canvas Poster1分鐘
Explore the Online Master of Professional Studies in Technology Entrepreneurship5分鐘
完成時間為 3 小時
Customer Discovery and Customer Validation
In this module, we will examine how to identify real customers and conduct in-depth interviews to guide the customer discovery process for the corporate venture.
完成時間為 3 小時
7 個視頻 （總計 40 分鐘）, 2 個閱讀材料, 1 個測驗
7 個視頻
Why talk to customers? What do they know?5分鐘
How to get insights from customers11分鐘
Building a pipeline of customer interviews5分鐘
What to do before the interview5分鐘
What to do after the interview3分鐘
Cold calling 1016分鐘
2 個閱讀材料
Talking to Humans3分鐘
How to Interview a Customer (Optional)10分鐘
完成時間為 3 小時
Customer Segmentation and Analysis
In this module, we will evaluate how to segment customers and develop a minimum viable product (MVP) with product-channel fit.
完成時間為 3 小時
12 個視頻 （總計 95 分鐘）, 7 個閱讀材料, 2 個測驗
12 個視頻
Why have customer segments at all?6分鐘
Customer segments, value propositions, and product features12分鐘
Customer types8分鐘
Customer segments and business models6分鐘
Customer archetypes4分鐘
Minimum viable product (MVP)7分鐘
Market size and sizing8分鐘
Physical and virtual goods12分鐘
Market types10分鐘
B2C and B2B markets9分鐘
Crossing the chasm5分鐘
7 個閱讀材料
An Introduction to Customer Segmentation10分鐘
In the Digital Era, People, Not Processes, Are Key (Optional)10分鐘
Know Your Customers’ “Jobs to Be Done” (Optional)10分鐘
What Is Value? The Costco Value Proposition (Optional)10分鐘
The Lean Startup Methodology (Optional)10分鐘
How To Design Your Next Minimum Viable Product (Optional)10分鐘
Business Model Generation10分鐘
2 個練習
Value Proposition and Customer Segment Analysis2分鐘
Customer Types and Customer Archetypes Analysis2分鐘
完成時間為 2 小時
Creating the Business Model for the Corporate Venture
In this module, we will develop a business model that encompasses the product or service, customers, and economic engine that deliver on the corporate venture’s objectives.
完成時間為 2 小時
10 個視頻 （總計 66 分鐘）, 6 個閱讀材料, 1 個測驗
10 個視頻
The funnel of customer engagement10分鐘
What is a channel?10分鐘
Product-channel fit7分鐘
Cost structure6分鐘
The rest of the business model canvas3分鐘
Key activities9分鐘
Key partnerships8分鐘
Key resources5分鐘
Final Thoughts1分鐘
6 個閱讀材料
The Elements of Value (Optional)10分鐘
You're Not Steve Jobs - You Need to Learn from Customer Behavior (Optional)10分鐘
Corporate Acquisitions Of Startups: Why Do They Fail? (Optional)10分鐘
Business Model Generation10分鐘
How To Turn Corporations Into Innovation Machines (Optional)10分鐘
Earn a Degree Online in Entrepreneurship and Innovation5分鐘
1 個練習
Developing Your Business Model18分鐘
關於 Corporate Entrepreneurship: Innovating within Corporations 專項課程
For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.
Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project.
The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.
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