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第 2 門課程(共 4 門)
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初級
完成時間大約為12 小時
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香港中文大学

教學大綱 - 您將從這門課程中學到什麼

1

1

完成時間為 4 小時

What’s New? China’s New General Environment

完成時間為 4 小時
29 個視頻 (總計 93 分鐘), 2 個閱讀材料, 2 個測驗
29 個視頻
Entering the China Market2分鐘
Welcome to China Strategy1分鐘
1.1a Strategy and Local Context7分鐘
1.1b PESTGDP Framework3分鐘
1.2a Key Issue: Stability and Corruption4分鐘
1.2b Major Issues (Expert Sharing by Prof Lutz-Christian Wolff, Wei Lun Professor of Law, CUHK)1分鐘
1.2c Xi’s Anti-Corruption Campaign (Expert Sharing by Prof Lutz-Christian Wolff, Wei Lun Professor of Law, CUHK)2分鐘
1.3a Key Issue: New Normal8分鐘
1.3b New Normal (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)1分鐘
1.3c New Normal (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)1分鐘
1.4a Key Issue: Cultural Distance4分鐘
1.4b Guanxi (Expert Sharing by Prof CY Chiu, Choh-Ming Li Professor of Psychology, CUHK)2分鐘
1.4c Mianzi/Face (Expert Sharing by Prof CY Chiu, Choh-Ming Li Professor of Psychology, CUHK)3分鐘
1.4d Renqing (Expert Sharing by Prof CY Chiu, Choh-Ming Li Professor of Psychology, CUHK)3分鐘
1.5a Key Issue: Innovation & IP Protection1分鐘
1.5b Indigenous innovation (Expert Sharing by Prof George Yip, Professor of Marketing and Strategy, Imperial College London)1分鐘
1.5c Indigenous innovation (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)1分鐘
1.5d IP Protection (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)3分鐘
1.5e Mass Innovation and Entrepreneurship (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)5分鐘
1.6a Key Issue: Belt & Road1分鐘
1.6b Belt and Road (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)1分鐘
1.6c Belt and Road (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)3分鐘
1.6d Belt and Road (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)6分鐘
1.7a Key Issue: The Internet Generation2分鐘
1.7b Internet Generation (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)3分鐘
1.7c Internet Generation (Expert Sharing by Mr James Li, Overseas Marketing Director of BDF International Co., Ltd)4分鐘
1.8a Key Issue: Sustainable Development2分鐘
1.9 Week 1 Wrap-up49
2 個閱讀材料
Acknowledgement10分鐘
Copyright and eLearning Guidance at CUHK10分鐘
1 個練習
Week 1 Quiz30分鐘
2

2

完成時間為 3 小時

Who and Where? Players and Locations in China

完成時間為 3 小時
27 個視頻 (總計 86 分鐘)
27 個視頻
2.2a Key Issue: SOE vs. POE3分鐘
2.2b SOE vs POE (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)3分鐘
2.2c SOE vs POE (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)1分鐘
2.3a Key Issue: Business Group Affiliation vs. Independent2分鐘
2.3b Grouping (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)2分鐘
2.3c Grouping (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)2分鐘
2.4a Key Issues: Listed vs. Non-Listed1分鐘
2.4b Listed vs. Non-Listed (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)2分鐘
2.4c Listed vs. Non-Listed (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)1分鐘
2.4d Listing (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)1分鐘
2.4e Listed vs. Non-Listed (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)2分鐘
2.5a Key Issue: Internet vs. Traditional4分鐘
2.5b Internet Firms (Expert Sharing by Mr Mingles Tsoi, Director, Startup & Innovation Services, KPMG China)1分鐘
2.5c Internet Firms (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)7分鐘
2.5d Traditional Firms (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)3分鐘
2.6a Key Issue: One China, Multiple Markets4分鐘
2.6b One China, Multiple Markets (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)1分鐘
2.6c One China, Multiple Markets (Expert Sharing by Mr Mingles Tsoi, Director, Startup & Innovation Services, KPMG China)2分鐘
2.7a Key Issue: Open vs. Less-Open53
2.8a Key Issue: The Tiers of Chinese Cities7分鐘
2.8b The Tiers of Chinese Cities (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)3分鐘
2.9a Eagles Fund (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)2分鐘
2.9b Major Government Policies (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)4分鐘
2.9c VC Industries in China (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)2分鐘
2.9d VC industries in China (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)6分鐘
2.10 Week 2 Wrap-up51
1 個練習
Week 2 Quiz30分鐘
3

3

完成時間為 3 小時

How To Enter China: Entry Mode Choices

完成時間為 3 小時
24 個視頻 (總計 76 分鐘)
24 個視頻
3.2a Key Issues: Exporting Mode and Exporting Partner2分鐘
3.3a Key Issue: IP Protection (Revisited)4分鐘
3.3b Licensing Strategy (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)3分鐘
3.4a Key Issue: Partner Selection3分鐘
3.4b Joint Ventures (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)2分鐘
3.4c Joint Ventures (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)6分鐘
3.5a Key Issue: Target Selection and Anti-Trust Law3分鐘
3.5b Target Identification (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)2分鐘
3.5c Post-Acquisition Integration Process (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)1分鐘
3.5d Target & Post-Acquisition Integration Issues (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)8分鐘
3.6a Key Issue: Regulations2分鐘
3.6b Wholly-Owned Subsidiary (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)2分鐘
3.6c Wholly-Owned Subsidiary (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)1分鐘
3.6d Negative List (Expert Sharing by Prof Lutz-Christian Wolff, Wei Lun Professor of Law, CUHK)4分鐘
3.7a Key Issues: Arbitrage Strategy and its Implementation (Part 1)5分鐘
3.7b Key Issues: Arbitrage Strategy and its Implementation (Part 2)7分鐘
3.7c BDF (Expert Sharing by Mr Sheang Fang, CEO of BDF International Co., Ltd)50
3.7d Cross-Border E-Commerce (Expert Sharing by Mr Kevin Zhao, Director of BDF International Co., Ltd)1分鐘
3.7e BDF (Expert Sharing by Mr Sheang Fang, CEO of BDF International Co., Ltd)2分鐘
3.7f Entry Barriers and Obstacles (Expert Sharing by Mr Kevin Zhao, Director of BDF International Co., Ltd)1分鐘
3.7g Competitive Advantages (Expert Sharing by Mr Vincent Zhao, Operation Director of BDF International Co., Ltd)2分鐘
3.7h Biggest Challenge (Expert Sharing by Mr Vincent Zhao, Operation Director of BDF International Co., Ltd)46
3.8 Week 3 Wrap-up34
1 個練習
Week 3 Quiz30分鐘
4

4

完成時間為 3 小時

How To Become a Strategic Insider in China

完成時間為 3 小時
30 個視頻 (總計 74 分鐘)
30 個視頻
4.2a Shifting Landscape8分鐘
4.3a Key Issue: Why?3分鐘
4.3b Why (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)3分鐘
4.4a Key Issue: Location Choice3分鐘
4.4b Why? (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)1分鐘
4.4c Why? (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)3分鐘
4.5a Key Issue: Cooperative vs. Competitive perspectives of MNE-Government Relationships2分鐘
4.5b How? (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)2分鐘
4.5c How? (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)2分鐘
4.6a Key Issue: CSR and MNE6分鐘
4.6b CSR (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)1分鐘
4.7a Key Issue: Compliance and MNE2分鐘
4.7b Compliance Issues (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)2分鐘
4.8a Why did some MNEs establish R&D centers in China? (Expert Sharing by Prof George Yip, Professor of Marketing and Strategy, Imperial College London)5分鐘
4.8b Why did some MNEs establish R&D centers in China? (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)2分鐘
4.8c Why did some MNEs move certain portion of their companies’ operations/manufacturing site from China to other places? (Expert Sharing by Prof George Yip, Professor of Marketing and Strategy, Imperial College London)1分鐘
4.8d Why did some MNEs move certain portion of their companies’ operations/manufacturing site from China to other places? (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)3分鐘
4.9a Concluding Remarks (Expert Sharing by Prof Lutz-Christian Wolff, Wei Lun Professor of Law, CUHK)1分鐘
4.9b Concluding Remark (Expert Sharing by Prof CY Chiu, Choh-Ming Li Professor of Psychology, CUHK)2分鐘
4.9c Concluding Remark (Expert Sharing by Prof George Yip, Professor of Marketing and Strategy, Imperial College London)50
4.9d Concluding Remark (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)2分鐘
4.9e Concluding Remark (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)56
4.9f Concluding Remark (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)55
4.9g Concluding Remark (Expert Sharing by Mr Mingles Tsoi, Director, Startup & Innovation Services, KPMG China)50
4.9h Startup environment for Chinese entrepreneurs and even for foreign entrepreneurs in China (Expert Sharing by Mr Mingles Tsoi, Director, Startup & Innovation Services, KPMG China)1分鐘
4.9i Concluding Remark (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)2分鐘
4.9j Concluding Remark (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)4分鐘
4.9k Concluding Remark (Expert Sharing by Mr Sheang Fang, CEO of BDF International Co., Ltd)38
4.10 Week 4 Wrap-up1分鐘
1 個練習
Week 4 Quiz30分鐘

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